I help brands and personal accounts manage social media content end-to-end. I create content from ideas and short-form video creation to publishing and performance review. If youโ€™re looking for consistent, engaging content without juggling multiple freelancers, I can help. Iโ€™m an End-to-End Social Media Content Specialist with 7+ years of experience handling content for personal brands, companies, and businesses. My focus is creating structured, engaging, and performance-driven content, not just visuals that look good. What I help you with: ๐Ÿ“Œ Content Planning & Creation - Content ideation, concepts, and content planning - Image copy, captions, and visual content (Canva) ๐ŸŽฌ Short-Form Video & UGC Content - Short-form videos (Reels, TikTok, Shorts) - Faceless & in-frame UGC-style videos ๐Ÿ“Š Content Performance & Optimization - Monthly content reports & basic performance analysis - Improving content based on what actually works โž• Additional Ads-ready content (hard selling & promotional formats)โ€ฆ

Putri A

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I help brands and personal accounts manage social media content end-to-end. I create content from ideas and short-form video creation to publishing and performance review. If youโ€™re looking for consistent, engaging content without juggling multiple freelancers, I can help. Iโ€™m an End-to-End Social Media Content Specialist with 7+ years of experience handling content for personal brands, companies, and businesses. My focus is creating structured, engaging, and performance-driven content, not just visuals that look good. What I help you with: ๐Ÿ“Œ Content Planning & Creation - Content ideation, concepts, and content planning - Image copy, captions, and visual content (Canva) ๐ŸŽฌ Short-Form Video & UGC Content - Short-form videos (Reels, TikTok, Shorts) - Faceless & in-frame UGC-style videos ๐Ÿ“Š Content Performance & Optimization - Monthly content reports & basic performance analysis - Improving content based on what actually works โž• Additional Ads-ready content (hard selling & promotional formats)โ€ฆ

Available to hire

I help brands and personal accounts manage social media content end-to-end. I create content from ideas and short-form video creation to publishing and performance review. If youโ€™re looking for consistent, engaging content without juggling multiple freelancers, I can help.

Iโ€™m an End-to-End Social Media Content Specialist with 7+ years of experience handling content for personal brands, companies, and businesses. My focus is creating structured, engaging, and performance-driven content, not just visuals that look good.

What I help you with:
๐Ÿ“Œ Content Planning & Creation

  • Content ideation, concepts, and content planning
  • Image copy, captions, and visual content (Canva)

๐ŸŽฌ Short-Form Video & UGC Content

  • Short-form videos (Reels, TikTok, Shorts)
  • Faceless & in-frame UGC-style videos

๐Ÿ“Š Content Performance & Optimization

  • Monthly content reports & basic performance analysis
  • Improving content based on what actually works

โž• Additional
Ads-ready content (hard selling & promotional formats)

See more

Language

English
Advanced
Indonesian
Fluent

Work Experience

Assistant Brand Manager at Herbatama
February 8, 2023 - Present
Supported brand positioning and digital content; developed content strategy; supported social media campaigns; collaborated with creative, media, and KOL teams; coordinated content calendars, copywriting, visuals, and analytics.
Social Media Strategist at Kalla Studio
March 12, 2021 - January 17, 2025
Led end-to-end social media strategy, content planning, and asset creation; managed Canva-based design; coordinated with influencers and teams; drove campaigns and analytics; achieved 10% sales growth in 12 months.
Social Media Specialist at IdeaLights Indonesia
August 16, 2019 - June 10, 2021
Managed social media strategy and content production; enhanced brand presence through data-driven content planning, copywriting, and visuals; collaborated with brand teams to improve engagement.
Content Creator at Trans Media Social
December 3, 2018 - August 12, 2019
- Developed content ideas and scripts that aligned with current trends. - Produced video/photo content with editing and post-production. - Collaborated with strategists, designers, and KOLs. - Assisted with scheduling and publishing optimized content.

Education

Bachelor of Advertising Design at Telkom University
April 10, 2013 - October 18, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    uniE608 Social Media Content For Premium Design 3D Wall Panel
    Increase brand credibility and lead generation by positioning Mosaicart as a trusted solution among architects, interior designers, homeowners, and business owners. Creative Process: Developed a 3D Wall Panel Campaign highlighting aesthetics and functionality. Collaborated with 10 top Indonesian architects to build trust and credibility. Established content strategies for Instagram, TikTok, YouTube, and Email Marketing. Managed campaign timelines and cross-platform execution from concept to launch. Key Impact: Strengthened brand authority through partnerships with trusted architects. Expanded reach across platforms via an integrated content ecosystem. Generated qualified leads through educational webinars. Improved product understanding by showcasing real-life applications and expert insights.โ€ฆ
    uniE608 Content Creator for Modern & Active Urban Lifestyle Fashion Brand
    Strengthen brand presence and community engagement through relatable, value-driven short-form content. Creative Process: Audience Insight: Analyzed community behavior and emotional triggers. Content Direction: Defined pillars based on relatability and authentic storytelling. Idea Development: Created human-centered short-form content from brand values. Optimization: Refined hooks and formats to boost interaction and saves. Key Impact: Enhanced product understanding with structured short-form content Increased brand awareness through consistent storytelling Boosted engagement by optimizing content for clarity and relevance Created a scalable content system for ongoing campaigns and promotionsโ€ฆ