Hi there! I’m a Social Media Professional with 8 years of experience helping brands grow their presence across multiple digital platforms. I specialize in turning bold ideas into practical, results-driven campaigns—from strategy to execution. I love building clear, scalable workflows that keep teams aligned and on schedule, and I thrive on collaborating with stakeholders, creatives, and developers to bring ideas to life. Throughout my career I’ve focused on content execution while also developing systems for planning, tracking, and optimizing performance. I’m passionate about consistency, timely delivery, and delivering value to clients. I excel in fast-paced environments, turning data into actionable improvements for ongoing growth.…

Putri A

Hi there! I’m a Social Media Professional with 8 years of experience helping brands grow their presence across multiple digital platforms. I specialize in turning bold ideas into practical, results-driven campaigns—from strategy to execution. I love building clear, scalable workflows that keep teams aligned and on schedule, and I thrive on collaborating with stakeholders, creatives, and developers to bring ideas to life. Throughout my career I’ve focused on content execution while also developing systems for planning, tracking, and optimizing performance. I’m passionate about consistency, timely delivery, and delivering value to clients. I excel in fast-paced environments, turning data into actionable improvements for ongoing growth.…

Available to hire

Hi there! I’m a Social Media Professional with 8 years of experience helping brands grow their presence across multiple digital platforms. I specialize in turning bold ideas into practical, results-driven campaigns—from strategy to execution. I love building clear, scalable workflows that keep teams aligned and on schedule, and I thrive on collaborating with stakeholders, creatives, and developers to bring ideas to life.

Throughout my career I’ve focused on content execution while also developing systems for planning, tracking, and optimizing performance. I’m passionate about consistency, timely delivery, and delivering value to clients. I excel in fast-paced environments, turning data into actionable improvements for ongoing growth.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Assistant Brand Manager at Herbatama
February 8, 2023 - Present
Supported brand positioning and digital content; developed content strategy; supported social media campaigns; collaborated with creative, media, and KOL teams; coordinated content calendars, copywriting, visuals, and analytics.
Social Media Strategist at Kalla Studio
March 12, 2021 - January 17, 2025
Led end-to-end social media strategy, content planning, and asset creation; managed Canva-based design; coordinated with influencers and teams; drove campaigns and analytics; achieved 10% sales growth in 12 months.
Social Media Specialist at IdeaLights Indonesia
August 16, 2019 - June 10, 2021
Managed social media strategy and content production; enhanced brand presence through data-driven content planning, copywriting, and visuals; collaborated with brand teams to improve engagement.
Content Creator at Trans Media Social
December 3, 2018 - August 12, 2019
- Developed content ideas and scripts that aligned with current trends. - Produced video/photo content with editing and post-production. - Collaborated with strategists, designers, and KOLs. - Assisted with scheduling and publishing optimized content.

Education

Bachelor of Advertising Design at Telkom University
April 10, 2013 - October 18, 2017

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other
    Social Media Content For Premium Design 3D Wall Panel
    Increase brand credibility and lead generation by positioning Mosaicart as a trusted solution among architects, interior designers, homeowners, and business owners. Creative Process: Developed a 3D Wall Panel Campaign highlighting aesthetics and functionality. Collaborated with 10 top Indonesian architects to build trust and credibility. Established content strategies for Instagram, TikTok, YouTube, and Email Marketing. Managed campaign timelines and cross-platform execution from concept to launch. Key Impact: Strengthened brand authority through partnerships with trusted architects. Expanded reach across platforms via an integrated content ecosystem. Generated qualified leads through educational webinars. Improved product understanding by showcasing real-life applications and expert insights.…
    Content Creator for Modern & Active Urban Lifestyle Fashion Brand
    Strengthen brand presence and community engagement through relatable, value-driven short-form content. Creative Process: Audience Insight: Analyzed community behavior and emotional triggers. Content Direction: Defined pillars based on relatability and authentic storytelling. Idea Development: Created human-centered short-form content from brand values. Optimization: Refined hooks and formats to boost interaction and saves. Key Impact: Enhanced product understanding with structured short-form content Increased brand awareness through consistent storytelling Boosted engagement by optimizing content for clarity and relevance Created a scalable content system for ongoing campaigns and promotions…