I am Rick Grossmann, a sales-focused leader with 20+ years of Enterprise B2B SaaS and GTM strategy experience. I have built and scaled cross-border teams, co-founded Traders AID, and driven revenue growth across DAC H/EMEA/APAC through strategic partnerships and C-level relationships. In my day-to-day, I love turning complex go-to-market challenges into executable plans, mentoring teams, and delivering measurable results through agile processes and digital transformation.

Rick Grossmann

I am Rick Grossmann, a sales-focused leader with 20+ years of Enterprise B2B SaaS and GTM strategy experience. I have built and scaled cross-border teams, co-founded Traders AID, and driven revenue growth across DAC H/EMEA/APAC through strategic partnerships and C-level relationships. In my day-to-day, I love turning complex go-to-market challenges into executable plans, mentoring teams, and delivering measurable results through agile processes and digital transformation.

Available to hire

I am Rick Grossmann, a sales-focused leader with 20+ years of Enterprise B2B SaaS and GTM strategy experience. I have built and scaled cross-border teams, co-founded Traders AID, and driven revenue growth across DAC H/EMEA/APAC through strategic partnerships and C-level relationships.

In my day-to-day, I love turning complex go-to-market challenges into executable plans, mentoring teams, and delivering measurable results through agile processes and digital transformation.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

German
Fluent
English
Fluent
French
Intermediate

Work Experience

Sales Director & Co-founder at Traders AID GmbH
April 1, 2023 - Present
Co-founded Traders AID GmbH in Zurich and launched a B2B SaaS analytics solution. Built the go-to-market framework, established enterprise partnerships, and drove rapid growth to a six-figure ARR within the first year. Negotiated CHF 10,000/month licensing & consulting deals with a global client, expanded client reach across DACH/EMEA, and implemented enterprise account management to support scalable revenue growth.
International Sales Manager at Adam Audio GmbH
March 1, 2023 - October 3, 2025
Designed and executed an international GTM strategy with a €6.5M budget, driving a successful go-to-market and commercialization across multiple regions. Opened 14 new markets across APAC & EMEA, built 28 international key accounts, strengthened C-level relationships, and expanded the enterprise distribution network.
Sales Representative at Calidris 28 EU SARL
June 1, 2013 - October 3, 2025
Supported the rollout of 6 sales subsidiaries across the EU, managed 8 European key accounts, and delivered multi-product strategies. Fostered strong relationships with regional partners and contributed to a scalable European distribution network.
Sales Manager & Co-founder at BevLink GmbH
November 1, 2017 - October 3, 2025
Built a profitable B2B FM CG distribution startup. Achieved break-even profitability within 6 months, implemented a CRM and digital transformation toolkit to improve pipeline visibility and lead conversion rates, and developed contracts, corporate identity, and marketing assets to enable scalable customer acquisition and business growth.
International Sales Manager at Adam Audio GmbH
March 1, 2023 - October 3, 2025
Designed and executed international GTM strategy with €6.5M budget responsibility, driving successful go-to-market and commercialization across multiple regions. Opened 14 new markets across APAC & EMEA, building distribution and digital sales channels, and consistently exceeding revenue targets. Managed 28 international key accounts, strengthening C-level relationships and expanding the enterprise distribution network.
Sales Manager & Co-founder at BevLink GmbH
November 1, 2017 - October 3, 2025
Launched B2B SaaS analytics solution; scaled to six-figure ARR in the first year. Negotiated CHF 10,000/month licensing & consulting deal with a global firm; showcased enterprise account management and negotiation skills. Expanded client reach across DACH/EMEA hedge funds and family offices; drove new business through business development and C-level relationship management.
Sales Representative at Calidris 28 EU S.à r.l.
June 1, 2013 - October 3, 2025
Supported rollout of 6 sales subsidiaries across EU. Managed 8 European key accounts; delivered multi-product strategies and strengthened stakeholder engagement.
Sales Director & Co-founder at Traders AID GmbH
April 1, 2023 - Present
Launched B2B SaaS analytics solution: scaled to six-figure ARR in the first year; negotiated CHF 10,000/month licensing & consulting deal; expanded client base across DACH/EMEA; co-founded and scaled Traders AID adopted by 100+ analytics and listed on Bloomberg App Store; demonstrated enterprise account management and C-level relationship skills.
International Sales Manager at Adam Audio GmbH
March 1, 2023 - October 3, 2025
Designed and executed international GTM strategy with €6.5M budget responsibility; opened 14 new markets across APAC & EMEA; managed 28 international key accounts and expanded enterprise distribution network.
Sales Manager & Co-founder at BevLink GmbH
November 1, 2017 - October 3, 2025
Built a profitable B2B FMCG distribution startup; achieved break-even profitability within 6 months; implemented CRM and digital transformation toolkit; developed contracts, corporate identity, and marketing assets to enable scalable customer acquisition and growth.
Sales Representative at Calidris 28 EU S.à r.l.
June 1, 2013 - October 3, 2025
Supported rollout of 6 sales subsidiaries across the EU; managed 8 European key accounts; delivered multi-product strategies and strengthened stakeholder engagement.

Education

Apprenticeship in Marketing Communications (IHK) at Berlin
January 1, 2005 - January 1, 2008
High School Diploma (Abitur) at Berlin
January 1, 2002 - January 1, 2005
Apprenticeship in Marketing Communications (IHK) at IHK Berlin, Berlin, Germany
January 1, 2005 - January 1, 2008
High School Diploma (Abitur) at Berlin, Germany
January 1, 2002 - January 1, 2005
Apprenticeship in Marketing Communications (IHK) at Berlin
January 1, 2005 - January 1, 2008
Higher School Diploma (Abitur) at Berlin
January 1, 2002 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other