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I find overlooked perspectives and craft sharp, human-centric strategy around them. 5 years of experience in Brand Strategy and Brand Management @ Electronic Arts Inc, across 4 global IP's and 2 new market entrants. -Strong Brand Strategy skills (Competitive analyses, brand positioning, messaging architecture) -Strong project management skills -Strong Presentation skills -Ability to succinctly distill and present actionable insights -Efficient Presenter…I find overlooked perspectives and craft sharp, human-centric strategy around them. 5 years of experience in Brand Strategy and Brand Management @ Electronic Arts Inc, across 4 global IP's and 2 new market entrants. -Strong Brand Strategy skills (Competitive analyses, brand positioning, messaging architecture) -Strong project management skills -Strong Presentation skills -Ability to succinctly distill and present actionable insights -Efficient Presenter

Ritual Khanna

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I find overlooked perspectives and craft sharp, human-centric strategy around them. 5 years of experience in Brand Strategy and Brand Management @ Electronic Arts Inc, across 4 global IP's and 2 new market entrants. -Strong Brand Strategy skills (Competitive analyses, brand positioning, messaging architecture) -Strong project management skills -Strong Presentation skills -Ability to succinctly distill and present actionable insights -Efficient Presenter…I find overlooked perspectives and craft sharp, human-centric strategy around them. 5 years of experience in Brand Strategy and Brand Management @ Electronic Arts Inc, across 4 global IP's and 2 new market entrants. -Strong Brand Strategy skills (Competitive analyses, brand positioning, messaging architecture) -Strong project management skills -Strong Presentation skills -Ability to succinctly distill and present actionable insights -Efficient Presenter

Available to hire

Vancouver, Canada

I find overlooked perspectives and craft sharp, human-centric strategy around them.

5 years of experience in Brand Strategy and Brand Management @ Electronic Arts Inc, across 4 global IP’s and 2 new market entrants.

-Strong Brand Strategy skills (Competitive analyses, brand positioning, messaging architecture)
-Strong project management skills
-Strong Presentation skills
-Ability to succinctly distill and present actionable insights
-Efficient Presenter

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

Hindi

Intermediate

Work Experience

Brand Manager – Apex Legends at Electronic Arts

May 1, 2025 - December 1, 2025

Crafted messaging architectures rooted in player benefit, fantasy, and feature positioning; briefed and collaborated with integrated marketing partners on an omnichannel GTM strategy including relaunching Creator Hub, Creator interview series, seasonal trailers, and a global player sweepstakes within a three-month period; championed brand and theme consistency, directing naming and assets across in-game events, character skins, and merchandise collections; established lead partnership with Product Development, Product Management, and back-end Design teams to optimize information-sharing processes, accuracy, and timelines.

Associate Brand Manager – Apex Legends at Electronic Arts

May 1, 2023 - May 1, 2025

Led end-to-end seasonal brand strategy, unifying diverse feature launches into a cohesive, insight-driven creative wrapper; spearheaded Gen Z marketing strategy with an actionable insights report influencing the first-ever live-action ad; created the 'Culturegraph' competitive analysis; owned recurring in-game activations with Sony and Xbox by planning content calendars and collaborating cross-functionally to launch 14 activations annually.

Brand Strategist – EA Games Portfolio at Electronic Arts

January 1, 2021 - May 1, 2023

Developed a bespoke benchmarking framework for Racing IP, redefining competitive analysis around player motivations, visual identity, and user-generated content to shape brand strategy; supported campaign planning for Dead Space, Dragon Age, and Immortals of Aveum with clear brand narratives and GTM strategies; created briefs for creative partners and led workshops to secure quick alignment on bold strategic pitches.

Strategy Management Associate – EA Sports at Electronic Arts

January 1, 2020 - December 1, 2020

Analyzed the competitive landscape to benchmark EA SPORTS franchises; co-created a framework to quantify Total Addressable Market and Total Addressable Revenue across different sports, identifying potential profits upwards of USD 150 million.