Hi, I'm Rose , a performance-driven Digital Marketing Manager with over seven years of experience managing high-volume paid search and social campaigns across Insurance, Luxury Travel, and Retail. I have a proven track record of turning digital spend into measurable P&L growth and excel in building efficient, automated, and transparent in-house processes. I’m hands‑on across strategy and execution from structuring full‑funnel campaigns to optimising landing pages, tracking, and conversion flows. I’ve worked closely with technical teams to implement GCLID tracking, connecting digital clicks to back‑end sales and shifting optimisation from volume to lead quality. At World Travel Holdings, I managed the full customer journey, using Paid Media to capture demand and partnering with CRM teams to convert leads into high‑value bookings. I’m also experienced in Shopify and WordPress, ensuring campaigns are supported by fast, conversion‑ready landing experiences. My work includes data‑led optimisation, technical campaign refinement, and UX improvements including a 14% uplift in conversion rate through targeted landing page testing. An expert in the Google Ads ecosystem and GA4, with a focus on connecting digital activity to the bottom line through better attribution. I enjoy aligning technical teams and marketing goals, taking full ownership of strategy, and driving growth .…Hi, I'm Rose , a performance-driven Digital Marketing Manager with over seven years of experience managing high-volume paid search and social campaigns across Insurance, Luxury Travel, and Retail. I have a proven track record of turning digital spend into measurable P&L growth and excel in building efficient, automated, and transparent in-house processes. I’m hands‑on across strategy and execution from structuring full‑funnel campaigns to optimising landing pages, tracking, and conversion flows. I’ve worked closely with technical teams to implement GCLID tracking, connecting digital clicks to back‑end sales and shifting optimisation from volume to lead quality. At World Travel Holdings, I managed the full customer journey, using Paid Media to capture demand and partnering with CRM teams to convert leads into high‑value bookings. I’m also experienced in Shopify and WordPress, ensuring campaigns are supported by fast, conversion‑ready landing experiences. My work includes data‑led optimisation, technical campaign refinement, and UX improvements including a 14% uplift in conversion rate through targeted landing page testing. An expert in the Google Ads ecosystem and GA4, with a focus on connecting digital activity to the bottom line through better attribution. I enjoy aligning technical teams and marketing goals, taking full ownership of strategy, and driving growth .WWWW…