Available to hire
A Web Experience Manager with a strong background in art direction and UX/UI design in fast-paced environments. I excel in leading projects from content strategy through to execution, aligning stakeholder goals with user needs to deliver impactful solutions. My passion lies in creating user-centric designs that drive results and enhance experiences.
Experience Level
Work Experience
Web Experience Manager at HMI Medical
December 1, 2025 - June 1, 2026Led end-to-end website strategy, UX/UI design, and project delivery for HMI Institute and Eagle Eye Centre's website. Increased website traffic by 35% and achieved 9/10 user satisfaction.
Senior UX/UI Designer at HMI Medical
October 1, 2024 - December 1, 2024Managed and mentored a cross-functional team of 2 developers to deliver UX/UI solutions aligned with business goals and user experience.
UX/UI Designer at HMI Medical
August 1, 2023 - September 1, 2024Led redesign and launch of HMI Medical's rebranded website. Increased traffic by 50% and achieved 8/10 user satisfaction.
Digital Art Director at Section Interactive
September 1, 2021 - October 1, 2022Led design for Sony campaign microsite and contributed UI design for EtonHouse community fund and web solutions for OCBC.
Social Media Designer at Narrative: The Business of Stories
July 1, 2021 - PresentDesigned digital content to support brand storytelling and engagement.
Digital Art Director at TBWA / Digital Arts Network
January 1, 2016 - January 1, 2018Delivered creative direction and digital campaigns for regional clients.
Digital Art Director at POSSIBLE Worldwide
January 1, 2013 - January 1, 2014Multimedia Designer at Nokomi Pte Ltd
January 1, 2006 - January 1, 2009Education
Qualifications
Industry Experience
Healthcare, Media & Entertainment
Experience Level
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