Reina B. Barnswell
I’m Reina B. Barnswell, a creative programs and marketing professional focused on building community-first initiatives and partnerships across fashion, beauty, and culture.
About
I’m Reina B. Barnswell, a creative programs and marketing professional focused on building community-first initiatives and partnerships across fashion, beauty, and culture. I excel at turning strategic ideas into engaging experiences, managing cross-functional teams, and driving measurable growth across digital platforms.
From campus collaborations to global brand partnerships, I blend design sensibility with data-driven storytelling to elevate brand awareness, community engagement, and revenue. I thrive in fast-paced environments that reward creative problem solving and collaborative leadership.
- 12 years' experience
- Joined April 2024
Skills· 22
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Retail
- Consumer Goods
- Software & Internet
- Other
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Work experience· 20 roles
Led social media strategy and management across all LC Medical platforms; diversified content to include short-form videos, reviews, and reactions, projected to increase digital engagement by 20%. Developed marketing and information decks for major medical conferences; supported executive presenting and branding, enabling the practice to reach clients in 5+ new markets. Coordinated partnership opportunities with 3 pharmaceutical and wellness companies, increasing procedural and brand awareness.
Led social media strategy across LC Medical platforms; diversified content to include short-form videos, reviews, and reactions, projected to increase digital engagement by 20%. Developed marketing and informational decks for major medical conferences; supported executive presentations and brand messaging, enabling expansion to 5+ new markets. Coordinated partnership opportunities with three pharmaceutical and wellness companies, increasing brand awareness.
Created a strategic roadmap to increase brand awareness and grow presence; Organized influencer programs and integrated Google and Instagram Ads, increasing visibility among Gen Z and millennial audiences across 10+ states. Coordinated in-person events including artist staffing, accommodation, and feedback collection; reviewed customer testimonials to streamline event execution and improve client experience.
Education· 8
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