I'm a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates.
I’m a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates.
I have 26+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, and expert-level proficiency in a broad range of industry-leading digital marketing and e-commerce platforms.
I’ve managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine.
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Designed and implemented advanced custom tracking and reporting dashboards for Dell's annual internal technology summit, which became virtual during the COVID-19 pandemic and remains in this format today. designer analytics dataanalysis ga4 lookerstudio googletagmanager googleanalytics tracking webtracking webanalytics customevents customreport
Designed flyer and poster for our collective's 2017 debut event, Samizdat Prime. graphicdesigner webdesigner designer branding
Designed event flyer and poster for our collective's 2019 event, Coalescence. designer graphicdesigner illustrator branding webdesigner
Architected custom event model to support advanced tracking of attendee interactivity through Optum's annual multi-day virtual conference, attended by all employees. Designed and implemented Looker Studio dashboards to report on the above. branding designer lookerstudio ga4 googleanalytics googletagmanager dataanalysis analytics webanalytics tracking webanalytics customevents customreport
Architected custom event model to support enhanced tracking of attendee interactivity during an annual multi-day virtual technology conference hosted by TIBCO. Designed and implemented custom reporting dashboards with Google Looker Studio, utilizing the data captured via the above. dataanalysis tracking analytics googleanalytics ga4 webtracking webanalytics lookerstudio googletagmanager customevents customreport branding designer
Designed and implemented several omni-channel dashboards that tracked marketing spend across all channels for the launch of HP's new product, Dev One. Adhered to HP's strict brand style guide for visual design and implemented the dashboards using Google Looker Studio. googlelookerstudio analytics googleanalytics ga4 dataanalysis designer datavisualization googleads googleadmanager googleads360 socialmediamarketing
Feature development for highly interactive online weapon builder for launch of Sunset Overdrive. image animation webdevelopment xbox greensock
Windows 8 HTML5 + JavaScript application for the Microsoft Retail division that profiles the device it’s running on and serves up consumer friendly information meant to assist in selection and purchase of the best PC for them, in addition to marketing Windows 8 and the new Office suite. Constructed application using the WinJS framework. Managed team of six developers, most of which were new to Windows 8 and required training, in addition to balancing personal development workload. Screenshots feature work done for the V2 holiday season release, which was running on hundreds of thousands of Windows 8 machines in major retail stores internationally, and seen by millions of consumers accross the globe. image webdevelopment microsoft windows8 winjs
Collaborated closely with creative director and senior designer to construct a highly interactive, animated experience for Intel. Utilized the GreensockJS framework to script animation. image animation webdevelopment uidevelopment uiarchitecture
Redesign of professional portfolio in March 2015 image webdesign webdevelopment portfolio
Rebrand of Queen Bee Digital brand site. image branding webdesign webdevelopment queenbeedigital
I was inspired to record this after mixing these two tracks together during a set over the weekend. Featuring All Under One Roof Raving by @jamie-xx-official and Day / Night by https://www.twine.net/signin audio Breaks LoinRecords jaimiexxofficial mortsound Electronic House
GA4 certification obtained through Google
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