Brand & Awareness Strategy: Developed comprehensive content and digital marketing campaigns across social media and YouTube to maximize brand awareness.

Digital Marketing Specialist at E-SOMA.GR

November 1, 2021 - February 1, 2022

E-commerce optimization: Managed digital marketing operations, focusing on driving sales through an optimized e-commerce user journey. PPC and Meta ads.

Performance Marketing Manager at MAGIQ DOORZ (Advertising Agency)

February 20, 2022 - July 20, 2024

Managed a diversified acquisition campaigns for a diverse range of premium brands, including Yamaha Motors, La Farge, Agrino, across Social, SEM, and Display; handling monthly spends of €30,000+ for awareness and traffic objectives.

Performance Marketing Manager at Ergasia Ekpedeftiki A.E.

July 20, 2024 - December 20, 2025

Directed the implementation of GA4, led lead generation and ROI; built continuous keyword research and A/B testing to refine creative performance and targeting; analyzed campaign data for actionable insights for long-term funnel optimization.

Performance Marketing Manager at Ergasia Ekpeditiki A.E.

July 20, 2024 - December 20, 2025

Managed PPC campaigns on Google Ads and Meta with a focus on Lead Generation and ROI. Directed the implementation of GA4, leading to a measurable reduction in CPA through improved conversion attribution. Conducted continuous keyword research and A/B testing to refine creative performance and targeting. Analyzed campaign data to provide actionable insights for long-term funnel optimization.

Performance Marketing Manager at MAGIQ DOORS (Advertising Agency)

February 20, 2022 - July 20, 2024

Managed acquisition campaigns for a diverse range of premium brands, including Yamaha Motors, La Farge, Agrino, across Social, SEM, and Display, handling monthly spends of €30,000+ for awareness and traffic objectives.

Social Media Manager at ACTASA (Spin-Off Aristotle University of Thessaloniki)

March 20, 2021 - October 20, 2021

Brand & Awareness Strategy: Developed comprehensive content and digital marketing campaigns across social media and YouTube to maximize brand awareness. Performance Content Creation: Produced high-impact video assets (Vimeo, Lumen5, InVideo) and banner ads for major media placements (e.g., Protothema) to drive traffic. Managed and updated content within WordPress (Elementor), Wix, and WooCommerce environments.