Optum Annual Clinician Summit: Virtual Conference Attendee Engagement Reporting

Architected custom event model to support advanced tracking of attendee interactivity through Optum’s annual multi-day virtual conference, attended by all employees.

Designed and implemented Looker Studio dashboards to report on the above. #branding #designer #lookerstudio #ga4 #googleanalytics #googletagmanager #dataanalysis #analytics #webanalytics #tracking #webanalytics #customevents #customreport