A digital pen and ink illustration with water colour. The illustration shows two koi fish of opposing colours swimming around each other to create a yin yan. illustrator designer graphicdesigner
- Illustrator
Richerd Reynolds
- Waterloo, Canada
- 14 projects
I am a seasoned graphic designer, photographer, and illustrator with a diverse and robust portfolio. I bring extensive expertise in Adobe Creative Suite.
About
I am a seasoned graphic designer, photographer, and illustrator with a diverse and robust portfolio. I bring extensive expertise in Adobe Creative Suite. My work spans a wide range of industries—including fashion, industrial/manufacturing, corporate, and municipal/government sectors. Having worked in both agency environments and as an independent creative professional, I’ve developed a deep understanding of how to deliver impactful, visually compelling solutions that meet each client’s unique needs. I look forward to putting my skills and experience to work for you.
- Joined October 2025
Skills· 14
Languages
- EnglishFluent
- EnglishFluent
Industry experience
- Government
- Energy & Utilities
- Healthcare
- Professional Services
- Telecommunications
- Media & Entertainment
- Other
- Consumer Goods
Projects · 14
Branding for an online retailer of art and related products. logo graphicdesigner branding
- Graphic Designer
- Logo Designer
This business designs and makes Chainmail jewelry. They required images of their products. For this I scouted for talent (models, hair and makeup) and executed the photoshoot. photo
- Photographer
- Photoshop Editor
The client needed a design for the packaging for their new product promotion. Given the box specifications from the printer that they had selected, I laid out the design for all faces of the packaging. Then created a mock up of the product and photographed it for use in various marketing collateral. graphicdesigner photo
- Graphic Designer
- Photographer
The first in a three-part series of full-page advertisements showcasing Revlon Professional’s Style Masters styling range. The design centers on a striking hero image from the brand’s annual hair styling competition, while the ads secondary focus highlights the product line. The result is a refined, editorial composition that positions Style Masters at the intersection of creativity and professional performance. graphicdesigner
- Graphic Designer
Aromatic Health — Labour Kit Quarter-page ad designed for Aromatic Health to promote their all-natural aromatherapy Labour Kit. The layout highlights essential oil products created to support childbirth, using a warm, maternal hero image to anchor the Mom and Baby product line. Minimal, intentional copy paired with clean product imagery ensures clarity, trust, and visual impact. graphicdesigner logo photo designer
- Graphic Designer
- Photographer
- Photoshop Editor
Revlon Professional — Revlonissimo A double-page magazine advertisement to be distributed to several magazines. Designed to introduce the new larger size of Revlonissimo hair colour without any price changes. A stripped-back, graphic-led layout creates bold visual impact while allowing the product and brand to take center stage, resulting in a confident, minimalist execution with a strong page presence. graphicdesigner designer
- Graphic Designer
- Photoshop Editor
This sales and presentation folder was developed as part of a broader marketing overhaul, designed to function both as a high-impact service brochure and a practical tool for client engagement. Thoughtfully structured with integrated pockets, it accommodates supporting collateral and official documents—making it a flexibile marketing tool. The look of the design uses an image of a gear being processed, creating an abstract look of a very industrial process. This gives the design more visual impact and artistic flare. The project also included a photoshoot (to visually showcase their custom gearing services), the design of business cards, envelopes, letterhead, and brochures. The result is a cohesive and consistent visual brand identity across all of their presentation materials. photo graphicdesigner designer
- Graphic Designer
- Photoshop Editor
Revlon Professional required a one-page sell sheet to showcase their powdered bleach product, Blonde Up. The objective was to create a visually striking layout that complemented the supplied model photograph while drawing clear attention to both the hair colour and the product itself. The final design balances sophistication and clarity, using strong visual hierarchy to ensure the product’s benefits are immediately communicated and the brand presence is elevated. graphicdesign graphicdesigner designer branding photo logo
- Graphic Designer
- Photoshop Editor
Revlon Professional was introducing its latest line of colours in their hair colour product Nutri Color Creme. The theme of the colours was Ice cream shoppe. With that in mind I designed this sell sheet in the style of classic 1960's ice cream shoppe. graphicdesigner designer
- Graphic Designer
This company manufactures warehouse racking systems and needed to place a series of advertisements in an industry related magazine. I was brought in to create a series of ads with a consistent look to promote brand recognition. The ads were designed to efficiently convey a quick message with more in depth information at the ready in a smaller space (1/8 of a page). I also went on location to photograph the images used in the advertisements. graphicdesigner photo designer
- Graphic Designer
- Photographer
- Photoshop Editor
Wild Britain is an organization for the preservation of British endemic wild fauna. This logo incorporated a gestural image of a barn owl with san-serif text for impact and ease of readability. graphicdesigner logo illustrator
- Logo Designer
Work experience· 4 roles
Professional Photographer · Richerd Reynolds PhotographyJan 2010 – Present · 16 yrs 11 mos
Provides professional photography services including portraits, events, and commercial assignments. Leads shoots, coordinates with clients, and handles post-processing and delivery. Collaborates with designers to capture images that meet branding and marketing goals.
Freelance Graphic Designer · RR Graphic Design and Creative ServicesJan 2003 – Present · 23 yrs 11 mos
Freelance graphic design and creative services for public and private sector clients. Responsibilities include concept development, branding, layout, illustration, and pre-press production. Manages client relationships, project timelines, and print production.
Art Director · Beyond Words Communication and DesignNov 1997 – Apr 2003 · 5 yrs 6 mos
Led visual communication projects, oversaw design teams, and ensured branding consistency across campaigns. Coordinated creative concepts, presented proofs, and liaised with printers and partners.
Graphic Designer · Groupe Schneider ElectricMar 1996 – May 1997 · 1 yr 3 mos
Education
Illustration · Sheridan College1991 – 1995
Minors in Graphic Design and Photography
Certifications and awards
Conflict Management Certificate2030 – 2025
Leadership Evolution Certificate2003 – 2004
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