Pritha Chaudhuri

Available to hire

Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems.

About

Hi, I’m Pritha Chaudhuri, a Creative and detail-driven Content Strategist with 8 years of experience shaping narratives across lifestyle, fashion, branding, and digital content ecosystems. I craft luxurious yet crisp writing that feels conversational and emotive, deeply rooted in cultural context. I lead end-to-end content creation—from SEO blogs and website copy to product descriptions and social media—building brand voice and driving engagement.

I also lead and collaborate on brand storytelling projects as founder of The Loom Studio Lifestyle LLP, delivering platform-specific strategies, editorial content, and campaigns that strengthen brand authority in ethnic wear and lifestyle spaces. I’m adept at content strategy, tone development, and LinkedIn ghostwriting for personal brands.

  • 8 years' experience
  • Joined November 2025

Languages

  • EnglishFluent
  • HindiFluent
  • BengaliFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Other
  • Financial Services

More experts in Bengaluru, India

Work experience

Content Strategist & Writer · The Loom StudioApr 2018 – Present · 8 yrs 8 mos

Lead end-to-end content creation including website content, SEO blogs, product descriptions, social media copy, newsletters, and campaign scripts. Built the brand’s luxury, culture-inspired content voice from scratch. Developed platform-specific strategies that improved organic reach, engagement, and customer retention. Produced high-engagement blogs and editorials strengthening brand authority in ethnic wear space. Managed content calendars, campaign narratives, and visual story directions. Created copy for ads, landing pages, launch campaigns, and creative remarketing.

Education

PGDBO in Banking Operations · IFBI (NIIT Institute of Finance, Banking & Insurance)2007 – 2008
B.Com (Accountancy Hons.) · Goenka College of Commerce & Business Administration2004 – 2007

AMFI Certified. Pegareach, Finacle, Wega, Wega Plus, ITS

Certifications and awards

PGDBO in Banking Operations – IFBI (NIIT Institute of Finance, Banking & Insurance)2007 – 2008

AMFI Certified. Pegareach, Finacle, Wega, Wega Plus, ITS

B.Com (Accountancy Hons.) – Goenka College of Commerce & Business Administration2004 – 2007

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