I'm a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates. I have 26+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, and expert-level proficiency in a broad range of industry-leading digital marketing and e-commerce platforms. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Services: * Complex quantitative data analysis * Advanced tracking implementation (via code, tag manager, or partnership with your development team) & report building * Analytics platform auditing, configuration, troubleshooting & optimization * Design & implementation of visually stunning, custom-branded omni-channel Data Studio dashboards * GDPR/CCPA cookie compliance auditing & implementation Core Knowledge Areas: * Analytics * Tag management systems * Data visualization * E-commerce conversion tracking * Custom events, dimensions & metrics * Audiences, segmentation and acquisition source attribution Primary Platforms/Tools: * Google Analytics * Google Tag Manager * Google Data Studio / Looker Studio * Google Ads * Google Search Console * Google OpenRefine * Google BigQuery * Amplitude Analytics * Adobe Analytics * Adobe Dynamic Tag Manager * Tealium Tag Manager * OneTrust CMS & E-commerce Platforms: * WordPress * Shopify * Magento 1 & 2 * SAP Hybris * WooCommerce Other Marketing Tools/Platforms: * Site Tracking: Woopra, Piwik, Matomo, IBM CoreMetrics * A/B Testing: Google Optimize, Optimizely, Adobe Target * Email/Leads: Marketo, Hubspot, Klaviyo * Social & Multimedia: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Vimeo * Other: GCP, Rudderstack, Outbrain, Taboola, Criteo, Sizmek, CookieBot Online Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn Profile: _Website not available. Sign in: https://www.twine.net/signup_…I'm a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates. I have 26+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, and expert-level proficiency in a broad range of industry-leading digital marketing and e-commerce platforms. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Services: * Complex quantitative data analysis * Advanced tracking implementation (via code, tag manager, or partnership with your development team) & report building * Analytics platform auditing, configuration, troubleshooting & optimization * Design & implementation of visually stunning, custom-branded omni-channel Data Studio dashboards * GDPR/CCPA cookie compliance auditing & implementation Core Knowledge Areas: * Analytics * Tag management systems * Data visualization * E-commerce conversion tracking * Custom events, dimensions & metrics * Audiences, segmentation and acquisition source attribution Primary Platforms/Tools: * Google Analytics * Google Tag Manager * Google Data Studio / Looker Studio * Google Ads * Google Search Console * Google OpenRefine * Google BigQuery * Amplitude Analytics * Adobe Analytics * Adobe Dynamic Tag Manager * Tealium Tag Manager * OneTrust CMS & E-commerce Platforms: * WordPress * Shopify * Magento 1 & 2 * SAP Hybris * WooCommerce Other Marketing Tools/Platforms: * Site Tracking: Woopra, Piwik, Matomo, IBM CoreMetrics * A/B Testing: Google Optimize, Optimizely, Adobe Target * Email/Leads: Marketo, Hubspot, Klaviyo * Social & Multimedia: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Vimeo * Other: GCP, Rudderstack, Outbrain, Taboola, Criteo, Sizmek, CookieBot Online Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn Profile: _Website not available. Sign in: https://www.twine.net/signup_WWWW…