I am a versatile digital marketing and eCommerce leader with over 10 years of experience developing paid search programs, utilizing SEO and analytics expertise, and optimizing marketing channel performance to drive B2B and B2C revenue growth. I excel at collaborating cross-functionally with internal and external stakeholders, rallying multidisciplinary teams, and creating compelling value propositions that engage audiences and build brand awareness. I'm also an effective operations and project manager who is skilled at streamlining processes, managing diverse resources, and delivering multimillion-dollar initiatives on time and on budget. My passion lies in combining data-driven marketing strategies with cutting-edge technology to achieve measurable business results.…

Richard Sean McGown

PRO

I am a versatile digital marketing and eCommerce leader with over 10 years of experience developing paid search programs, utilizing SEO and analytics expertise, and optimizing marketing channel performance to drive B2B and B2C revenue growth. I excel at collaborating cross-functionally with internal and external stakeholders, rallying multidisciplinary teams, and creating compelling value propositions that engage audiences and build brand awareness. I'm also an effective operations and project manager who is skilled at streamlining processes, managing diverse resources, and delivering multimillion-dollar initiatives on time and on budget. My passion lies in combining data-driven marketing strategies with cutting-edge technology to achieve measurable business results.…

Available to hire

I am a versatile digital marketing and eCommerce leader with over 10 years of experience developing paid search programs, utilizing SEO and analytics expertise, and optimizing marketing channel performance to drive B2B and B2C revenue growth. I excel at collaborating cross-functionally with internal and external stakeholders, rallying multidisciplinary teams, and creating compelling value propositions that engage audiences and build brand awareness.

I’m also an effective operations and project manager who is skilled at streamlining processes, managing diverse resources, and delivering multimillion-dollar initiatives on time and on budget. My passion lies in combining data-driven marketing strategies with cutting-edge technology to achieve measurable business results.

See more

Work Experience

Senior SEM Digital Marketing Specialist at Fusable
July 31, 2025 - August 7, 2025
Built and optimized Google Search and Performance Max campaigns for multiple clients with budgets exceeding $200K annually. Audited and optimized branded sites for search engine performance. Designed and implemented SEO strategies for the corporate website fusable.com.
Search Performance Manager at Digimatiq
September 30, 2024 - August 7, 2025
Executed SEO and content creation for over 40 client WordPress sites. Managed PPC accounts for the agency's largest client, improving impression volume by 77% and CTR by 29% over 4 years. Enhanced lead quality while minimizing budget increases amidst rising CPC. Oversaw site health and security for 50+ sites. Developed AI automations for content scaling and lead scoring. Created complex HubSpot automations including drip campaigns and social media scheduling.
Site Search Analyst at TIAA
December 31, 2019 - August 7, 2025
Led optimization best practices for a large-scale initiative to improve customer experience, site engagement, and relevancy. Collaborated with internal and third-party SEO teams to enhance site content and identify user behavior patterns. Employed Agile/Scrum methods and tools such as Lucidworks Fusion, Solr, Adobe Omniture, Google Analytics, and MySQL for analytics. Coordinated with distributed teams across Americas and Asia.
Magento Business Practitioner at Robert Half (Boy Scouts of America)
January 1, 2019 - August 7, 2025
Served as Magento subject matter expert and eCommerce developer to improve B2B & B2C site search, data feeds, and ERP integrations under tight deadlines. Modified third-party and core extensions. Liaised between product teams and vendors ensuring site stability and data quality. Managed XML data feeds, MySQL DBA tasks, and troubleshooting during credit card authorization and ERP integrations.
Director of Marketing and eCommerce at Computer Telephony Distributing
December 31, 2018 - August 7, 2025
Directed sales and marketing for network and telecom solutions distributor across online and traditional channels. Managed Magento eCommerce site operations including site search (Elasticsearch, Solr), product data curation, SEO, and marketplace presence on Amazon exceeding revenue targets. Developed content marketing roadmaps, copywriting, and asset creation. Established lead generation, AdWords, and Facebook advertising efforts.
Digital and eCommerce Marketing Manager at JPPA, Inc.
December 31, 2014 - August 7, 2025
Directed online and print marketing for horticulture and landscape design company with four brands. Led a team of up to 12 to improve profitability and brand awareness. Optimized PPC campaigns, UX, and video productions under budget constraints. Migrated multiple brands to updated platforms enhancing content marketing and social media engagement. Managed DDoS response and email service rollout with vendor coordination.

Education

Bachelor of Arts in Administration at University of Missouri
January 11, 2030 - August 7, 2025

Qualifications

HubSpot Inbound Certification
January 11, 2030 - August 7, 2025
Google Ads Search Professional Certification
January 11, 2030 - August 7, 2025

Industry Experience

Retail, Telecommunications, Professional Services, Software & Internet, Wholesale & Distribution
    paper Full-funnel Hubspot Lead Nurturing Workflow

    Increased sales qualified leads by 43% by building a comprehensive email workflow in Hubspot.
    • Improved copy in emails and landing pages dropped unqualified leads
    • Advanced logic in workflows cleanly separated business units for better sales follow up
    • Content was synced with website posts to augment impact of messaging

    paper Human first, AI-assisted Content Management

    Increased Content Creation Product revenue by 80% over 4 years. By using marketing automation workflows, was able to both decrease costs and attract new clients by offering:
    • 90% lower time to publish
    • Direct publishing to clients’ sites
    • Better topical authority

    Paired with GA4, we were easily able to lean into content that performed better and leverage that content for additional marketing efforts on email and social channels.