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I'm LEE QIU WEN, an art director, type designer, and educator based in Singapore. I tell stories through type, space and experiences, chasing that sweet spot where design feels smart and human. My practice spans branding, typography, and experiential design, with a focus on human-centered communication.…

LEE QIU WEN

Art Director, Designer, Brand Designer, +1

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I'm LEE QIU WEN, an art director, type designer, and educator based in Singapore. I tell stories through type, space and experiences, chasing that sweet spot where design feels smart and human. My practice spans branding, typography, and experiential design, with a focus on human-centered communication.…

Available to hire

I’m LEE QIU WEN, an art director, type designer, and educator based in Singapore. I tell stories through type, space and experiences, chasing that sweet spot where design feels smart and human.

My practice spans branding, typography, and experiential design, with a focus on human-centered communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Adjunct Lecturer at Nanyang Technological University

August 1, 2025 - Present

Developed a 13 week curriculum that teaches the fundamentals of basic type design and development for display typefaces.

Junior Art Director at Yellow Octopus

January 1, 2025 - Present

Led a creative team in developing visual systems for global and local brands like Capital Land and EK Lights (China). Mentored designers in branding, strategic moodboarding, and client-focused designs.

Designer at Bravo Creative

October 1, 2024 - October 17, 2025

Participated in development of brand collaterals for Chicken Ka Kee, from packaging to print (menu, namecards) and interior graphics.

Adjunct Lecturer at LASALLE College of the Arts

January 1, 2024 - Present

Created a 3-week Curriculum for Experimental Typography that teaches students to see Type as Art (Week 1), Type as Expression (Week 2) and Type as Communication (Week 3). Taught it to over 100 Year 1 Diploma students in batches of 4 over 12 academic weeks.

Junior Communications Designer at Eight Inc.

May 1, 2024 - October 17, 2025

Participated in the development of OWNDAYS’ Retail Experience and led the development of OWNDAYS’ global rebranding. Assisted Communications Director to produce environmental graphics, communications hierarchies, wayfinding systems and presentation decks.

Founding Member at Death of Typography

December 1, 2022 - Present

Established a type foundry that produces fonts made by Singaporean designers and have been used locally and overseas. Hosted workshops to teach experimental type design / analog craft to non-designers and designers alike. Collaborated with Morisawa Inc. to co-organise ‘Typography as Muse’, a multi-lingual exhibition for 2024 Singapore’s Design Week. Hosted Workshop at ATyp 2025 in Copenhagen and presented at Typographics Type Lab Asia Online 2023 on Straits Sans (Typeface).