Omowumi Alabi

- Planned and executed email marketing campaigns for e-commerce businesses to promote products, engage subscribers, and encourage repeat purchases. - Built and optimized automated email flows using Klaviyo, Omnisend, Mailchimp, and GoHighLevel (GHL), including welcome series, abandoned-cart recovery, post-purchase follow-ups, and customer win-back campaigns. - Developed promotional email content, subject lines, calls to action, and campaign layouts aligned with brand identity and sales objectives. - Applied audience segmentation and customer lifecycle marketing strategies to deliver relevant messages based on subscriber interests and customer behavior. - Supported e-commerce sales funnels by aligning email campaigns with product promotions, seasonal offers, customer retention initiatives, and conversion goals. - Assisted with email marketing workflows and Shopify-related integrations to improve communication throughout the customer journey. - Reviewed campaign performance indicators, including open rates, click-through rates, and conversions, to identify opportunities for improvement. - Delivered email campaign, promotional email, and automation services for client projects, including work associated with DrJacobsnatural and Revised Artisan.

Designed and formatted magazines, product catalogs, company profiles, brochures, lookbooks, and other marketing publications using Adobe InDesign.

Designed and formatted magazines, catalogs, lookbooks, book interiors, and other structured publications using Adobe InDesign when appropriate. Created marketing collateral including flyers, brochures, promotional banners, social media graphics, and branded campaign visuals. Applied typography and layout principles (hierarchy, spacing, color, image placement) for clear, consistent designs and prepared production-ready files for digital or print use.