Available to hire
Impact-oriented, senior brand designer and human-centered design facilitator with 9+ years shaping visual identities and storytelling systems, blending startup grit with craft and service innovation to translate complex ideas into signature brand experiences.
I guide clients through the full brand journey—from research and workshops to digital asset systems—bridging brand, product, and business goals with clarity. I lead cross-functional teams, embed brand strategy into UX/UI flows, and create scalable brand guidelines and component libraries that accelerate delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Design Studio Sales Associate at Pottery Barn, Furniture Company
September 1, 2025 - PresentAchieved a 3.96 UPT and drove $10K+ in sales in the first 9 shifts, ranking #2 in team performance for September, showcasing the ability to merge design expertise with measurable business outcomes.
Service Design Consultant at Bridgeable, Service Design Consultancy
April 1, 2024 - October 21, 2025Translated complex financial, telecom, and healthcare concepts into journey maps and service blueprints that guided product launches. Facilitated cross-functional workshops and brand strategies sprints, producing story-driven brand experiences and visual systems for digital services. Collaborated with product teams to redesign digital and in-person services, resulting in 25%+ improvement in conversion & engagement metrics. Delivered a library of templates and frameworks that accelerated pitch development.
Graphic Design Strategist at DoseBiosystems, Biotech Startup
November 1, 2019 - October 21, 2025Built investor decks, identity systems, & product visuals for biotech wellness products. Developed brand tone of voice and visual guidelines, translating scientific R&D into consumer-friendly storytelling.
Design Intern at Zink Studio, IBM, The Young Astronauts
January 1, 2018 - October 21, 2025Created visual assets (logos, illustrations, motion graphics, 3D animations) and video content, contributing to the company's digital offerings.
Designer turned Entrepreneur at The Empowerful Project, Social Venture
July 1, 2025 - October 21, 2025Led co-creation sessions, translating user insights into brand systems that made complex healthcare experiences emotionally resonant and easy to navigate. Designed brand touchpoints and communication assets across patient, clinician, and caregiver interactions. Applied AI-assisted design workflows to rapidly prototype brand expressions, campaign concepts, and educational materials, accelerating iteration and alignment.
Art Director, Principal Designer at Studio Whippy, Co-Creation Studio
May 1, 2024 - PresentLed end-to-end brand creation for startups in emerging technologies, defining visual identity systems and digital design assets for launch-ready products. Partnered with Product Designers and PMs to embed brand strategy into UX/UI flows, ensuring cohesive product experiences. Delivered brand guidelines and component libraries that accelerated handoff across teams.
Design Studio Sales Associate at Pottery Barn, Furniture Company
September 1, 2025 - PresentSeasonal role delivering design-forward customer experiences; achieved a 3.96 UPT and $10K+ in sales within 9 shifts, ranking #2 in team performance for September.
Service Design Consultant at Bridgeable, Service Design Consultancy
April 1, 2024 - October 21, 2025Translated complex financial, telecom, and healthcare concepts into journey maps and service blueprints; facilitated cross-functional workshops and brand strategy sprints, producing story-driven brand experiences and visual systems for digital services. Collaborated with product teams to redesign digital and in-person services, driving 25%+ improvements in conversion and engagement; delivered a library of templates and frameworks to accelerate pitches.
Graphic Design Strategist at DoseBiosystems, Biotech Startup
November 1, 2019 - October 21, 2025Built investor decks, identity systems, and product visuals for biotech wellness products; developed brand tone of voice and visual guidelines, translating R&D into consumer-friendly storytelling.
Design Intern at Zink Studio, IBM, The Young Astronauts
January 1, 2018 - October 21, 2025Created visual assets (logos, illustrations, motion graphics, 3D animations) and video content, contributing to the company’s digital offerings.
Art Director, Principal Designer at Studio Whippy, Co-Creation Studio
May 1, 2024 - PresentLed end-to-end brand creation for startups in emerging technologies, defining visual identity systems and digital design assets for launch-ready products; partnered with Product Designers and PMs to embed brand strategy into UX/UI flows; delivered brand guidelines and component libraries to accelerate handoffs.
Designer at The Empowerful Project, Social Venture
July 1, 2025 - October 21, 2025Led co-creation sessions translating user insights into emotionally resonant, navigable brand systems; designed brand touchpoints and communication assets ensuring clarity and consistency across patient, clinician, and caregiver interactions; applied AI-assisted design workflows to rapidly prototype brand expressions and educational materials.
Education
Design Futures (admitted, offer not pursued) at Royal College of Art, United Kingdom
January 1, 2025 - October 21, 2025Startup Accelerators: Press Start Mental Health Accelerator, The League of Innovators Accelerator, & QueerTech Qatalyst Accelerator at Various Accelerators
January 1, 2024 - January 1, 2025UI Design Certificate at BrainStation
January 1, 2024 - December 31, 2024Bachelor of Design at OCAD University
January 11, 2030 - January 1, 2018Design Futures (admitted but offer not pursued) at Royal College of Art
January 1, 2025 - October 21, 2025Startup Accelerators (Press Start Mental Health Accelerator, The League of Innovators Accelerator, QueerTech Qatalyst Accelerator) at Startup Accelerators
January 1, 2024 - January 1, 2025UI Design Certificate at BrainStation
January 1, 2024 - October 21, 2025Bachelor of Design at OCAD University
January 11, 2030 - January 1, 2018Qualifications
UI Design Certificate
January 1, 2024 - December 31, 2024Press Start Mental Health Accelerator
January 1, 2024 - January 1, 2025The League of Innovators Accelerator
January 1, 2024 - January 1, 2025QueerTech Qatalyst Accelerator
January 1, 2024 - January 1, 2025Industry Experience
Retail, Healthcare, Life Sciences, Education, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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