Available to hire
I am a creative leader and designer with over a decade of experience shaping brand identities and design systems across home, fashion, fitness, pet, and lifestyle brands. I specialize in branding, digital, print, web, and environmental graphics, translating complex briefs into cohesive, on-brand creative assets.
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Experience Level
Expert
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Language
English
Fluent
Work Experience
Creative Supervisor at Classic Home
May 1, 2022 - October 1, 2025Led brand identity redesign and the development of cohesive systems including logos, typography, color palette, graphic elements, and style guidelines. Directed the rebranding and visuals for showroom signage, product tags, business cards, letterhead, presentation templates, email signatures, and name tags. Managed multi-channel print and digital collateral for branding, sales, events, and campaigns (catalogs, look books, brochures, ads, product pages, signage, decals, POPs, tags, and presentations). Negotiated with publications and print vendors, achieving over $6,000 in cost savings. Mentored designers and coordinated with cross-functional teams to ensure on-time, on-budget delivery.
Founder / Creative Director at Saints + Superheroes
January 1, 2019 - July 1, 2022Founded a luxury pet brand from concept to ecommerce (Squarespace). Designed logo and brand identity, ensuring consistency across branding and marketing assets. Led campaigns, product launches, and promotions from concept through asset production and marketing across email, web, social, and print collateral. Created branding and marketing content (photography, video, web, email, social, print), sourced vendors/materials/packaging, and produced handcrafted products (e.g., Swarovski crystal collars). Collaborated with Brand Ambassadors on key art direction and marketing efforts.
Senior Graphic Designer / Creative Producer at Mad Dogg Athletics
March 1, 2015 - October 1, 2018Directed high-level photoshoots, developing mood boards, shot lists, and call sheets; managed budgets up to $40,000 and talent rosters of 40+. Created assets for branding, education, sales, events, and marketing across six brands. Managed multiple projects from concept to final execution, including creative direction, production, post-production, photo editing, and image prep for print and digital. Mentored junior designers, collaborated with brand ambassadors, contractors, and vendors, and oversaw press-ready files and pre-press checks.
Graphic Designer / Photographer at Sienna Rose
March 1, 2014 - February 1, 2015Developed visual identities for three brands, directed and photographed in-house apparel shoots, and managed post-production. Designed original textile artwork and oversaw in-house print production of large-scale sublimation prints used in apparel samples.
Education
Bachelor of Fine Arts at Otis College of Art + Design
August 28, 2010 - May 31, 2013Associate of Arts at Fashion Institute of Design + Merchandising (FIDM)
October 1, 2001 - May 31, 2003Qualifications
Bachelor of Fine Arts
August 28, 2010 - May 31, 2013Associate of Arts
October 1, 2001 - May 31, 2003Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services
Experience Level
Expert
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