Available to hire
I am a multidisciplinary Experience Designer and Leader with over 18 years of expertise spanning UX, web, brand, and graphic design. My practice goes beyond aesthetics; I utilize my Cognitive Precision Design methodology to transform complex user psychology and business challenges into highly functional digital interfaces, engaging videography, and clear infographic designs. I prioritize functional tools over rigid rules and validate my outputs against core behavioral metrics like Error Rate and Time on Task to ensure usability and business impact.
Whether I am architecting an atomic design system for an enterprise platform or developing digital illustrations and presentations that win client trust, I deliver cohesive, visually stunning experiences that drive real user success.
Language
English
Fluent
Japanese
Beginner
Work Experience
Design and Marketing Strategy Lead, Global GenAI Center of Excellence for Custom Applications at DXC Technology Philippines
December 2, 2024 - August 31, 2025Leads our UX team and provides direction on our Gen AI platform experience design.
Leads and provides direction on our marketing strategy for Gen AI CoE. Creation of content on brand that includes, internal and external marketing presentations, internal Gen AI training materials, videos, documentations, newsletter and the Gen AI CoE site.
Experience Design and Immersive Solutions Leader at DXC Technology Philippines
April 1, 2022 - August 31, 2025As an Experience Design and Immersive Solutions Leader, I directed the end-to-end delivery of XR and design solutions by managing a cross-functional team of over 30 IT specialists through the full software development lifecycle. I successfully established delivery standards and developed strategic technology roadmaps to optimize internal efficiencies and accelerate time-to-market. Additionally, I oversaw global service delivery and project governance across diverse industries to ensure consistently high-quality outputs. By acting as a strategic partner to clients and effectively balancing resource allocation with project risks, I drove operational excellence and secured long-term business growth.
Head of Experience Design for DXC Digital Transformation Center Philippines at DXC Technology Philippines
October 17, 2019 - April 1, 2022As the Head of Experience Design for the DXC Digital Transformation Center Philippines, I spearheaded the growth, mentorship, and scaling of a high-performance Design & Research Center of Excellence. I actively drove departmental culture and brand identity by fostering collaboration and aligning design strategies with emerging market trends to maintain a competitive product ecosystem. Acting as a key Experience Design Evangelist, I effectively bridged the gap between executive leadership, product management, and engineering teams. Overall, I cultivated new business opportunities and managed high-stakes stakeholders by proving the measurable ROI of human-centered design.
Program Lead for UX, Rapid Prototyping & Immersive Technologies (CBA Account) at DXC Technology Australia
October 17, 2016 - October 17, 2019As the Program Lead for UX, Rapid Prototyping, and Immersive Technologies on the CBA account, I orchestrated end-to-end service delivery by aligning high-tech XR and AI solutions with human-centric service blueprints. Acting as a Strategic Design Consultant, I implemented structured frameworks to help diverse business units mature their innovation pipelines into sustainable, repeatable activities. Furthermore, I partnered with the Emerging Technology team to facilitate multidisciplinary workshops focused on mapping complex service ecosystems and customer journeys. Ultimately, this collaborative approach successfully bridged internal operational workflows with external user experiences to ensure seamless, omni-channel delivery.
Co-Founder/Videographer/Lead Editor at Haraya Studios
April 1, 2012 - April 1, 2022Project management for customer handling and video production. Cinematographer and lead editor.
Senior UX Designer at Hewlett Packard Enterprise Philippines
February 16, 2010 - October 17, 2016As a Senior UX Designer, I collaborated with product managers, engineers, and subject matter experts to effectively gather and evaluate user requirements. I was responsible for establishing overarching design guidelines and creating digital content tailored for both web and mobile applications. Furthermore, I conceptualized user workflows and developed interactive wireframe prototypes to clearly visualize the user journey. To ensure a high-quality user experience, I also conducted rigorous usability testing on these functional prototypes to validate their designs.
3D Designer / Developer at Lucid Multimedia Tech . Inc. Philippines
January 5, 2007 - August 31, 2009As a 3D Designer and Developer, I created and managed 3D computer graphics and virtual environments tailored to specific program specifications. Beyond the creative aspects of the role, I actively managed technology incidents to ensure smooth system operations. My technical expertise was further demonstrated through hands-on troubleshooting, rigorous testing, and debugging of software errors. Ultimately, I provided comprehensive issue remediation to maintain the performance and reliability of the 3D systems.
Education
B.S. Geodetic Engineering at University of the Philippines, Diliman
June 15, 1998 - April 23, 20063D Animation Workshop at New York Film Academy
October 2, 2006 - October 27, 2006Qualifications
UX Management: Being a UX Leader
January 1, 2022 - December 31, 2022Nielsen Norman Group - UX Management Certification
Design AI Experiences
January 1, 2025 - December 31, 2025Nielsen Norman Group - AI Certification
AI for Design Workflows
January 1, 2025 - December 31, 2025Nielsen Norman Group - AI Certification
Advance Design Thinking
January 1, 2021 - December 31, 2021IDEO U - Design Thinking Certification
Foundations in Design Thinking
January 1, 2021 - December 31, 2021IDEO U - Design Thinking Certification
DXC Tech Honors Awards 2022
April 1, 2022 - August 31, 2025Master Tech Honors celebrate technologists who embody DXC Values and consistently lead, learn, aspire and contribute at levels greater than performance baselines in next-generation disciplines.
DXC Sinagtala - Dakila Awardee
April 1, 2021 - April 1, 2022Prestigious site-level award for exemplary performance in achieving significant business results and demonstrating the highest level of exellence in execution.
CBA ES Indigenous Program Team CEO Award
July 1, 2017 - July 1, 2018For demonstrating, outstanding commitment to their visions and values, making an important contribution to the wellbeing of people, businesses and communties.
Industry Experience
Computers & Electronics, Media & Entertainment, Retail, Financial Services, Manufacturing, Gaming, Healthcare, Life Sciences, Consumer Goods
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