I'm Priscilla Rosabella Valentine Badmanathan, a creative marketing professional with a background in fashion design, visual merchandising, and brand execution. I translate brand identity into in-store and digital experiences, blending strong content creation with insights into consumer behavior and cross-team collaboration. I pride myself on being a hardworking, detail-oriented collaborator who seeks new skills and challenges. I'm driven by curiosity and a growth mindset, always looking to refine strategies and deliver thoughtful, brand-aligned digital work.

Priscilla Rosabella Valentine B.

I'm Priscilla Rosabella Valentine Badmanathan, a creative marketing professional with a background in fashion design, visual merchandising, and brand execution. I translate brand identity into in-store and digital experiences, blending strong content creation with insights into consumer behavior and cross-team collaboration. I pride myself on being a hardworking, detail-oriented collaborator who seeks new skills and challenges. I'm driven by curiosity and a growth mindset, always looking to refine strategies and deliver thoughtful, brand-aligned digital work.

Available to hire

I’m Priscilla Rosabella Valentine Badmanathan, a creative marketing professional with a background in fashion design, visual merchandising, and brand execution. I translate brand identity into in-store and digital experiences, blending strong content creation with insights into consumer behavior and cross-team collaboration.

I pride myself on being a hardworking, detail-oriented collaborator who seeks new skills and challenges. I’m driven by curiosity and a growth mindset, always looking to refine strategies and deliver thoughtful, brand-aligned digital work.

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Language

English
Fluent

Work Experience

Visual Merchandiser at MANGO
January 1, 2024 - March 1, 2025
Translated seasonal brand direction into visual storytelling through displays, layouts and styling aligned with brand campaigns. Created engaging and appealing displays that drive sales and enhance customer experience. Planned and implemented weekly/monthly store changes based on sales reports. Monitored daily sales and took actions to boost weekend performance. Managed products and inventory, ensuring new arrivals were on display and tracked upcoming shipments and replenishments. Coordinated with team on weekly changes, styling, fabrics and new seasonal products. Assisted in store operations, managing a team and assigning daily duties. Ensured displays, lighting, and store upkeep aligned with brand standards.
Part Time Sales Associate
May 1, 2021 - December 1, 2023
Sales, marketing support and customer experience roles across fashion retail, hospitality, and direct marketing environments.
Receptionist (FOH) at Virgin Active
September 1, 2019 - October 1, 2020
Front-of-house role; contributed to customer service excellence and team recognition, with the SPL Front Of House team winning Customer Service and Team of the Month awards on multiple occasions.
Part Time Sales Associate at Chalk Farm
September 1, 2016 - September 1, 2017
Retail sales associate supporting store operations and customer engagement in a fast-paced environment.
Sales & Marketing at Eureka Organisation - APPCO Group Asia
July 1, 2015 - February 1, 2016
Sales and marketing responsibilities across various channels, contributing to brand and business development.
Fashion Stylist / Marketing (B2B & B2C) at Stripes
October 1, 2015 - January 31, 2016
Styled fashion and supported marketing initiatives for both business and consumer audiences.
Full Time Sales Associate at Sacoor Brothers (MBS)
April 1, 2015 - June 1, 2015
In-store visual merchandising responsibilities during stock replenishments and exclusive events.
Assistant Manager at Chips Pub & Cafe
April 1, 2014 - March 1, 2015
Assisted in daily operations and team supervision across a busy hospitality venue.
Full Time Sales Associate at Gramophone
September 1, 2009 - February 1, 2010
Frontline sales and customer service; supported store operations.
Career Sabbatical & Professional Development
March 1, 2025 - January 1, 2026
Focused on Digital Marketing: Strategies, Models and Frameworks (National University of Singapore).
Sales Associate at MANGO
May 1, 2021 - December 1, 2023
Supported sales, customer experience and brand activation. Contributed to in-store campaigns, driven product knowledge, and assisted with stock replenishment and floor management to maintain a compelling store environment.
Receptionist (Front of House) at Virgin Active
September 1, 2019 - October 1, 2020
Front-of-house operations and guest experience coordination; contributed to a customer-centric environment and supported team initiatives.
Sales Associate at Chalk Farm
September 1, 2016 - September 1, 2017
Sales and customer engagement; supported store operations and in-store presentation.
Sales Associate at Sacoor Brothers (MBS)
April 1, 2015 - June 1, 2015
In-store visual merchandising and stock management; assisted with customer service and styling for exclusive events.
Sales Associate at Gramophone
September 1, 2009 - February 1, 2010
Full-time sales and customer service; supported stock management and store presentation.
Part Time Sales Associate at Mango
May 1, 2021 - December 1, 2023
Provided sales support and customer engagement, contributing to brand awareness and in-store experience across campaigns and seasonal ranges.

Education

Diploma in Fashion Design & Marketing at MDIS School of Fashion and Design - Singapore
January 11, 2030 - March 25, 2026
Diploma of Fashion Design & Marketing at MDIS School of Fashion and Design - Singapore
January 11, 2030 - March 25, 2026
Certificate in Visual Merchandising at MDIS School of Fashion and Design
January 11, 2030 - March 25, 2026
Sustainable Fashion Value Chain at Singapore Institute of Retail Studies, Nanyang Polytechnic
January 11, 2030 - March 25, 2026
Digital Marketing: Strategies, Models and Frameworks at TaF.tc Academy
January 11, 2030 - March 25, 2026
Digital Marketing at National University of Singapore
January 11, 2030 - March 25, 2026
Diploma in Fashion Design & Marketing at MDIS School of Fashion and Design - Singapore
January 11, 2030 - March 25, 2026
Certificate Attained Courses Visual Merchandising Presentation -1 at Nanyang Polytechnic | Singapore Institute of Retail Studies
January 11, 2030 - March 25, 2026
Digital Marketing: Strategies, Models and Frameworks at TaF.tc Academy / National University of Singapore
January 11, 2030 - March 25, 2026

Qualifications

Certificate in Visual Merchandising Presentation
January 11, 2030 - March 25, 2026
Sustainable Fashion Value Chain
January 11, 2030 - March 25, 2026
Digital Marketing: Strategies, Models and Frameworks
March 1, 2025 - March 25, 2026
Excellent Customer Service Award
January 11, 2030 - March 25, 2026
Diploma in Fashion Design & Marketing
January 11, 2030 - March 25, 2026
Certificate Visual Merchandising Presentation
January 11, 2030 - March 25, 2026
Digital Marketing: Strategies, Models and Frameworks
January 11, 2030 - March 25, 2026

Industry Experience

Retail, Professional Services, Media & Entertainment, Consumer Goods, Travel & Hospitality
    paper Digital Marketing Strategy & Content Portfolio
    A comprehensive digital marketing portfolio showcasing my work in content strategy, social media marketing, and brand positioning. This project includes campaign concepts, content planning, audience targeting, and platform-specific strategies designed to drive engagement and brand growth. I focus on creating visually compelling and audience-driven content, combining creativity with data-backed insights to optimise performance across digital platforms. Key areas covered: • Social media content strategy (Instagram, TikTok) • Campaign planning and brand storytelling • Customer journey mapping • Content creation and visual direction • Performance analysis and optimisation This portfolio reflects my ability to develop end-to-end marketing strategies and execute creative ideas aligned with brand identity and audience behaviour. digitalmarketing contentmarketing socialmediamarketing marketingstrategy branding contentcreator ecommerce tiktokmarketing instagrammarketing campaignstrategy