I am a versatile marketing and communications professional with a background spanning wine, hospitality, and luxury brands.

About

I am a versatile marketing and communications professional with a background spanning wine, hospitality, and luxury brands. I excel at shaping brand strategy, building engaging social media campaigns, and coordinating creative content from concept to production. I thrive in fast-paced environments across Italy and Malta, delivering measurable results while maintaining a friendly, collaborative approach.

With experience in boutique wineries, hotels, and design packaging, I bring a hands-on, process-oriented mindset to projects, always aiming to elevate customer experience and drive growth through data-informed decisions.

  • 12 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • FrenchAdvanced
  • Spanish; CastilianAdvanced
  • GermanIntermediate
  • ItalianFluent

Industry experience

  • Travel & Hospitality
  • Retail
  • Media & Entertainment
  • Education
  • Professional Services
  • Consumer Goods

Work experience· 10 roles

Digital Marketing Specialist · Castiglion del Bosco WineryJan 2025 – Jan 2026 · 1 yr 1 mo

Social Media: content creation, editorial calendar management, adv campaigns. Brand reputation: monitoring and management across online platforms. Graphic design: brochures, newsletters, events/wine tastings materials. Shooting: planning and coordination of photo and video production. Suppliers & partners: management to ensure deadlines and objectives are met. Events & Trade shows: planning and organizing on-site, in Italy and abroad. Press & Media: sending wine samples and monitoring new scores and reviews. Reporting: analysis of online activity and performance of website/social media.

Marketing & Communications Manager · Cantini VetroJan 2022 – Jan 2025 · 3 yrs 1 mo

Website management, content creation, editorial calendar, social media campaigns, photo/video production planning, catalogs, newsletters, and performance reporting.

Marketing & Communication Manager · Cantini VetroJan 2022 – Dec 2024 · 3 yrs

Website: management and constant updating of new products and content. Graphic design: catalogs, labels, logos, social media content, technical sheets. Newsletter: content creation, scheduling, weekly distribution, performance analysis. Social Media: editorial calendar management. Leads: management of all contacts from the website and newsletters. Events & Trade shows: planning and organization in Italy and abroad. Reporting: market research, competitor analysis, and sales statistics. Daily use of Infinity CRM and AdHoc Management Software.

Marketing & Communication · Bindi Sergardi WineryApr 2021 – Dec 2021 · 9 mos
Sales Assistant · Siena Boutique (Retail)Dec 2019 – Mar 2021 · 1 yr 4 mos
Marketing & Communications Manager · TAB FoundationJan 2019 – Dec 2021 · 3 yrs
Personal Shopper Assistant · Falconeri, Calzedonia SpaJan 2015 – Sep 2019 · 4 yrs 9 mos
Guest Relations · Corinthia Hotel, Beach Resort MaltaMar 2013 – Dec 2014 · 1 yr 10 mos

Education

MARKETING & Communication · ITS-TAB Foundation | Wine, Hospitality, Tourism & Food2019 – 2022

Marketing, Communication, Digital Marketing, Business English & Social Media. Market research to support the promotion of products and services. Development of the Marketing Operations Plan, analysis of the main competitors and sales statistics aimed at achieving business goals. Planning, organization, and coordination of events, trade shows, and congresses.

Diploma in Business Administration and Foreign Languages · State Technical Institute2007 – 2012
Diploma in Business Administration and Foreign Languages · State Technical Institute, Siena2007 – 2012

Certifications and awards

Driving license: B2030 – 2026

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