I am a versatile marketing and communications professional with a background spanning wine, hospitality, and luxury brands. I excel at shaping brand strategy, building engaging social media campaigns, and coordinating creative content from concept to production. I thrive in fast-paced environments across Italy and Malta, delivering measurable results while maintaining a friendly, collaborative approach. With experience in boutique wineries, hotels, and design packaging, I bring a hands-on, process-oriented mindset to projects, always aiming to elevate customer experience and drive growth through data-informed decisions.

Damaris

I am a versatile marketing and communications professional with a background spanning wine, hospitality, and luxury brands. I excel at shaping brand strategy, building engaging social media campaigns, and coordinating creative content from concept to production. I thrive in fast-paced environments across Italy and Malta, delivering measurable results while maintaining a friendly, collaborative approach. With experience in boutique wineries, hotels, and design packaging, I bring a hands-on, process-oriented mindset to projects, always aiming to elevate customer experience and drive growth through data-informed decisions.

Available to hire

I am a versatile marketing and communications professional with a background spanning wine, hospitality, and luxury brands. I excel at shaping brand strategy, building engaging social media campaigns, and coordinating creative content from concept to production. I thrive in fast-paced environments across Italy and Malta, delivering measurable results while maintaining a friendly, collaborative approach.

With experience in boutique wineries, hotels, and design packaging, I bring a hands-on, process-oriented mindset to projects, always aiming to elevate customer experience and drive growth through data-informed decisions.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Intermediate
Italian
Fluent

Work Experience

Digital Marketing Specialist at Castiglion del Bosco Winery
January 1, 2025 - January 31, 2026
Social Media: content creation, editorial calendar management, adv campaigns. Brand reputation: monitoring and management across online platforms. Graphic design: brochures, newsletters, events/wine tastings materials. Shooting: planning and coordination of photo and video production. Suppliers & partners: management to ensure deadlines and objectives are met. Events & Trade shows: planning and organizing on-site, in Italy and abroad. Press & Media: sending wine samples and monitoring new scores and reviews. Reporting: analysis of online activity and performance of website/social media.
Marketing & Communication Manager at Cantini Vetro
January 1, 2022 - December 31, 2024
Website: management and constant updating of new products and content. Graphic design: catalogs, labels, logos, social media content, technical sheets. Newsletter: content creation, scheduling, weekly distribution, performance analysis. Social Media: editorial calendar management. Leads: management of all contacts from the website and newsletters. Events & Trade shows: planning and organization in Italy and abroad. Reporting: market research, competitor analysis, and sales statistics. Daily use of Infinity CRM and AdHoc Management Software.
Marketing & Communication at Bindi Sergardi Winery
April 1, 2021 - December 31, 2021
Website & Wine Club: management and constant updating of content. Social Media: content creation, editorial calendar management, adv campaigns. Shooting: planning and coordination of photo and video production. Graphic design: catalogs, brochures, labels, logos, and newsletters. Reporting: analysis of online activity and performance of website/social media. Market research and analysis to support company goals.
Sales Assistant at Siena Boutique (Retail)
December 1, 2019 - March 1, 2021
Customer service, cash handling, stock management, and store presentation.
Personal Shopper Assistant at Falconeri, Calzedonia Spa
January 1, 2015 - September 1, 2019
Personalized styling, customer service, merchandising and inventory control.
Marketing & Communications Manager at TAB Foundation
January 1, 2019 - December 1, 2021
Marketing, communications, digital marketing, business English & social media management.
Marketing & Communications Manager at Cantini Vetro
January 1, 2022 - January 1, 2025
Website management, content creation, editorial calendar, social media campaigns, photo/video production planning, catalogs, newsletters, and performance reporting.
Digital Marketing Specialist at Castiglione del Bosco Winery
March 1, 2013 - December 1, 2014
Digital marketing strategy, content creation, social media planning, and catalog/branding design.
Junior Human Resources at Le Meridien / Starwood Hotel & Spa
March 1, 2013 - December 1, 2014
Employee administration, screening, onboarding and HR data handling.
Guest Relations at Corinthia Hotel, Beach Resort Malta
March 1, 2013 - December 1, 2014
Welcoming guests, reservation coordination and guest experience.

Education

MARKETING & Communication at ITS-TAB Foundation | Wine, Hospitality, Tourism & Food
October 1, 2019 - February 28, 2022
Marketing, Communication, Digital Marketing, Business English & Social Media. Market research to support the promotion of products and services. Development of the Marketing Operations Plan, analysis of the main competitors and sales statistics aimed at achieving business goals. Planning, organization, and coordination of events, trade shows, and congresses.
Diploma in Business Administration and Foreign Languages at State Technical Institute
September 1, 2007 - July 31, 2012
Diploma in Business Administration and Foreign Languages at State Technical Institute, Siena
January 1, 2007 - January 1, 2012

Qualifications

Driving license: B
January 11, 2030 - February 9, 2026

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Education, Professional Services, Consumer Goods