Digital Marketing Strategist with 6+ years of experience in performance marketing, brand campaigns, and e-commerce growth. I leverage AI-driven analytics tools to optimize campaigns across Meta, Google, and TikTok, achieving measurable results such as ROAS 17 (+183%), CPA -42%, CTR +38%, and short-term revenue growth of 150% within three months. I have managed campaigns across 20+ industries and executed annual budgets exceeding USD 2 million, delivering integrated campaigns that combine paid media, social, PR, live streaming, and influencer marketing. My expertise spans campaign strategy, audience targeting, A/B testing, KPI monitoring, and data-driven decision-making to maximize ROI.

Maggie Liu

Digital Marketing Strategist with 6+ years of experience in performance marketing, brand campaigns, and e-commerce growth. I leverage AI-driven analytics tools to optimize campaigns across Meta, Google, and TikTok, achieving measurable results such as ROAS 17 (+183%), CPA -42%, CTR +38%, and short-term revenue growth of 150% within three months. I have managed campaigns across 20+ industries and executed annual budgets exceeding USD 2 million, delivering integrated campaigns that combine paid media, social, PR, live streaming, and influencer marketing. My expertise spans campaign strategy, audience targeting, A/B testing, KPI monitoring, and data-driven decision-making to maximize ROI.

Available to hire

Digital Marketing Strategist with 6+ years of experience in performance marketing, brand campaigns, and e-commerce growth. I leverage AI-driven analytics tools to optimize campaigns across Meta, Google, and TikTok, achieving measurable results such as ROAS 17 (+183%), CPA -42%, CTR +38%, and short-term revenue growth of 150% within three months.

I have managed campaigns across 20+ industries and executed annual budgets exceeding USD 2 million, delivering integrated campaigns that combine paid media, social, PR, live streaming, and influencer marketing. My expertise spans campaign strategy, audience targeting, A/B testing, KPI monitoring, and data-driven decision-making to maximize ROI.

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Language

English
Fluent
Korean
Fluent
Chinese
Fluent

Work Experience

Senior Digital Marketing Strategist at Unicloud Digital Marketing
January 1, 2022 - Present
Led full-funnel campaigns for FMCG, beauty, and lifestyle brands, achieving 35%+ growth in brand awareness. Improved ROAS from 6 to 17 (+183%) via targeting, creative testing, and performance optimization. Reduced CPA by 40%, increased CTR by 60%, and lowered CPM by 30%. Managed annual ad budgets exceeding USD 1 million across Meta, Google, and TikTok. Advised 20+ DTC and SME brands on growth and performance frameworks. Conducted campaign reviews and insights for ongoing optimization.
Digital Marketing Specialist at Mercury Digital
January 1, 2022 - October 11, 2025
Executed digital strategies for multinational brands, achieving CPA -30% and CTR +25%. Collaborated with creative and data teams to develop high-performing ads. Partnered with clients including Shin Kong Mitsukoshi and The Alley. Built reporting dashboards and KPI trackers for ROI analysis. Supported brand clients in digital transformation initiatives.

Education

Bachelor of Business Administration at National Taipei University, Taiwan
January 11, 2030 - October 11, 2025
Bachelor of Business Administration at National Taipei University
January 11, 2030 - November 10, 2025

Qualifications

Meta Blueprint Certified
January 11, 2030 - October 11, 2025
Google Ads Certified
January 11, 2030 - October 11, 2025
GA4 Certified
January 11, 2030 - October 11, 2025
TikTok Ads
January 11, 2030 - October 11, 2025
Google Data Studio
January 11, 2030 - October 11, 2025
Shopify
January 11, 2030 - October 11, 2025
Excel
January 11, 2030 - October 11, 2025
Meta Blueprint Certified
January 11, 2030 - November 10, 2025
Google Ads Certified
January 11, 2030 - November 10, 2025
GA4 Certified
January 11, 2030 - November 10, 2025
Tik Tok Ads Certified
January 11, 2030 - November 10, 2025

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment