Priyadarshi Khastgir

Available to hire

I’m Priyadarshi Khastgir, a creative director and writer with 14 years of experience crafting campaigns, brand stories, and sharp, sometimes quirky lines that make people pause, smile, and (hopefully) buy.

About

I’m Priyadarshi Khastgir, a creative director and writer with 14 years of experience crafting campaigns, brand stories, and sharp, sometimes quirky lines that make people pause, smile, and (hopefully) buy. I’ve led integrated creative work across major brands, while also mentoring junior creatives and collaborating closely with account and strategy teams to turn ideas into high-impact executions.

My approach is built on the belief that big ideas often start with small, “very dumb” questions—and that brands win when they speak with clarity and cultural relevance. From conceptual direction to copywriting, brand positioning, and pitch support, I enjoy building work that feels human, trend-aware, and campaign-ready—from scripts and film/video writing to digital-first content and social storytelling.

  • Joined January 2020

Languages

  • EnglishFluent
  • HindiFluent
  • BengaliFluent

Industry experience

  • Media & Entertainment
  • Consumer Goods

More experts in New Delhi, India

Projects · 13

WION DEEPFAKE

On World Social Media Day, we created a bold, zero-budget awareness campaign using Deepfake technology to demonstrate how easily misinformation can be manufactured and spread — even featuring global political leaders. Insight: According to psychologists, our brains tend to retain misinformation unless we question it at the moment of consumption. The campaign encouraged users to pause and critically evaluate content before accepting it as truth. Execution: Produced a fake video using only a smartphone, featuring deepfakes of world leaders delivering manipulated messages. The creative twist lay in educating through deception — illustrating how plausible misinformation can seem. Video was entirely self-produced using free stock footage to emphasize accessibility of fake content creation. Winner of Goafest Abby Awards 2023, Mobile Category video advert Deepfake

  • Creative Director
  • Video Editor
  • Writer
Just Once, Check underneath your Car

"Just Once, Check underneath your Car" is a catchy and heartwarming summer anthem that doubles as a powerful PSA. Told from the perspective of street-smart cats and dogs, the music video delivers a fun yet urgent message: before starting your car, always check underneath — because while you’re chilling in your AC, they’re chilling under your car. With upbeat visuals, relatable lyrics, and a strong emotional core, the video raises awareness about the silent summer crisis faced by countless street animals. Share it, sing it, and most importantly — remember the drill. video animator publicserviceannouncement socialawareness

  • Animator
  • Film Director
  • Songwriter
  • +1
Why did you do it?

A music video for the song whydidyoudoit? by the Indian band Pelican Shuffles. video animator musicvieeo

  • 2D Animator
Unsafe Spaces-PSA

*Unsafe Spaces* As the Coronavirus threatens human life as we know it, the world is self isolating in the comfort of their own space-their home. But for so many people out there home isn't a very safe place to begin with. This is a piece we created in an effort to bring some attention to the rising cases in domestic violence. who unitednations alonetogether talenthouse covidopenbrief kindnesscontagion covid19 coronavirus animation flattenthecurve filmdirector videoeditor explainervideo

  • Animator
  • Film Director
  • Screenplay Writer
  • +2
Hold on-music video

An animated sci-fi adventure created for the track "Hold On" by an upcoming Indian band called Pelican Shuffles. animation musicvideo 2d filmdirector

  • Animator
  • Concept Artist
  • Concept Visualizer
  • +1
Music video End credits

This is the last thing I did for the video “How you doin?” by Pelican Shuffles apar from the visual effects and animated pieces in between the song. animator video endcredits musicvideo

  • Animator
  • Visual Effect
Quarantoons-Life in the times of the Coronavirus

There is a current climate of fear around the world thanks to the Coronavirus. This is a 2d animated piece takes a look at how it has affected all our lives. Especially here in India.

  • Animator
  • Sound Editor
  • Video Editor

Work experience

Senior Creative Director · Grapes WorldwideJan 2021 – Jan 2025 · 4 yrs 1 mo

Spearheaded integrated campaigns for major brands including JBL, WION, Zupee, ZEE Media, CPP Plus, and DSG Group. Led creative direction across concept, copy, brand storytelling, and delivery of campaign assets, while mentoring junior creative talent and learning from Gen Z communication nuances in the process.

Creative Director · JWT / Wunderman ThompsonJan 2016 – Jan 2021 · 5 yrs 1 mo

Drove creative development of high-impact campaigns, notably for Kurkure and Mountaindew (Himalayan) and J&K tourism work. Contributed to campaign ideation, creative direction, and execution across brand and integrated marketing contexts, with leadership in shaping messaging and outputs.

Copy Supervisor / Senior Copywriter · Hakuhoodo Percept (Havas Worldwide & Rediffusion Y&R mentioned)Jan 2011 – Jan 2016 · 5 yrs 1 mo

Worked as copy supervisor/senior copywriter focusing on brand communications and campaign copy. Delivered award-winning work for brands such as Morrein, Berger Paints, and Eveready Batteries, and developed creative concepts supported by consumer insight and cultural relevance.

Education

Masters of Arts · Jadavpur University2006 – 2011
Master of Arts (Comparative Literature) · Jadavpur University, Kolkata2006 – 2011

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