Social Media Executive at YoRipe Singapore

Coordinated YoRipe and its brand partners' social media channels, and developed strategic marketing campaigns to drive brand visibility and sales. Executed physical road shows and digital campaigns for retailed food brands on their new product launches and festive events to increase seasonal profits and local presence. Managed digital channels to increase online exposure through performance tracking, creative content posting, and paid ads management, resulting in improved engagement rates.

Marketing Assistant at Trading Point Holdings Limited

Increased XM Global's brand visibility through online marketing initiatives, public relations, strategic B2C partnerships, and extensive market research to strengthen global presence and boost user conversions. Executed brand and platform promotional campaigns leveraging agencies, ambassadors, and educational programs to drive engagement and address underperforming revenue streams. Steered B2C outreach efforts, maintaining strong relationships with existing clients to ensure stable recurring revenue while sourcing new business opportunities in Singapore. Assessed competitor strategies, social media metrics and user engagement data, enabling informed decision-making and targeted growth strategies.

Co-founder at Conceptonemedia (Business Consulting)

Collaborated with major clients in the F&B and Tourism industries to develop high-impact campaigns, driving engagement and conversion rates to enhance market visibility and revenue growth. Executed digital campaigns for clients, utilizing food influencers and search engine advertising to boost follower counts and website engagement, and analyzed marketing strategies to propose optimal digital solutions that increased unique online visitors and in-store time spent.