Brand Strategist at Sotheby’s International Realty Affiliates LLC

Led market research and financial planning for launching chebe powder hair products in the French beauty market; developed cost structures for materials, labor, and packaging; created a sustainability-focused brand narrative; proposed pricing and go-to-market considerations; synthesized insights to guide product development and stakeholder decisions.

Brand Strategist at WanderWear

Developed brand strategy and go-to-market plan for a travel clothing rental service; conducted market analysis to identify target demographics (c. 503M travelers) and projected first-year revenue (€10.8M); crafted a sustainability-focused brand narrative and marketing approach, including pricing, inventory, and logistics alignment.

Intern, Consumer Insights Department at Barilla Holding S.p.A.

Led consumer insights projects, supported marketing research, and compiled data-driven insights. Conducted cross-functional collaboration and contributed to on-site product testing to inform offering improvements.

Intern, Consumer Insights Department at Yum China Holdings, Inc.

Collaborated with the Consumer Insights team to support research initiatives for key brands including KFC and Pizza Hut; analyzed customer preferences, market trends, and brand positioning; participated in on-site product testing sessions and monitored real-time feedback to guide marketing decisions.

Brand Strategist at Sotheby's International Realty Affiliates LLC

Led market research and financial planning for brand initiatives; designed brand strategy, developed forecasts and go-to-market plans; produced detailed insights reports for cross-functional teams to guide innovation and strategic planning.

Market Entry & Cost Analysis at Chobair Group

Developed a comprehensive business model for a sustainable travel clothing rental service; conducted market analysis identifying target demographics (503M travelers) and projected €10.8M first-year revenue; designed scalable inventory and logistics to meet seasonal demand; created creative campaigns and pricing strategies.

Intern, Design Thinking Department at Barilla Holding S.p.A.

Internship focusing on design thinking and consumer insights within Creation & Branding, Operations & Supply Chain. Led AI-enabled design thinking projects to identify key consumer segments, generated 30+ product concepts (e.g., probiotic pastas and sauces), and validated concepts using AI-powered testing protocols. Created 200+ multilingual marketing assets with AI to improve efficiency (roughly 60% in production efficiency). Advanced 3 concepts toward internal incubation based on data-driven validation. Prepared detailed insight reports and presentations to guide product innovation and strategic planning; supported on-site testing sessions and captured real-time customer feedback for rapid iteration.

Brand Strategy Development Intern at Sotheby's International Realty Affiliates LLC

Led market research and financial planning for launching Chebe powder hair products in the French beauty market. Designed a detailed cost structure, optimizing raw materials sourcing, labor, and packaging costs while ensuring regulatory compliance. Developed a pricing strategy to position the product in the premium segment, balancing profitability and competitive positioning. Created sales forecasts and financial models enabling data-driven decision making for market entry.

Intern, Consumer Insights Department at Yum China Holdings, Inc.

Managed 10+ Buyer Reaction Survey projects end-to-end (≈2,000 valid samples each) to support insights for KFC and Pizza Hut; conducted nationwide breakfast trend study across 26 regions identifying 5 high-potential products; proposed optimization plan to improve new product testing process; conducted on-site product testing and digital/social listening; participated in product naming and concept evaluation; supported digital and social listening to strengthen marketing decisions.

Project Developer, Marketing & Innovation Department at Barilla Holding S.p.A.

Evaluated 20+ generative AI tools for food innovation, built enterprise-level application matrix; developed a multilingual text→image→video AI workflow; led a 14-week design thinking project creating 8 AI-generated health personas and 30+ concepts; 72-hour concept iteration via AI-based testing; conducted A/B tests and built a 12-template prompt library boosting multilingual ad copy efficiency by 60%; generated 200+ AI marketing assets.

Founder & Operator at Yuxiaopu Store (within Alibaba’s Xianyu)

Launched and scaled a second-hand online store on Xianyu, generating up to €15,000 revenue in two years and 1,300+ positive reviews; developed self-marketing and brand-building strategies; pivoted to ACG merchandise; managed cross-border sourcing and logistics across Xianyu, Zhuanzhuan, Vinted, and Kleinanzeigen; implemented sustainability-conscious practices; built data-driven operations.

SCRUM Case Study Lead, Sustainable Packaging Optimization at DM-drogeriemarkt

Led agile SCRUM project designing reusable packaging aligned with EU PPWR; market and supplier analysis across 14 regions; selected 3 optimal partners and negotiated a 12% cost reduction for Loop pilot; engineered hybrid packaging (lightweight glass −33%, silicone pouch −62%), reducing transport costs and CO2 emissions by 25%; built Monte Carlo model forecasting €2.3M annual savings and 18-month break-even; translated consumer research into 15% price premium insights; delivered actionable roadmap balancing sustainability, cost efficiency, and brand competitiveness.

Strategic Brand Market Expansion at Sotheby’s International Realty

Devised a brand market entry strategy for Berlin luxury real estate; in-depth market and competitor analysis to define target segments and shape brand messaging for high-net-worth clients; ideated marketing activations (VR tours, tattoo art collaborations) to boost brand visibility and engagement.