Passionate UX/UI designer with over 5 years of experience creating intuitive, data-driven digital products. Skilled in user-centered design, heuristic evaluations and design thinking to generate measurable improvements in usability, accessibility and conversion rates. I specialize in responsive SaaS platforms and mobile-first interfaces, with solid experience in usability testing, A/B testing and WCAG compliance. I am successful in collaborative environments, aligning design with technical execution and business goals.
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Design of features, new version of the UI design system, improvements to the usability and accessibility of the Mobby Cidade App mobile application for citizen users.
Design of the Mobby Portal web-based application, a SaaS management and service platform for city hall users.
Redesigned the onboarding process, increasing user retention by 25%
Improved navigation structure, reducing bounce rate by 30%
Optimized checkout flow, increasing conversion rates by 18%
Enhanced UI accessibility, improving usability for 20% more users
Developed a design system, reducing development time by 40%
The Casona Acai
Casona is an açaí franchise chain from SP with more than 30 units throughout Brazil.
They are known for the flavor of their açaí, their promotions and their “Customer First” culture.
The project
The idea of the project was to create a solution to implement the franchise’s new rewards and loyalty program to increase customer retention, improve satisfaction and quality survey scores and strengthen the brand.
The entire project revolved around what I called Casona Pontos. Points accumulated for each purchase made by a customer, which can be transformed into benefits and real purchases.
I created a gamified web-based application with the following navigation and functionalities:
• Placing orders online for collection.
• Casona Points as payment currency.
• Authentication of points via QR Code.
• Discount coupon page, order history and Casona Pontos entries and exits, online menu for placing orders and online store with exclusive Casona products.
The Results
Below are direct and indirect results to the business objectives obtained with the project:
Optimized the checkout flow, through in-depth delivery benchmarking research.
Redesigned the onboarding process, increasing user retention by 25%.
Implemented a design system, improving user interface consistency and reducing development time.
Improved search and filtering UX, resulting in a 20% increase in product discovery.
Refined navigation structure, reducing user abandonment rates by 18%.
Introduced gamification elements, increasing user engagement by 35%.
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