I’m a marketing and communications professional with several years of experience managing social media campaigns, designing digital content, and running events across the higher education and nonprofit sectors. Most recently, I worked with Cambridge Education Group, where I planned and delivered multi-channel campaigns to promote international postgraduate programmes. Using HubSpot, Dynamics 365, and Canva, I wrote copy, designed graphics, and scheduled social campaigns that reached audiences worldwide. One highlight was leading promotion for an online lecture with AI expert Dame Wendy Hall, which achieved over 1,000 registrations thanks to creative content and targeted workflows I designed.
Alongside this, I’ve worked with charities such as Groundwork, where I supported community-focused projects and gained experience designing culturally relevant content for diverse audiences. That mix of experience has helped me develop a strong sense of how to balance clean, professional design with storytelling that connects emotionally and resonates with people from different backgrounds.
What makes me stand out is my ability to be both strategic and creative. I’m confident analysing engagement metrics and optimising campaigns, but I’m equally skilled at hands-on content creation, whether that’s building social graphics in Canva or Adobe, writing posts that spark conversation, or developing branded collateral for events. I’m also personally passionate about music, literature, and cultural heritage, which means I approach projects like this not only with technical skill but with genuine enthusiasm for celebrating and sharing culture online.
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