Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems. I craft luxurious yet crisp writing that feels conversational and emotive, deeply rooted in cultural context. I lead end-to-end content creation—from SEO blogs and website copy to product descriptions and social media—building brand voice and driving engagement. I also lead and collaborate on brand storytelling projects as founder of The Loom Studio Lifestyle LLP, delivering platform-specific strategies, editorial content, and campaigns that strengthen brand authority in ethnic wear and lifestyle spaces. I’m adept at content strategy, tone development, and LinkedIn ghostwriting for personal brands.…Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems. I craft luxurious yet crisp writing that feels conversational and emotive, deeply rooted in cultural context. I lead end-to-end content creation—from SEO blogs and website copy to product descriptions and social media—building brand voice and driving engagement. I also lead and collaborate on brand storytelling projects as founder of The Loom Studio Lifestyle LLP, delivering platform-specific strategies, editorial content, and campaigns that strengthen brand authority in ethnic wear and lifestyle spaces. I’m adept at content strategy, tone development, and LinkedIn ghostwriting for personal brands.

Pritha Chaudhuri

PRO

Content Strategist, Writer, Copywriter, +2





Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems. I craft luxurious yet crisp writing that feels conversational and emotive, deeply rooted in cultural context. I lead end-to-end content creation—from SEO blogs and website copy to product descriptions and social media—building brand voice and driving engagement. I also lead and collaborate on brand storytelling projects as founder of The Loom Studio Lifestyle LLP, delivering platform-specific strategies, editorial content, and campaigns that strengthen brand authority in ethnic wear and lifestyle spaces. I’m adept at content strategy, tone development, and LinkedIn ghostwriting for personal brands.…Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems. I craft luxurious yet crisp writing that feels conversational and emotive, deeply rooted in cultural context. I lead end-to-end content creation—from SEO blogs and website copy to product descriptions and social media—building brand voice and driving engagement. I also lead and collaborate on brand storytelling projects as founder of The Loom Studio Lifestyle LLP, delivering platform-specific strategies, editorial content, and campaigns that strengthen brand authority in ethnic wear and lifestyle spaces. I’m adept at content strategy, tone development, and LinkedIn ghostwriting for personal brands.

Available to hire

Bengaluru, India

Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems. I craft luxurious yet crisp writing that feels conversational and emotive, deeply rooted in cultural context. I lead end-to-end content creation—from SEO blogs and website copy to product descriptions and social media—building brand voice and driving engagement.

I also lead and collaborate on brand storytelling projects as founder of The Loom Studio Lifestyle LLP, delivering platform-specific strategies, editorial content, and campaigns that strengthen brand authority in ethnic wear and lifestyle spaces. I’m adept at content strategy, tone development, and LinkedIn ghostwriting for personal brands.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Bengali

Fluent

Work Experience

Content Strategist & Writer at The Loom Studio

April 3, 2018 - Present

Lead end-to-end content creation including website content, SEO blogs, product descriptions, social media copy, newsletters, and campaign scripts. Built the brand’s luxury, culture-inspired content voice from scratch. Developed platform-specific strategies that improved organic reach, engagement, and customer retention. Produced high-engagement blogs and editorials strengthening brand authority in ethnic wear space. Managed content calendars, campaign narratives, and visual story directions. Created copy for ads, landing pages, launch campaigns, and creative remarketing.