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Dynamic marketing and project management professional with over 8 years of experience driving brand awareness, digital engagement, and community-based initiatives across fashion, beauty, wellness, and lifestyle industries. Adept at leading end-to-end marketing campaigns, social media strategy, and event execution for emerging and established brands. Demonstrated success in building partnerships, growing audiences, and delivering measurable business outcomes through strategic storytelling, influencer engagement, and creative content development.…Dynamic marketing and project management professional with over 8 years of experience driving brand awareness, digital engagement, and community-based initiatives across fashion, beauty, wellness, and lifestyle industries. Adept at leading end-to-end marketing campaigns, social media strategy, and event execution for emerging and established brands. Demonstrated success in building partnerships, growing audiences, and delivering measurable business outcomes through strategic storytelling, influencer engagement, and creative content development.

Reina B. Barnswell

Digital Marketer, Content Producer, Event Visualizer, +7

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Dynamic marketing and project management professional with over 8 years of experience driving brand awareness, digital engagement, and community-based initiatives across fashion, beauty, wellness, and lifestyle industries. Adept at leading end-to-end marketing campaigns, social media strategy, and event execution for emerging and established brands. Demonstrated success in building partnerships, growing audiences, and delivering measurable business outcomes through strategic storytelling, influencer engagement, and creative content development.…Dynamic marketing and project management professional with over 8 years of experience driving brand awareness, digital engagement, and community-based initiatives across fashion, beauty, wellness, and lifestyle industries. Adept at leading end-to-end marketing campaigns, social media strategy, and event execution for emerging and established brands. Demonstrated success in building partnerships, growing audiences, and delivering measurable business outcomes through strategic storytelling, influencer engagement, and creative content development.

Available to hire

Dynamic marketing and project management professional with over 8 years of experience driving brand awareness, digital engagement, and community-based initiatives across fashion, beauty, wellness, and lifestyle industries. Adept at leading end-to-end marketing campaigns, social media strategy, and event execution for emerging and established brands. Demonstrated success in building partnerships, growing audiences, and delivering measurable business outcomes through strategic storytelling, influencer engagement, and creative content development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Programs & Project Manager at Creative Network Agency

January 1, 2020 - Present

Spearheaded quarterly community-first programs and events, providing 100+ fashion, beauty, and culture entrepreneurs with business acumen, mentorship, and retail expansion opportunities. Developed engagement strategy for campaigns and promoted upcoming events, delivering 90K+ impressions across company and partner platforms. Analyzed event feedback and KPIs; organized additional office hours and engagement opportunities, increasing participation by 200%.

Social Media, Marketing & PR Manager at LC Medical

January 1, 2025 - Present

Led social media strategy across LC Medical platforms; diversified content to include short-form videos, reviews, and reactions, projected to increase digital engagement by 20%. Developed marketing and informational decks for major medical conferences; supported executive presentations and brand messaging, enabling expansion to 5+ new markets. Coordinated partnership opportunities with three pharmaceutical and wellness companies, increasing brand awareness.

Business Development Manager at Chic Sketch

January 1, 2023 - October 22, 2025

Created a strategic roadmap to increase brand awareness and growth. Organized influencer programs and integrated Google and Instagram Ads, boosting visibility among Gen Z and millennial audiences across 10+ states. Coordinated in-person events including artist staffing, accommodations, and feedback collection; reviewed customer testimonials to streamline event execution and improve client experience.

Marketing Manager at JUJU Media

January 1, 2022 - October 22, 2025

Managed online presence for SIMSEN A and Souk+ SEPIA brands, focusing on the 205K Instagram and Tri-State community. Directed brand partnerships with author and media personality Luvvie Ajayi; curated an online shopping experience by partnering with the global operations team, resulting in a 367% sales spike. Promoted brand awareness and retail sales by sharing digital content, building influencer relationships, creating promotions, and hosting social contests, increasing social media following by 10K+.

Marketing Coordinator at Hudson's Bay Company

January 1, 2019 - October 22, 2025

Generated weekly overviews of 25+ email and SMS marketing campaigns for Saks OFF 5th and Lord & Taylor; ensured promotional campaigns for US and Canada were delivered on time. Leveraged Adobe Omniture to track engagement metrics, such as click-through rate and impressions, to understand customer shopping behaviors and determine campaign performance.

Digital Designer & Campaign Manager at Married to the Mob Clothing

January 1, 2018 - October 22, 2025

Managed e-commerce stores, including product inventory, shipping logistics, vendor correspondence, and promotions, ensuring a positive online shopping experience for 50K+ customers. Developed the direct-to-consumer community via social media, experiential pop-ups, influencer/community gifting, and podcast production, leading to 5+ major partnerships and live event appearances.

Art Co-Teacher at The Greenwich Country Day School

January 1, 2016 - October 22, 2025

Developed lesson plans and taught artistic fundamentals to 600 elementary-aged students; fostered inclusive creative expression through art shows and extracurricular programs.

Programs & Project Manager at Creative Network Agency

January 1, 2020 - Present

Spearheaded quarterly community-first programs and events (e.g., Urban Pose & Beauty and the Biz), delivering business acumen, mentorship, and retail expansion opportunities to 100+ national fashion, beauty, and culture entrepreneurs. Developed engagement strategies for campaigns and promoted upcoming events, resulting in 90K+ impressions across company and collaborator digital platforms. Analyzed event feedback and defined ongoing KPIs; organized additional office hours and engagement opportunities, increasing participation rate by 200%.

Social Media, Marketing & PR Manager at LC Medical

January 1, 2025 - Present

Led social media strategy and management across all LC Medical platforms; diversified content to include short-form videos, reviews, and reactions, projected to increase digital engagement by 20%. Developed marketing and information decks for major medical conferences; supported executive presenting and branding, enabling the practice to reach clients in 5+ new markets. Coordinated partnership opportunities with 3 pharmaceutical and wellness companies, increasing procedural and brand awareness.

Business Development Manager at Chic Sketch

January 1, 2023 - Present

Created a strategic roadmap to increase brand awareness and grow presence; organized influencer programs and integrated Google and Instagram Ads, increasing visibility among Gen Z and millennial audiences across 10+ states. Coordinated in-person events including artist staffing, accommodations, and feedback collection; reviewed customer testimonials to streamline event execution and improve client experience.

Marketing Manager at Juju Media

January 1, 2022 - October 22, 2025

Managed online presence for multiple brands, focusing on the 205K Instagram audience and Tri-State community. Directed brand partnership with author and media personality Luvvie Ajayi; curated an online shopping experience by partnering with the global operations team, resulting in a 367% sales spike. Promoted brand awareness and retail sales by sharing digital content, building influencer relationships, creating promotions, and hosting social contests, increasing social media following by 10K+.

Marketing Coordinator at Hudson's Bay Company

January 1, 2019 - October 22, 2025

Generated weekly overviews of 25+ email and SMS marketing campaigns for Saks OFF 5th and Lord & Taylor; ensured promotional campaigns for the US and Canada were delivered on time.

Digital Designer & Campaign Manager at Married to the Mob Clothing

January 1, 2018 - October 22, 2025

Managed ecommerce stores, including product inventory, shipping logistics, vendor correspondence, and promotions, ensuring a positive online shopping experience for 50K+ customers. Developed the direct-to-consumer community via social media, experiential pop-ups, influencer gifting, and podcast production, leading to 5+ major partnerships and live event appearances.

Art Co-Teacher at The Greenwich Country Day School

January 1, 2016 - October 22, 2025

Developed lesson plans and taught artistic fundamentals to 600 elementary-aged students; fostered inclusive creative expression through art shows and extracurricular programs.