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I'm a senior marketing leader with a track record of delivering integrated brand and customer experiences for luxury and retail destinations. Over the past decade, I have led end-to-end campaigns for leading destinations, managing £10m+ budgets, driving multi-channel growth, and delivering compelling brand storytelling that boosts engagement and sales. I thrive on turning insights into customer propositions, building strong partnerships with global brands and agencies, and guiding cross-functional teams to execute high-impact campaigns across Europe, the US, and Asia.…I'm a senior marketing leader with a track record of delivering integrated brand and customer experiences for luxury and retail destinations. Over the past decade, I have led end-to-end campaigns for leading destinations, managing £10m+ budgets, driving multi-channel growth, and delivering compelling brand storytelling that boosts engagement and sales. I thrive on turning insights into customer propositions, building strong partnerships with global brands and agencies, and guiding cross-functional teams to execute high-impact campaigns across Europe, the US, and Asia.

Qucie Whele

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a senior marketing leader with a track record of delivering integrated brand and customer experiences for luxury and retail destinations. Over the past decade, I have led end-to-end campaigns for leading destinations, managing £10m+ budgets, driving multi-channel growth, and delivering compelling brand storytelling that boosts engagement and sales. I thrive on turning insights into customer propositions, building strong partnerships with global brands and agencies, and guiding cross-functional teams to execute high-impact campaigns across Europe, the US, and Asia.…I'm a senior marketing leader with a track record of delivering integrated brand and customer experiences for luxury and retail destinations. Over the past decade, I have led end-to-end campaigns for leading destinations, managing £10m+ budgets, driving multi-channel growth, and delivering compelling brand storytelling that boosts engagement and sales. I thrive on turning insights into customer propositions, building strong partnerships with global brands and agencies, and guiding cross-functional teams to execute high-impact campaigns across Europe, the US, and Asia.

Available to hire

I’m a senior marketing leader with a track record of delivering integrated brand and customer experiences for luxury and retail destinations.

Over the past decade, I have led end-to-end campaigns for leading destinations, managing £10m+ budgets, driving multi-channel growth, and delivering compelling brand storytelling that boosts engagement and sales.

I thrive on turning insights into customer propositions, building strong partnerships with global brands and agencies, and guiding cross-functional teams to execute high-impact campaigns across Europe, the US, and Asia.

Skills

Social Media Design

Presentation Design

Video Advert

Experience Level

Social Media Design

Expert

Presentation Design

Expert

Video Advert

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Westfield (London & Stratford City)

March 1, 2015 - July 31, 2024

Led end-to-end marketing for flagship destinations, overseeing £10m+ budgets; delivered brand strategy, experiential campaigns and cross-channel activation to drive growth.

Head of Department, Marketing at Auctioneers Ltd

November 1, 2012 - February 28, 2015

Directed the marketing function; developed integrated campaigns, led PR and media agency partnerships, and provided investor-facing updates to secure funding and partnerships.

Marketing Manager, Digital & Retail at Westfield Europe Ltd

May 1, 2011 - October 31, 2012

Led a team of seven marketers to implement multi-channel strategy for the UK's largest online auctioneer of pre-owned luxury watches & fine jewelry; drove digital growth, CRM, paid media and events.

Marketing Manager at University of Wolverhampton, School of Art & Design

January 1, 2008 - December 31, 2011

Led a team focused on student recruitment and retention; delivered strategic marketing plans; collaborated with artists and talents to deliver exhibitions, driving domestic and international visitation.

Marketing Executive at English Heritage

January 1, 2004 - December 31, 2009

Marketing and Visual Merchandising responsibilities across properties; supported campaigns and merchandising initiatives to elevate heritage venues.