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I am Priscilla Wachanga, a passionate and creative Social Media Manager with proven experience growing Instagram accounts for lifestyle, consumer, and corporate brands. I specialize in planning and executing content that tells a story, engages communities, and strengthens brand identity. I thrive in fast-paced, remote environments and love turning ideas into content that connects with real people. I’m comfortable managing content calendars, collaborating with creators, and analyzing performance to make smarter, data-informed decisions.…I am Priscilla Wachanga, a passionate and creative Social Media Manager with proven experience growing Instagram accounts for lifestyle, consumer, and corporate brands. I specialize in planning and executing content that tells a story, engages communities, and strengthens brand identity. I thrive in fast-paced, remote environments and love turning ideas into content that connects with real people. I’m comfortable managing content calendars, collaborating with creators, and analyzing performance to make smarter, data-informed decisions.

Priscilla Wachanga

Social Media Manager, Content Creator, Content Designer, +2

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I am Priscilla Wachanga, a passionate and creative Social Media Manager with proven experience growing Instagram accounts for lifestyle, consumer, and corporate brands. I specialize in planning and executing content that tells a story, engages communities, and strengthens brand identity. I thrive in fast-paced, remote environments and love turning ideas into content that connects with real people. I’m comfortable managing content calendars, collaborating with creators, and analyzing performance to make smarter, data-informed decisions.…I am Priscilla Wachanga, a passionate and creative Social Media Manager with proven experience growing Instagram accounts for lifestyle, consumer, and corporate brands. I specialize in planning and executing content that tells a story, engages communities, and strengthens brand identity. I thrive in fast-paced, remote environments and love turning ideas into content that connects with real people. I’m comfortable managing content calendars, collaborating with creators, and analyzing performance to make smarter, data-informed decisions.

Available to hire

I am Priscilla Wachanga, a passionate and creative Social Media Manager with proven experience growing Instagram accounts for lifestyle, consumer, and corporate brands. I specialize in planning and executing content that tells a story, engages communities, and strengthens brand identity.

I thrive in fast-paced, remote environments and love turning ideas into content that connects with real people. I’m comfortable managing content calendars, collaborating with creators, and analyzing performance to make smarter, data-informed decisions.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Social Media Content Strategist (Agency-Based) at National Bank of Kenya (NBK)

January 1, 2024 - Present

Create engaging Instagram and social media content aligned with brand guidelines and audience expectations. Plan themed content calendars and interactive campaigns to drive engagement and brand warmth. Apply data insights and best practices from leading brands to improve content performance. Ensure brand consistency across tone, visuals, and messaging while maintaining compliance standards.

Social Media Content Manager at MacCoffee Kenya, DRC & ROC

January 1, 2024 - December 31, 2025

Planned and executed Instagram-focused content calendars for lifestyle and FMCG brands. Developed brand-aligned copy and visual concepts to support product awareness and audience engagement. Maintained consistent posting schedules and brand aesthetics across multiple regional accounts.

Digital Strategist at Bright Spark Media, Kenya (Remote)

January 1, 2024 - December 31, 2025

Develop and execute Instagram content strategies for multiple brands, aligning content with business goals and audience insights. Plan, schedule, and manage monthly content calendars, ensuring consistency, quality, and timely delivery. Write engaging captions and campaign copy designed to increase reach, saves, and audience interaction. Manage community engagement by responding to comments and messages to strengthen brand trust and loyalty. Monitor performance metrics including engagement rate, reach, and follower growth, adjusting strategy to optimize results.

SEO Specialist & Website Manager at CBDVibes4You, Germany (Remote)

January 1, 2024 - December 31, 2025

Managed ongoing content calendars for blogs, product pages, and social media. Wrote, edited, and proofread SEO-optimized blog and website content. Maintained structured reporting on traffic, engagement, and conversion. Ensured content compliance with industry regulations and brand standards.

IT Support & Digital Content Manager at Tushop Digital Hub Kenya (Hybrid)

January 1, 2022 - December 31, 2024

Coordinated website updates, backups, and scheduled content publishing. Created and managed digital content for web and social platforms. Tracked analytics and compiled performance reports for management review. Supported internal teams with technical and operational tasks as needed.

Lead Management & Website Specialist at Afag Engineering GmbH Germany (Remote)

January 1, 2021 - December 31, 2022

Maintained website content and ensured accurate, timely updates. Managed sales leads using Salesforce CRM and supported pipeline tracking. Prepared reports on website performance and lead activity.

Digital Marketing & Tech Sales Support at Mobile Hub Kenya Technologies Kenya (On-site)

January 1, 2020 - December 31, 2021

Supported sales activities through customer follow-ups and lead tracking. Assisted with organizing sales activities and monitoring inquiries.

IT Support & Administrative Assistant at China Overseas Engineering Group Co. Ltd (COVEC) Kenya (On-site)

January 1, 2016 - December 31, 2020

Provided IT and administrative support across departments. Assisted with documentation, reporting, and data organization. Coordinated internally to support smooth daily operations.