Available to hire
I’m Prity Pal, a creative and strategic Art Director with 9+ years of experience across branding, motion graphics, and digital design. I have led creative teams and conceptualized engaging visual content, delivering campaigns for global brands like L’Oréal Paris, Mastercard, Myntra, and Tanishq. I thrive on turning ideas into cohesive, visually compelling work that meets client objectives.
I excel at cross-functional collaboration, managing projects end-to-end, and tailoring design solutions for diverse markets. My freelance and agency experience across India, Australia, New Zealand, and Canada has sharpened my ability to deliver innovative branding and motion content across digital and print channels.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Graphic Designer at Hindustan Pencils Pvt. Ltd.
February 1, 2016 - February 1, 2016Delivered packaging design, print advertising, and conducted product shoots for Walmart, Nataraj, Apsara, and Sivo.
Freelance Motion Designer at Mediate BC
October 1, 2017 - October 1, 2017Delivered animated video for a legal mediation company called Mediate B.C.
Graphic Designer at The Glitch Pvt. Ltd.
November 1, 2019 - November 1, 2019Created animations, logos, and design solutions for 25+ brands including LinkedIn, BookMyShow, St. Ives, and Citra; ensured brand guidelines adherence and met tight project deadlines effectively.
Associate Creative Partner at 22Feet Tribal Worldwide
February 1, 2021 - February 1, 2021Developed motion graphics and digital content for brands such as Tanishq, Tanishq Dubai, and Flipkart; managed design projects across social media, newsletters, and digital platforms, ensuring alignment with client expectations.
Freelance Art Director & Motion Graphic Designer at Independent Projects
February 1, 2022 - February 1, 2022Collaborated with global agencies and brands such as Leo Burnett, TBWA, UNHCR, Jio, and Norament Jewellery; delivered tailored designs and animations, managing projects end-to-end to client specifications.
Art Director at Social Panga Pvt. Ltd.
November 1, 2023 - November 1, 2023Directed and oversaw innovative designs for brands including Myntra, Himalaya, Extramarks, Yatra, Scotch-Brite, Carl Zeiss, and Innergy; managed a nine-member creative team and established brand guidelines; collaborated with account managers to develop pitches for Fast Track and Deakin University, enhancing client relationships.
Freelance Art Director & Motion Graphic Designer at Independent Projects
September 1, 2024 - September 1, 2024Collaborated with global agencies and brands such as Leo Burnett, TBWA, UNHCR, Jio, and Norament Jewellery; delivered tailored designs and animations, managing projects end-to-end to client specifications.
Associate Creative Director at Craft Worldwide (McCann Worldgroup)
April 1, 2025 - April 1, 2025Led creative campaigns for major clients including L’Oréal Paris and Mastercard; mentored a design team to ensure timely delivery and exceptional quality; collaborated with cross-functional teams to align creative output with client strategy.
Design Lead at RWR Group (Freelance)
May 1, 2025 - May 1, 2025Directed creative strategy, branding and execution across digital and print platforms and brand assets.
Independent Consultant – Creative Director at Independent Consultant (AU, NZ & India)
August 1, 2025 - August 1, 2025Led design and motion projects for Leo Burnett, TBWA, Meta, UNHCR, RWR Group (AU & NZ), Jio, and Godrej; delivered end-to-end creative solutions across branding and animation.
Associate Creative Director at Craft Worldwide (McCann Worldgroup)
September 1, 2024 - April 1, 2025Led creative campaigns for major clients including L’Oréal Paris and Mastercard. Managed and mentored a design team, ensuring timely execution and exceptional quality. Collaborated closely with cross-functional teams to align creative outputs with client strategies.
Art Director at Social Panga Pvt. Ltd.
February 1, 2022 - November 1, 2023Directed and oversaw innovative designs for diverse brands like Myntra, Himalaya, Extramarks, Yatra, Scotch-Brite, Carl Zeiss, and Innergy and others. Managed a team of nine creative people, maintaining brand consistency through comprehensive design guidelines. Collaborated with account managers to develop pitches for prominent clients such as Fast Track and Deakin University, enhancing client relationships.
Associate Creative Partner at 22Feet Tribal Worldwide
December 1, 2019 - February 1, 2021Developed motion graphics and digital content for renowned brands such as Tanishq, Tanishq Dubai, and Flipkart. Managed design projects across social media, newsletters, and digital platforms, ensuring alignment with client expectations.
Graphic Designer at The Glitch Pvt. Ltd.
March 1, 2018 - November 1, 2019Created animations, logos, and design solutions for over 25+ brands including LinkedIn, BookMyShow, St. Ives, and Citra. Ensured brand guidelines adherence and met tight project deadlines effectively.
Freelance Art Director & Motion Graphic Designer at Independent Projects
March 1, 2021 - February 1, 2022Collaborated with global agencies and brands such as Leo Burnett, TBWA, UNHCR, Jio, and Norament Jewellery. Delivered tailored designs and animations, managing projects end-to-end to client specifications.
Freelance Motion Designer at Mediate B.C. (Canada)
September 1, 2017 - October 1, 2017Delivered animated video for a legal mediation company.
Graphic Designer at Hindustan Pencils Pvt. Ltd.
July 1, 2015 - February 1, 2016Delivered packaging design, print advertising, and conducted product shoots for Walmart, Nataraj, Apsara, and Sivo.
Independent Consultant – Creative Director at Australia, New Zealand & India
June 1, 2025 - August 1, 2025Led design and motion projects for Leo Burnett, TBWA, Meta, UNHCR, RWR Group (AU & NZ), Jio, and Godrej. Delivered end-to-end creative solutions across branding, animation, and design.
Freelance / RWR Group (Freelance) – Creative Director at RWR Group (Freelance) – New Zealand & Australia
March 1, 2025 - May 1, 2025Directed creative strategy, branding and execution across digital & print platforms and brand assets.
Associate Creative Director at Craft Worldwide (McCann Worldgroup) Global
September 1, 2024 - April 1, 2025Led creative campaigns for major clients including L’Oréal Paris and Mastercard. Managed and mentored a design team, ensuring timely execution and exceptional quality. Collaborated closely with cross-functional teams to align creative outputs with client strategies.
Education
P.G. Diploma in Digital Design at Vancouver Film School (Canada)
August 1, 2016 - August 1, 2017Bachelor Of Fine Arts In Applied Arts (Illustration) at Pad. Dr. D.Y. Patil College of Applied Arts & Crafts (India)
June 1, 2011 - April 1, 2015P.G. Diploma in Digital Design at Vancouver Film School (Canada)
August 1, 2016 - August 1, 2017Bachelor Of Fine Arts In Applied Arts at Pad. Dr. D.Y. Patil College of Applied Arts & Crafts (India)
June 1, 2011 - April 1, 2015P.G. Diploma in Digital Design at Vancouver Film School (Canada)
August 1, 2016 - August 1, 2017Bachelor of Fine Arts in Applied Arts (Illustration) at Pad. Dr. D.Y. Patil College of Applied Arts & Crafts (India)
June 1, 2011 - April 1, 2015Qualifications
ADAA 2018 Semifinalist (Adobe Design Achievement Awards)
January 11, 2030 - November 16, 202545-Hour Design Challenge – Developed interactive solution using 360° camera and app interface
January 11, 2030 - November 16, 2025Winner – Slam Awards
January 11, 2030 - November 16, 2025Adobe Design Achievement Awards Semifinalist (ADAA 2018)
January 1, 2018 - January 24, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Retail, Education
Experience Level
Expert
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