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Hello, I'm Pedro Rugeroni, a native Portuguese-English speaker fluent in Spanish, with extensive experience in finance, strategic management, and corporate restructuring. I have successfully led financial planning processes, budget control systems, KPI definitions, and ERP optimization, while guiding organizational restructurings and boosting operational efficiency for national and multinational clients across advertising, manufacturing, consultancy, auditing, media, technology, hospitality, and tourism. Across roles as CEO & CFO, Financial Director, and Management Consultant, I have built high-performing teams, negotiated complex assets with banks, and steered turnarounds in Portugal and Brazil. I am passionate about delivering sustainable value and clear, actionable strategies that align stakeholders and drive growth.…Hello, I'm Pedro Rugeroni, a native Portuguese-English speaker fluent in Spanish, with extensive experience in finance, strategic management, and corporate restructuring. I have successfully led financial planning processes, budget control systems, KPI definitions, and ERP optimization, while guiding organizational restructurings and boosting operational efficiency for national and multinational clients across advertising, manufacturing, consultancy, auditing, media, technology, hospitality, and tourism. Across roles as CEO & CFO, Financial Director, and Management Consultant, I have built high-performing teams, negotiated complex assets with banks, and steered turnarounds in Portugal and Brazil. I am passionate about delivering sustainable value and clear, actionable strategies that align stakeholders and drive growth.

Pedro Rugeroni

Project Manager, Executive Producer, Creative Director, +2

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Hello, I'm Pedro Rugeroni, a native Portuguese-English speaker fluent in Spanish, with extensive experience in finance, strategic management, and corporate restructuring. I have successfully led financial planning processes, budget control systems, KPI definitions, and ERP optimization, while guiding organizational restructurings and boosting operational efficiency for national and multinational clients across advertising, manufacturing, consultancy, auditing, media, technology, hospitality, and tourism. Across roles as CEO & CFO, Financial Director, and Management Consultant, I have built high-performing teams, negotiated complex assets with banks, and steered turnarounds in Portugal and Brazil. I am passionate about delivering sustainable value and clear, actionable strategies that align stakeholders and drive growth.…Hello, I'm Pedro Rugeroni, a native Portuguese-English speaker fluent in Spanish, with extensive experience in finance, strategic management, and corporate restructuring. I have successfully led financial planning processes, budget control systems, KPI definitions, and ERP optimization, while guiding organizational restructurings and boosting operational efficiency for national and multinational clients across advertising, manufacturing, consultancy, auditing, media, technology, hospitality, and tourism. Across roles as CEO & CFO, Financial Director, and Management Consultant, I have built high-performing teams, negotiated complex assets with banks, and steered turnarounds in Portugal and Brazil. I am passionate about delivering sustainable value and clear, actionable strategies that align stakeholders and drive growth.

Available to hire

Hello, I’m Pedro Rugeroni, a native Portuguese-English speaker fluent in Spanish, with extensive experience in finance, strategic management, and corporate restructuring. I have successfully led financial planning processes, budget control systems, KPI definitions, and ERP optimization, while guiding organizational restructurings and boosting operational efficiency for national and multinational clients across advertising, manufacturing, consultancy, auditing, media, technology, hospitality, and tourism.

Across roles as CEO & CFO, Financial Director, and Management Consultant, I have built high-performing teams, negotiated complex assets with banks, and steered turnarounds in Portugal and Brazil. I am passionate about delivering sustainable value and clear, actionable strategies that align stakeholders and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Managing Partner & Project Leader at Cafilamarela

February 1, 2016 - Present

Specializes in implementation in hospitality, catering, and event organization, as well as in industrial transformation and sustainability. Responsible for budgeting, forecasting, and CapEx control; oversight of bank balances and reconciliations; management of supplier orders and accounts receivable/payable; implementation of efficient management processes; KPI development and monitoring; and organizational restructuring; redefining client ERP systems to meet internal needs and profitability across business units. Developed digital communication competencies (WordPress, landing pages, automated responses).

Financial & Business Controlling Advisor at CTP – Portuguese Tourism Confederation

October 1, 2013 - September 30, 2015

Financial planning, budgeting, forecasting, and reporting; KPI analysis; supervised the creation and definition of new administrative processes; supported acquisition of new affiliates and strategic partners; led year-end closing and AGM approvals; streamlined internal expense approvals; resulting in revenue growth through new affiliates and partners and reductions in overhead.

CEO & CFO at Sociedade Agrícola Defesa S. Brás, S.A.

February 1, 2002 - September 30, 2009

Led restructuring of a loss-making agricultural business, recovered accounting practices to SNC standards, and developed a plan to sell real estate assets for financial gain (~€6 million). Negotiated expropriation compensations (EDIA, €500,000) and an indemnity with REN (€150,000) to enable high-voltage cable installation. Initiated a Tourist Resort project (PIN 101) after 6 years of negotiations with public authorities, and created new tourism-related activities (Travel Agency, Real Estate Investment, Tourism Developments) in Portugal and Brazil. Expanded the team from 12 to 55+ employees and established multiple subsidiaries to support new business lines.

Finance Director at RTP - Rádio e Televisão de Portugal

February 1, 2000 - January 31, 2002

Reorganized the Finance Department, implemented internal processes for the group, reduced the accounting closing period from 180 days to 7 working days, aligned with a service-provider mindset, renegotiated supplier terms and contracts, balanced outsourcing with staff development, optimized resources, and reorganized the ERP system to support a new global ERP deployment.

Finance Director at Diebold / Olivetti Portuguesa, Lda.

November 1, 1992 - December 31, 1999

Implemented a subsidiary restructuring into Olivetti Information Systems, Olivetti Lexikon, and Olivetti PC; HR redesign reduced staff from 265 to 115; consolidated 4 Lisbon offices with severance/compensation of over €550,000 and 19% rental cost reductions; reorganized the fleet under an outsourcing model; upgraded ERP to track profitability by business unit; transitioned to outsourced accounting with performance-based fees.

Management Consultant at Reditus, SGPS, S.A.

May 1, 1992 - October 31, 1992

Provided management consulting services with a focus on efficiency improvements and project delivery; supported financial and operational optimization for clients including J. Walter Thompson; short-term engagement.

Finance Director at Grupo J. Walter Thompson

November 1, 1990 - April 30, 1992

Led financial reorganization projects, team restructuring, contract renegotiations, and resource optimization across the group.

Auditor & Finance Consultant at Arthur Andersen & Co

August 1, 1986 - September 30, 1990

Auditor and finance consultant for clients in Portugal and Angola (e.g., Unicer, Sonangol, Terra Azul).

Managing Partner & Project Leader at Cafilamarela, Management Consultancy

February 1, 2016 - Present

Led implementation projects in hospitality, catering and event organization, as well as industrial transformation and sustainability initiatives. Responsibilities included developing business plans, budgeting, forecasting, CapEx control, bank balance monitoring, reconciliations, and monitoring accounting records; implemented new management processes, KPIs, and organizational restructuring; defined cost centers and redefined ERP configurations to improve profitability by business unit; developed digital communication capabilities (WordPress, landing pages, automated responses).

Education

Bachelor's Degree in Business Management at ISCTE

January 11, 2030 - January 8, 2026

Postgraduate Specialization in Marketing, Human Resources, and Business Administration at Nova Forum

January 11, 2030 - January 8, 2026

Bachelor's Degree in Business Management at ISCTE

January 11, 2030 - January 8, 2026

Postgraduate at Nova Forum

January 11, 2030 - January 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Professional Services, Travel & Hospitality, Real Estate & Construction, Agriculture & Mining, Financial Services