Hi, I’m Qristina Vorontsova. I’m a graphic and brand designer with 15+ years of experience shaping visual identity, campaigns, editorial visuals, UI assets, and marketing communication. I work independently across the full design cycle—from concept development and brand systems to final production—and I’m comfortable presenting decisions and guiding creative direction without hand-holding. I frequently use AI-assisted workflows (Midjourney, Nano Banana, Krea) to speed up concepting and content production. I’ve recently led brand and communication design for a Y Combinator-backed SaaS company and collaborate with international clients across tech, medtech, and media. I enjoy solving complex visual problems with clear, accessible language and thoughtful storytelling. My approach blends strategic thinking with hands-on design execution, delivering cohesive brand experiences across print, digital, and experiential formats.

QRISTINA VORONTSOVA

Hi, I’m Qristina Vorontsova. I’m a graphic and brand designer with 15+ years of experience shaping visual identity, campaigns, editorial visuals, UI assets, and marketing communication. I work independently across the full design cycle—from concept development and brand systems to final production—and I’m comfortable presenting decisions and guiding creative direction without hand-holding. I frequently use AI-assisted workflows (Midjourney, Nano Banana, Krea) to speed up concepting and content production. I’ve recently led brand and communication design for a Y Combinator-backed SaaS company and collaborate with international clients across tech, medtech, and media. I enjoy solving complex visual problems with clear, accessible language and thoughtful storytelling. My approach blends strategic thinking with hands-on design execution, delivering cohesive brand experiences across print, digital, and experiential formats.

Available to hire

Hi, I’m Qristina Vorontsova. I’m a graphic and brand designer with 15+ years of experience shaping visual identity, campaigns, editorial visuals, UI assets, and marketing communication. I work independently across the full design cycle—from concept development and brand systems to final production—and I’m comfortable presenting decisions and guiding creative direction without hand-holding. I frequently use AI-assisted workflows (Midjourney, Nano Banana, Krea) to speed up concepting and content production. I’ve recently led brand and communication design for a Y Combinator-backed SaaS company and collaborate with international clients across tech, medtech, and media.

I enjoy solving complex visual problems with clear, accessible language and thoughtful storytelling. My approach blends strategic thinking with hands-on design execution, delivering cohesive brand experiences across print, digital, and experiential formats.

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Language

English
Advanced
Russian
Fluent

Work Experience

Brand & Communication Designer at Wingback (YC W22)
December 1, 2022 - January 1, 2025
Sole designer embedded with a Y Combinator-backed B2B SaaS company. Owned the full visual output — brand system, website, marketing, and product communication — and collaborated directly with the founding team. Maintained and iterated brand identity across touchpoints; designed marketing and sales materials; created UI illustration systems and product feature heroes; developed visual concepts for campaigns and launches (including Signup Links by Wingback, #8 Product of the Day on Product Hunt in 2024); actively used AI tools (Midjourney, Krea) in concepting and asset production.
Graphic & Brand Designer at Retainer & Freelance
January 1, 2023 - Present
Campaign design and ongoing design support for international clients across tech, medtech, and creative industries. Projects include campaign design and conference materials for Gontard & Cie Group (Switzerland): brandbook, presentation templates, and a visual campaign for EUROMEDLAB 2025 in Brussels; brand kit and explainer visuals for Caisy (Germany): onboarding and product marketing visuals; additional concepting and production for creative studios.
Creative Director at Museum & Exhibition Design
January 1, 2019 - January 1, 2022
Led visual concept and interactive design for major museum exhibitions across Russia; responsible for the full creative arc — narrative concept, key visuals, touchscreen UI assets, and installation communication (Lukoil Oil Pavilion at VDNKh; Gazprom Museum Tomsk; GOZNAK Money Museum; Murmansk Port Museum; Kargopol Museum).
Illustrator & Visual Designer at Freelance
January 1, 2015 - January 1, 2022
Character illustrations, storyboards, and keyframes for explainer videos, editorial projects, and brand campaigns. Visual assets for websites, books, posters, and motion graphics; collaboration with production studios and digital media teams on narrative-driven design projects.
Graphic Designer & Art Director at Various International Brands
January 1, 2010 - January 1, 2015
Visual concepts, key visuals, campaign assets, and event graphics for international brands including Unilever, Pepsico, Adidas Originals, Bayer, Visa, Mercedes Fashion Week, Wella, Johnson & Johnson. Founded and ran a full-cycle print production studio (2011–2014): design, prepress, client management, and delivery.

Education

Bachelor of Arts in Graphic Design at Moscow State University of Printing Arts (MSUPA)
January 11, 2030 - April 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare