I’m Reina B. Barnswell, a creative programs and marketing professional focused on building community-first initiatives and partnerships across fashion, beauty, and culture. I excel at turning strategic ideas into engaging experiences, managing cross-functional teams, and driving measurable growth across digital platforms. From campus collaborations to global brand partnerships, I blend design sensibility with data-driven storytelling to elevate brand awareness, community engagement, and revenue. I thrive in fast-paced environments that reward creative problem solving and collaborative leadership.…

Reina B. Barnswell

I’m Reina B. Barnswell, a creative programs and marketing professional focused on building community-first initiatives and partnerships across fashion, beauty, and culture. I excel at turning strategic ideas into engaging experiences, managing cross-functional teams, and driving measurable growth across digital platforms. From campus collaborations to global brand partnerships, I blend design sensibility with data-driven storytelling to elevate brand awareness, community engagement, and revenue. I thrive in fast-paced environments that reward creative problem solving and collaborative leadership.…

Available to hire

I’m Reina B. Barnswell, a creative programs and marketing professional focused on building community-first initiatives and partnerships across fashion, beauty, and culture. I excel at turning strategic ideas into engaging experiences, managing cross-functional teams, and driving measurable growth across digital platforms.

From campus collaborations to global brand partnerships, I blend design sensibility with data-driven storytelling to elevate brand awareness, community engagement, and revenue. I thrive in fast-paced environments that reward creative problem solving and collaborative leadership.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media, Marketing & PR Manager at LC Medical
January 1, 2025 - Present
Led social media strategy and management across all LC Medical platforms; diversified content to include short-form videos, reviews, and reactions, projected to increase digital engagement by 20%. Developed marketing and information decks for major medical conferences; supported executive presenting and branding, enabling the practice to reach clients in 5+ new markets. Coordinated partnership opportunities with 3 pharmaceutical and wellness companies, increasing procedural and brand awareness.
Social Media, Marketing & PR Manager at LC Medical
January 1, 2025 - Present
Led social media strategy across LC Medical platforms; diversified content to include short-form videos, reviews, and reactions, projected to increase digital engagement by 20%. Developed marketing and informational decks for major medical conferences; supported executive presentations and brand messaging, enabling expansion to 5+ new markets. Coordinated partnership opportunities with three pharmaceutical and wellness companies, increasing brand awareness.
Business Development Manager at CHi Sketch
January 1, 2023 - January 1, 2023
Created a strategic roadmap to increase brand awareness and grow presence; Organized influencer programs and integrated Google and Instagram Ads, increasing visibility among Gen Z and millennial audiences across 10+ states. Coordinated in-person events including artist staffing, accommodation, and feedback collection; reviewed customer testimonials to streamline event execution and improve client experience.
Business Development Manager at Chic Sketch
January 1, 2023 - Present
Created a strategic roadmap to increase brand awareness and grow presence; organized influencer programs and integrated Google and Instagram Ads, increasing visibility among Gen Z and millennial audiences across 10+ states. Coordinated in-person events including artist staffing, accommodations, and feedback collection; reviewed customer testimonials to streamline event execution and improve client experience.
Business Development Manager at Chic Sketch
January 1, 2023 - October 22, 2025
Created a strategic roadmap to increase brand awareness and growth. Organized influencer programs and integrated Google and Instagram Ads, boosting visibility among Gen Z and millennial audiences across 10+ states. Coordinated in-person events including artist staffing, accommodations, and feedback collection; reviewed customer testimonials to streamline event execution and improve client experience.
Marketing Manager at Juju Media
January 1, 2022 - October 22, 2025
Managed online presence for multiple brands, focusing on the 205K Instagram audience and Tri-State community. Directed brand partnership with author and media personality Luvvie Ajayi; curated an online shopping experience by partnering with the global operations team, resulting in a 367% sales spike. Promoted brand awareness and retail sales by sharing digital content, building influencer relationships, creating promotions, and hosting social contests, increasing social media following by 10K+.
Marketing Manager at JUJU Media
January 1, 2022 - October 22, 2025
Managed online presence for SIMSEN A and Souk+ SEPIA brands, focusing on the 205K Instagram and Tri-State community. Directed brand partnerships with author and media personality Luvvie Ajayi; curated an online shopping experience by partnering with the global operations team, resulting in a 367% sales spike. Promoted brand awareness and retail sales by sharing digital content, building influencer relationships, creating promotions, and hosting social contests, increasing social media following by 10K+.
Marketing Manager at UJUU Media
January 1, 2021 - January 1, 2022
Managed online presence for SIMISIENNA and Souk+SEPIA brands, focusing on 205K Instagram and Tri-State community. Directed brand partnership with author and media personality Luvvie Ajayi; curated online shopping experience by partnering with the global operations team, resulting in 367% sales spike. Promoted brand awareness and retail sales by sharing digital content, building influencer relationships, creating promotions, and hosting social contests, increasing social media following by 10K+.
Programs & Project Manager at Creative Network Agency
January 1, 2020 - Present
Spearheaded quarterly community-first programs and events (e.g., Urban Pose & Beauty and the Biz), delivering business acumen, mentorship, and retail expansion opportunities to 100+ national fashion, beauty, and culture entrepreneurs. Developed engagement strategies for campaigns and promoted upcoming events, resulting in 90K+ impressions across company and collaborator digital platforms. Analyzed event feedback and defined ongoing KPIs; organized additional office hours and engagement opportunities, increasing participation rate by 200%.
Programs & Project Manager at Creative Network Agency
January 1, 2020 - Present
Spearheaded quarterly community-first programs and events, providing 100+ fashion, beauty, and culture entrepreneurs with business acumen, mentorship, and retail expansion opportunities. Developed engagement strategy for campaigns and promoted upcoming events, delivering 90K+ impressions across company and partner platforms. Analyzed event feedback and KPIs; organized additional office hours and engagement opportunities, increasing participation by 200%.
Marketing Coordinator at Hudson's Bay Company
January 1, 2019 - October 22, 2025
Generated weekly overviews of 25+ email and SMS marketing campaigns for Saks OFF 5th and Lord & Taylor; ensured promotional campaigns for the US and Canada were delivered on time.
Marketing Coordinator at Hudson's Bay Company
January 1, 2019 - October 22, 2025
Generated weekly overviews of 25+ email and SMS marketing campaigns for Saks OFF 5th and Lord & Taylor; ensured promotional campaigns for US and Canada were delivered on time. Leveraged Adobe Omniture to track engagement metrics, such as click-through rate and impressions, to understand customer shopping behaviors and determine campaign performance.
Marketing Coordinator at Hudson's Bay Company
January 1, 2018 - January 1, 2019
Generated weekly overviews of 25+ email and SMS marketing campaigns for Saks OFF 5th and Lord & Taylor; Ensured promotional campaigns for the US and Canada were delivered on time. Leveraged Adobe Omniture to track engagement metrics, such as click-through rate and impressions, to understand customer shopping behaviors and determine campaign performance.
Digital Designer & Campaign Manager at Married to the Mob Clothing
January 1, 2018 - October 22, 2025
Managed ecommerce stores, including product inventory, shipping logistics, vendor correspondence, and promotions, ensuring a positive online shopping experience for 50K+ customers. Developed the direct-to-consumer community via social media, experiential pop-ups, influencer gifting, and podcast production, leading to 5+ major partnerships and live event appearances.
Digital Designer & Campaign Manager at Married to the Mob Clothing
January 1, 2018 - October 22, 2025
Managed e-commerce stores, including product inventory, shipping logistics, vendor correspondence, and promotions, ensuring a positive online shopping experience for 50K+ customers. Developed the direct-to-consumer community via social media, experiential pop-ups, influencer/community gifting, and podcast production, leading to 5+ major partnerships and live event appearances.
Digital Designer & Campaign Manager at Married to the Mob Clothing
January 1, 2016 - January 1, 2018
Managed e-commerce stores, including product inventory, shipping logistics, vendor correspondence, and promotions, ensuring a positive online shopping experience for 50K+ customers. Developed the direct-to-consumer community via social media, experiential pop-ups, influencer/community gifting, and podcast production, leading to 5+ major partnerships and live event appearances.
Art Co-Teacher at The Greenwich Country Day School
January 1, 2016 - October 22, 2025
Developed lesson plans and taught artistic fundamentals to 600 elementary-aged students; fostered inclusive creative expression through art shows and extracurricular programs.
Art Co-Teacher at The Greenwich Country Day School
January 1, 2016 - October 22, 2025
Developed lesson plans and taught artistic fundamentals to 600 elementary-aged students; fostered inclusive creative expression through art shows and extracurricular programs.
Art Co-Teacher at Greenwich Country Day School
January 1, 2014 - January 1, 2016
Developed lesson plans and taught artistic fundamentals to 600 elementary aged students; Fostered inclusive creative expression through art shows and extracurricular programs.
Art Co-Teacher at The Greenwich Country Day School
January 1, 2014 - January 1, 2016
Developed lesson plans and taught artistic fundamentals to 600 elementary-aged students; Fostered inclusive creative expression through art shows and extracurricular programs.

Education

Master of Professional Studies, Fashion Marketing at Lim College
January 1, 2019 - January 1, 2020
Bachelor of Arts, Art History at Wesleyan University
January 1, 2010 - January 1, 2014
Master of Professional Studies, Fashion Marketing at LIM College
January 1, 2019 - January 1, 2020
Bachelor of Arts in Art History at Wesleyan University
January 1, 2010 - January 1, 2014
Master of Professional Studies in Fashion Marketing at LIM College
January 1, 2019 - January 1, 2020
Bachelor of Arts in Art History at Wesleyan University
January 1, 2010 - January 1, 2014
Master of Professional Studies, Fashion Marketing at LIM College
January 1, 2019 - January 1, 2020
Bachelor of Arts, Art History at Wesleyan University
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Consumer Goods, Software & Internet, Other

Skills

Experience Level