I'm a results-driven media planner and content producer with 13+ years planning and executing cross-platform campaigns. I specialize in aligning creative workflows, coordinating stakeholders, and keeping complex campaigns on track—from TV and radio to digital and podcasting. In addition to my client work, I co-host and produce a long-running podcast, handling everything from strategy to delivery. I'm passionate about storytelling at the intersection of execution and experience. I thrive turning data into narrative that informs creative decisions, and I love building scalable processes that help teams move faster while maintaining quality. I'm looking to grow into product or content-focused roles where storytelling and execution meet.…

ROBERT FURNISH

PRO

I'm a results-driven media planner and content producer with 13+ years planning and executing cross-platform campaigns. I specialize in aligning creative workflows, coordinating stakeholders, and keeping complex campaigns on track—from TV and radio to digital and podcasting. In addition to my client work, I co-host and produce a long-running podcast, handling everything from strategy to delivery. I'm passionate about storytelling at the intersection of execution and experience. I thrive turning data into narrative that informs creative decisions, and I love building scalable processes that help teams move faster while maintaining quality. I'm looking to grow into product or content-focused roles where storytelling and execution meet.…

Available to hire

I’m a results-driven media planner and content producer with 13+ years planning and executing cross-platform campaigns. I specialize in aligning creative workflows, coordinating stakeholders, and keeping complex campaigns on track—from TV and radio to digital and podcasting. In addition to my client work, I co-host and produce a long-running podcast, handling everything from strategy to delivery.

I’m passionate about storytelling at the intersection of execution and experience. I thrive turning data into narrative that informs creative decisions, and I love building scalable processes that help teams move faster while maintaining quality. I’m looking to grow into product or content-focused roles where storytelling and execution meet.

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Work Experience

Co-Host and Producer at Talkin' Buds Podcast
December 31, 2017 - Present
Lead end-to-end production of a weekly Toronto Maple Leafs podcast across YouTube, Spotify, and Apple Podcasts. Write and structure show scripts, develop creative angles, and manage episode rollout based on trending storylines. Plan and produce video content for social media using CapCut and Canva, tailoring visuals and copy for platform-specific engagement. Run Facebook and Instagram ad campaigns to grow audience and test top-of-funnel hooks, headlines, and visuals. Analyze audience engagement data to guide creative decisions and improve retention and discoverability. Maintain brand consistency across content channels and coordinate with my co-host on weekly publishing timelines; build and nurture a dedicated fan community to expand reach.
On-Air Asset Allocation Specialist at Rogers Sports & Media
September 1, 2015 - October 14, 2025
Managed scheduling of promos and commercial assets on broadcast platforms. Worked with traffic and sales ops to align scheduling with campaign needs. Built foundational skills in media operations and scheduling systems.
Planning Specialist at Rogers Sports & Media
November 1, 2019 - October 14, 2025
Supported campaign setup and scheduling across broadcast platforms. Coordinated between sales, traffic, and creative to keep projects on track. Helped streamline reporting and improve internal planning processes.
RSM Media Planner at Rogers Sports & Media
November 1, 2019 - Present
Plan and coordinate campaigns across TV, radio, and digital for brands like Sportsnet, Citytv+, and HGTV. Collaborate with internal creative teams and external agencies to ensure smooth, on-time execution. Translate strategic goals into timelines, schedules, and deliverables. Monitor pacing, troubleshoot issues, and support ongoing campaign success. Improve workflows to help teams work faster and more efficiently. Trusted as the main point of contact for campaign coordination and execution.
Co-Host and Producer at Talkin’ Buds Podcast
January 1, 2018 - Present
Lead end-to-end production of a weekly Toronto Maple Leafs podcast across YouTube, Spotify, and Apple Podcasts; write and structure show scripts, develop creative angles, and manage episode rollout; plan and produce video content for social media using CapCut and Canva; run Facebook and Instagram ad campaigns to grow audience and test hooks; analyze audience engagement data to guide creative decisions; maintain brand consistency and coordinate weekly publishing timelines; build and manage a dedicated community of fans to grow viewership.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Telecommunications, Professional Services
    paper Talkin' Buds Leafs Show - Instagram Profile

    https://www.instagram.com/talkinbudsleafs/?hl=en

    Ad Creative | Storytelling | Audience Growth

    I manage the Instagram presence for Talkin Buds Leafs Show, where I create and publish content that connects with fans through storytelling and visual design. I use Canva to design graphics and edit short-form videos that highlight big moments, player narratives, and episode clips. I write captions that match the tone of the brand and hook attention in the first line. I test different formats, from reels to carousel posts, and track engagement to see what performs best. This platform has grown to over 4,000 followers through a mix of creative experimentation and consistent execution.

    paper Talkin' Buds Leafs Show - TikTok

    https://www.tiktok.com/@talkinbudsleafs

    Short-Form Video Strategy | Hook Writing | Audience Growth

    I manage the TikTok channel for Talkin Buds Leafs Show where I produce fast-paced, engaging video content for hockey fans. I use CapCut to edit short clips from our podcast, add subtitles, select trending sounds, and craft strong opening hooks that keep viewers watching. Every post is optimized to match the tone of our brand while also tapping into trends and fan conversations. By tracking video performance and adjusting our creative approach, I’ve helped grow the channel to over 8,000 followers and consistently reach thousands of viewers per post.

    paper Talkin' Buds Leafs Show - YouTube channel

    https://www.youtube.com/@talkinbudsleafsshow

    🎙️ Talkin Buds Leafs Show

    Content Producer | Podcast Host | Video Editor

    I built the Talkin Buds Leafs Show from the ground up into a 300+ episode Toronto Maple Leafs podcast with over 8,000 followers across TikTok and Instagram. I handle every part of the creative process, including scripting, recording, editing, and publishing. I also design visuals, manage YouTube and podcast uploads, and run Meta ads to grow reach and engagement. This channel is a clear example of how I execute full-cycle content production that builds audience and delivers results.