Senior Brand & Documentary Filmmaker. Broadcast-Grade Storytelling for High-Value Brands, Culture & Technology I am a senior filmmaker and creative partner with over 25 years experience delivering broadcast and brand-let storytelling for organisations that value craft, credibility and long-term impact. My background spans major broadcasters and high-end corporate clients, where I specialise in translating complex, technical or heritage-driven subjects into emotionally engaging human-centred films. I work with brands, cultural institutions and technology-led organisations who want more than "content." My focus is on building narrative value - films that strengthen reputation and deepen trust in campaigns, internal comms and long-term brand platforms. I typically lead projects from creative concept through production and post, often working will small agile crews, to achieve a cinematic broadcast-grade finish, cost effectively. My approach blends documentary sensibilities with strategic thinking and brand positioning. I'm best suited for thoughtfully funded projects where storytelling quality and visual craft matter. If this is what you're looking for, do get in touch.…

Chris Purcell

Senior Brand & Documentary Filmmaker. Broadcast-Grade Storytelling for High-Value Brands, Culture & Technology I am a senior filmmaker and creative partner with over 25 years experience delivering broadcast and brand-let storytelling for organisations that value craft, credibility and long-term impact. My background spans major broadcasters and high-end corporate clients, where I specialise in translating complex, technical or heritage-driven subjects into emotionally engaging human-centred films. I work with brands, cultural institutions and technology-led organisations who want more than "content." My focus is on building narrative value - films that strengthen reputation and deepen trust in campaigns, internal comms and long-term brand platforms. I typically lead projects from creative concept through production and post, often working will small agile crews, to achieve a cinematic broadcast-grade finish, cost effectively. My approach blends documentary sensibilities with strategic thinking and brand positioning. I'm best suited for thoughtfully funded projects where storytelling quality and visual craft matter. If this is what you're looking for, do get in touch.…

Available to hire

Senior Brand & Documentary Filmmaker. Broadcast-Grade Storytelling for High-Value Brands, Culture & Technology

I am a senior filmmaker and creative partner with over 25 years experience delivering broadcast and brand-let storytelling for organisations that value craft, credibility and long-term impact. My background spans major broadcasters and high-end corporate clients, where I specialise in translating complex, technical or heritage-driven subjects into emotionally engaging human-centred films.
I work with brands, cultural institutions and technology-led organisations who want more than “content.” My focus is on building narrative value - films that strengthen reputation and deepen trust in campaigns, internal comms and long-term brand platforms.
I typically lead projects from creative concept through production and post, often working will small agile crews, to achieve a cinematic broadcast-grade finish, cost effectively. My approach blends documentary sensibilities with strategic thinking and brand positioning.
I’m best suited for thoughtfully funded projects where storytelling quality and visual craft matter. If this is what you’re looking for, do get in touch.

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Work Experience

Freelance Director, Camera & Editor at Self-employed / Freelance
January 1, 2007 - Present
Freelance director, DoP and editor delivering documentaries, promos, branded content and short docs for broadcast and corporate clients. Responsibilities include concept development, shot planning, interviewing, directing talent, and overseeing editing and VFX pipelines across projects since 2007.
Director / Promo Producer / Channel Head at Discovery Networks Europe
January 1, 1998 - January 1, 2007
Directed promos and documentary content, led branding initiatives across channels, managed modest budgets, built celeb networks, planned shoots to time and budget, and guided editing to reinforce the brand. 1998–2007.
Documentary Director at Channel Four
January 1, 1997 - January 1, 1998
Directed documentaries for Channel Four, developing concepts and overseeing production workflows from idea to delivery.
Documentary Director / Camera / Editor at Dandelion Distribution
June 1, 1993 - April 25, 1997
Wrote, directed and edited documentaries, handling camera work and post-production responsibilities between 1993 and 1997.

Education

BA Hons, Applied Photography, Film & TV (2:1) at University of Westminster
January 1, 1990 - January 1, 1993
Foundation at Northwich School of Art
January 1, 1989 - January 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Education, Professional Services, Manufacturing, Retail, Healthcare, Telecommunications, Travel & Hospitality, Energy & Utilities, Computers & Electronics, Consumer Goods, Agriculture & Mining, Transportation & Logistics, Real Estate & Construction, Non-Profit Organization, Wholesale & Distribution
    paper Definitive Audio - Brand Hero Film

    Client/Context:
    High-end British Hi-Fi specialists, Definitive Audio seeking to reposition itself for an international audience.
    Creative Approach:
    Developed a documentary-style narrative approach, focusing on the company’s founder and guiding light, Kevin Scott. The film reveals his background, ethos and passion and combines artfully shot visuals of him going about his business with gorgeous footage of the products he so lovingly curates.
    Outcome/Value:
    The film became the centrepiece of the client’s website and YouTube Channel, massively increasing subscriber numbers, customer engagement and international sales. The client has since commissioned a further 4 films.