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Hi, I’m Roberto Natale. I’m a 360° B2B Digital Marketing Manager with over a decade of experience building and running integrated digital programs across paid and organic channels. I’ve led campaigns across Social, SEO, SEM, PPC, Programmatic ads, ABM, inbound marketing, CRM, CDP, automation, content, CMS and mobile for global brands, using platforms like Meta, LinkedIn, X, GA4, GSC, AdWords, SEMrush, Mailchimp, Salesforce, WordPress, Sitecore, Hootsuite, Buffer, Sprout, and the Adobe Creative Suite. I speak Spanish, English and Italian and love turning complex buying journeys into measurable, ROI-focused initiatives that empower sales teams and drive pipeline. From Waitrose to Mastercard and Aggreko, I have built and executed integrated marketing plans that align with regional realities and rigorous compliance, delivering sustainable growth. I thrive on data, experimentation and close cross-functional collaboration to prioritise high-impact channels, optimise user experiences, and deliver results you can track in the funnel and in revenue.…Hi, I’m Roberto Natale. I’m a 360° B2B Digital Marketing Manager with over a decade of experience building and running integrated digital programs across paid and organic channels. I’ve led campaigns across Social, SEO, SEM, PPC, Programmatic ads, ABM, inbound marketing, CRM, CDP, automation, content, CMS and mobile for global brands, using platforms like Meta, LinkedIn, X, GA4, GSC, AdWords, SEMrush, Mailchimp, Salesforce, WordPress, Sitecore, Hootsuite, Buffer, Sprout, and the Adobe Creative Suite. I speak Spanish, English and Italian and love turning complex buying journeys into measurable, ROI-focused initiatives that empower sales teams and drive pipeline. From Waitrose to Mastercard and Aggreko, I have built and executed integrated marketing plans that align with regional realities and rigorous compliance, delivering sustainable growth. I thrive on data, experimentation and close cross-functional collaboration to prioritise high-impact channels, optimise user experiences, and deliver results you can track in the funnel and in revenue.

Roberto Natale

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Roberto Natale. I’m a 360° B2B Digital Marketing Manager with over a decade of experience building and running integrated digital programs across paid and organic channels. I’ve led campaigns across Social, SEO, SEM, PPC, Programmatic ads, ABM, inbound marketing, CRM, CDP, automation, content, CMS and mobile for global brands, using platforms like Meta, LinkedIn, X, GA4, GSC, AdWords, SEMrush, Mailchimp, Salesforce, WordPress, Sitecore, Hootsuite, Buffer, Sprout, and the Adobe Creative Suite. I speak Spanish, English and Italian and love turning complex buying journeys into measurable, ROI-focused initiatives that empower sales teams and drive pipeline. From Waitrose to Mastercard and Aggreko, I have built and executed integrated marketing plans that align with regional realities and rigorous compliance, delivering sustainable growth. I thrive on data, experimentation and close cross-functional collaboration to prioritise high-impact channels, optimise user experiences, and deliver results you can track in the funnel and in revenue.…Hi, I’m Roberto Natale. I’m a 360° B2B Digital Marketing Manager with over a decade of experience building and running integrated digital programs across paid and organic channels. I’ve led campaigns across Social, SEO, SEM, PPC, Programmatic ads, ABM, inbound marketing, CRM, CDP, automation, content, CMS and mobile for global brands, using platforms like Meta, LinkedIn, X, GA4, GSC, AdWords, SEMrush, Mailchimp, Salesforce, WordPress, Sitecore, Hootsuite, Buffer, Sprout, and the Adobe Creative Suite. I speak Spanish, English and Italian and love turning complex buying journeys into measurable, ROI-focused initiatives that empower sales teams and drive pipeline. From Waitrose to Mastercard and Aggreko, I have built and executed integrated marketing plans that align with regional realities and rigorous compliance, delivering sustainable growth. I thrive on data, experimentation and close cross-functional collaboration to prioritise high-impact channels, optimise user experiences, and deliver results you can track in the funnel and in revenue.

Available to hire

Hi, I’m Roberto Natale. I’m a 360° B2B Digital Marketing Manager with over a decade of experience building and running integrated digital programs across paid and organic channels. I’ve led campaigns across Social, SEO, SEM, PPC, Programmatic ads, ABM, inbound marketing, CRM, CDP, automation, content, CMS and mobile for global brands, using platforms like Meta, LinkedIn, X, GA4, GSC, AdWords, SEMrush, Mailchimp, Salesforce, WordPress, Sitecore, Hootsuite, Buffer, Sprout, and the Adobe Creative Suite. I speak Spanish, English and Italian and love turning complex buying journeys into measurable, ROI-focused initiatives that empower sales teams and drive pipeline.

From Waitrose to Mastercard and Aggreko, I have built and executed integrated marketing plans that align with regional realities and rigorous compliance, delivering sustainable growth. I thrive on data, experimentation and close cross-functional collaboration to prioritise high-impact channels, optimise user experiences, and deliver results you can track in the funnel and in revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

Digital Marketing Manager at Loma Systems UK

April 1, 2025 - November 18, 2025

Led global digital strategy to generate qualified leads and support sales enablement in complex buying cycles typical of industrial and manufacturing sectors. Developed integrated demand generation campaigns across SEO, SEM, email, and LinkedIn to reach engineers, procurement teams, and technical buyers. Monitored and reported on campaign performance using Google Analytics, Saleslogix, and Looker Studio to inform strategy and sales alignment. Managed global digital budgets, prioritising channels and content formats with the highest ROI and influence on pipeline generation. Drove international website strategy, including multi-language SEO and UX improvements tailored to regional buyer behaviours and compliance (CE, ISO).

Senior Digital Marketing Specialist at Aggreko UK

January 1, 2025 - January 1, 2025

Created and implemented digital marketing strategies across Power Solutions markets; planned and delivered a campaign calendar for each region to drive high-quality organic and paid traffic and lead generation. Optimised and organised regional sites’ content and landing pages in line with SEO best practices. Managed and briefed external agencies to ensure campaigns delivered on time, within budget and on brand. Continuously improved marketing efforts, running A/B tests to optimise the performance of organic and paid content and CRM.

Senior Digital Growth Marketing Specialist at SAS Software UK

November 1, 2020 - November 1, 2020

Responsible for driving, planning and executing the UKI go-to-market digital plan for growth across paid search, paid social, display, programmatic advertising and SEO. Used data to evaluate the end-to-end customer experience across multiple channels and touchpoints to optimise inbound channels. Drove B2B inbound lead gen and integrated outbound nurtures ensuring an omnichannel user experience. Owned EMEA Content Syndication planning and execution; used analytical tools (GA, GSC, Trends, SEMrush, Screaming Frog) to improve KPI performance and content ranking.

Global Digital Marketing Manager (contract) at QuestBack Ltd.

November 1, 2019 - November 1, 2019

Led global digital marketing across channels to drive growth, implemented ABM strategies with Demandbase, deployed pipeline acceleration and nurture programs, and managed web content to support demand generation goals. Orchestrated implementation of supporting technology platforms and resources and mentored regional marketers on PPC, SEO and social campaigns.

Digital Marketing Manager (contract) at SD Worx UK

August 1, 2019 - August 1, 2019

Responsible for the entire digital marketing mix for UKI, managing PPC, SEO, Social and website; grew the audience and engagement; planned social strategies to enhance prospect journeys and used insights to improve ROI; led web architectural roadmap and coordinated external agencies for ROI-driven campaigns; worked with sales to ensure Salesforce lead updates.

Digital Marketing Consultant – Specialising in Social & Content Strategy at Freelance (Ven2ven, VG Media, MiGelatina.com)

May 1, 2018 - May 1, 2018

Developed new brand websites and multi-channel social and content plans for UK/Europe; grew organic communities and engaged with customers; reported on campaign performance, trends and ROI; managed social budgets and monitored competitors to shape strategy.

Marketing & Advertising Project Manager at Waitrose

November 1, 2017 - November 1, 2017

Supported the Marketing Manager in planning and delivering national brand, tactical and category campaigns across ATL & BTL channels, including TV, radio, outdoor, press and all paid digital technologies. Ensured cross-channel integration of messages and managed a multimillion advertising budget and forecasting.

Creative Director

May 1, 2005 - May 1, 2005

Led the regional creative strategy for Venezuela, Colombia, Ecuador, Peru & Bolivia; accounts managed included SC Johnson, Kraft Foods, MasterCard, General Electric, Epson, and others.

Copywriter

February 1, 2000 - February 1, 2000

Wrote copy for major brands including Heinz, United Airlines, Wendy's, Pirelli, Xerox, KFC, Gillette, and more; contributed to concept development and messaging across campaigns.

Copywriter

July 1, 1995 - July 1, 1995

Early career role creating copy for a range of brands and supporting creative development across advertising materials.