I am a confident communicator, both in writing and verbally, and I excel at building strong relationships with stakeholders. I thrive under pressure with multiple deadlines, staying focused and delivering results. I’m a proactive team player who also works well independently, with a strong sense of initiative and reliability. I love learning, upskilling, and using a broad toolkit—Adobe Creative Cloud, Canva, Google Analytics, Google Ads, Semrush, MailChimp, WordPress, WooCommerce, Meta Analytics, Meta Ads, HubSpot, and Monday.com—to plan, execute, and analyze marketing campaigns. I enjoy analyzing data to inform decisions and have a keen eye for marketing trends and new ideas. Outside work, I’m an active person who enjoys riding, mountain biking, snowboarding, and supporting my kids in motorsports and sports.

Rebecca Wylie

I am a confident communicator, both in writing and verbally, and I excel at building strong relationships with stakeholders. I thrive under pressure with multiple deadlines, staying focused and delivering results. I’m a proactive team player who also works well independently, with a strong sense of initiative and reliability. I love learning, upskilling, and using a broad toolkit—Adobe Creative Cloud, Canva, Google Analytics, Google Ads, Semrush, MailChimp, WordPress, WooCommerce, Meta Analytics, Meta Ads, HubSpot, and Monday.com—to plan, execute, and analyze marketing campaigns. I enjoy analyzing data to inform decisions and have a keen eye for marketing trends and new ideas. Outside work, I’m an active person who enjoys riding, mountain biking, snowboarding, and supporting my kids in motorsports and sports.

Available to hire

I am a confident communicator, both in writing and verbally, and I excel at building strong relationships with stakeholders. I thrive under pressure with multiple deadlines, staying focused and delivering results. I’m a proactive team player who also works well independently, with a strong sense of initiative and reliability. I love learning, upskilling, and using a broad toolkit—Adobe Creative Cloud, Canva, Google Analytics, Google Ads, Semrush, MailChimp, WordPress, WooCommerce, Meta Analytics, Meta Ads, HubSpot, and Monday.com—to plan, execute, and analyze marketing campaigns. I enjoy analyzing data to inform decisions and have a keen eye for marketing trends and new ideas. Outside work, I’m an active person who enjoys riding, mountain biking, snowboarding, and supporting my kids in motorsports and sports.

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Language

English
Fluent

Work Experience

Marketing Membership Coordinator at Waikato Chamber of Commerce
September 1, 2025 - Present
Develop marketing plans, strategies and content plans; create content; analyse data to support marketing decisions; utilise Google Analytics, Google Ads, Meta Ads, Meta Analytics, MailChimp, and Canva to support decisions, planning and design; AI brainstorming and keyword research; update content on Rocketspark with SEO and AEO optimization; communicate with members via email and phone; manage MailChimp EDMs and advertisement bookings; manage ChamberMaster website banner bookings, creation, publishing and reporting.
Marketing Co ordinator at Cemac Hamilton
April 25, 2025 - September 1, 2025
Develop marketing plans, strategies and content plans; content creation; analyse data and inform decisions; AI brainstorming, SEO content and keyword research; manage social media; create content for social media and website; update WordPress site and plan new website build; update Meta and Google Ads; SEO keyword research; competitor and target audience analysis.
Marketing Manager at NZ National Fieldays
December 1, 2013 - August 1, 2015
Develop and manage marketing plans and budgets for NZ National Fieldays and Equidays; coordinate advertising and promotions; brief designers and sign off on creative; work with an advertising agency for TV and radio; manage event marketing from design to installation; ensure communications to exhibitors and public align with brand guidelines; develop surveys for exhibitors and visitors and recruit survey teams; manage website updates for fieldays.co.nz, equidays.co.nz, mysterycreek.co.nz.
Marketing Executive at Veterinary Enterprises
April 1, 2012 - December 1, 2013
Develop and manage marketing plans for companion animal, sheep, beef, and dairy sectors; graphic design of communications (InDesign); copywriting for ads, press releases, websites, EDMs and DMs; update company website and Facebook; ensure marketing plans and budgets are adhered to.
Advertising Coordinator at Bunnings
October 1, 2010 - April 1, 2012
Produce national advertising mailers, TV and radio commercials; manage catalog proofing and sign-off; coordinate shoots and styling; oversee photography for catalog/media; ensure timelines and stakeholder communication.
Contract Marketing Position at Crowne Plaza Christchurch
February 1, 2010 - October 1, 2010
Design marketing collateral for hotel and restaurants; update hotel website; write and send EDMs.
Events & Trade Marketing Manager at Repco
March 1, 2008 - March 1, 2009
National trade marketing; produce monthly catalogues/flyers; manage trade promotions; plan and execute nationwide events.
Advertising Executive at Punch Advertising
October 1, 2007 - March 1, 2008
Manage and support client advertising accounts.
Advertising & PR Executive at Suzuki NZ
April 1, 2006 - September 1, 2007
Coordinate national automobile advertising campaigns and promotions; plan and manage events; administer vehicle websites; implement PR strategies.
Marketing Co-ordinator at Cemac Hamilton
April 25, 2025 - September 30, 2025
Develops marketing plans, strategies, and content plans; creates content; uses Google Analytics, Google Ads, Meta Ads, Meta Analytics, Semrush, Monday.com, Klaviyo, MailChimp, Canva, Microsoft Suite and Adobe Creative Suite to support marketing decisions, strategy, workflow and content creation; analyzes data; uses AI for brainstorming, SEO content, meta descriptions, and keyword research; manages social media pages; creates content for social media and website; designs point-of-sale material; updates WordPress website optimizing for SEO; planning a new website build; conducts competitor and target audience analysis.

Education

Diploma in Digital Marketing (Applied) at NZIE
January 1, 2023 - January 1, 2025
Bachelor of Business Studies – Honours in Marketing at Massey University
January 1, 2005 - December 31, 2005
Bachelor of Business Studies – Major in Marketing at Massey University
January 1, 2000 - December 31, 2004
Feilding Agricultural High School at Feilding Agricultural High School
January 1, 1995 - December 31, 1999
Diploma in Digital Marketing (Applied) at NZIE
January 1, 2023 - January 1, 2025
Bachelor of Business Studies – Honours in Marketing at Massey University
January 1, 2005 - January 1, 2005
Bachelor of Business Studies – Major in Marketing at Massey University
January 1, 2000 - January 1, 2004
Feilding Agricultural High School at Feilding Agricultural High School
January 1, 1995 - January 1, 1999

Qualifications

Diploma in Digital Marketing (Applied)
January 1, 2023 - January 1, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Education, Healthcare