Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Growth-focused Marketing Strategist with 10+ years of experience driving customer acquisition, lead generation, and revenue expansion across MENA markets and diverse industries. I specialize in digital marketing strategy, performance marketing, GTM execution, and B2B outreach. I build and optimize high-performing campaigns across SEO, paid media, social media, and content marketing—delivering measurable ROI, improved engagement, and stronger conversion results. I also lead analytics and continuous optimization using data-driven insights, CRM, and customer journey improvements.…Growth-focused Marketing Strategist with 10+ years of experience driving customer acquisition, lead generation, and revenue expansion across MENA markets and diverse industries. I specialize in digital marketing strategy, performance marketing, GTM execution, and B2B outreach. I build and optimize high-performing campaigns across SEO, paid media, social media, and content marketing—delivering measurable ROI, improved engagement, and stronger conversion results. I also lead analytics and continuous optimization using data-driven insights, CRM, and customer journey improvements.

Rabab Fawzy Eldahshan

Digital Marketer, Marketing Strategist, Marketing Analyst, +5





Growth-focused Marketing Strategist with 10+ years of experience driving customer acquisition, lead generation, and revenue expansion across MENA markets and diverse industries. I specialize in digital marketing strategy, performance marketing, GTM execution, and B2B outreach. I build and optimize high-performing campaigns across SEO, paid media, social media, and content marketing—delivering measurable ROI, improved engagement, and stronger conversion results. I also lead analytics and continuous optimization using data-driven insights, CRM, and customer journey improvements.…Growth-focused Marketing Strategist with 10+ years of experience driving customer acquisition, lead generation, and revenue expansion across MENA markets and diverse industries. I specialize in digital marketing strategy, performance marketing, GTM execution, and B2B outreach. I build and optimize high-performing campaigns across SEO, paid media, social media, and content marketing—delivering measurable ROI, improved engagement, and stronger conversion results. I also lead analytics and continuous optimization using data-driven insights, CRM, and customer journey improvements.

Available to hire

Growth-focused Marketing Strategist with 10+ years of experience driving customer acquisition, lead generation, and revenue expansion across MENA markets and diverse industries. I specialize in digital marketing strategy, performance marketing, GTM execution, and B2B outreach.

I build and optimize high-performing campaigns across SEO, paid media, social media, and content marketing—delivering measurable ROI, improved engagement, and stronger conversion results. I also lead analytics and continuous optimization using data-driven insights, CRM, and customer journey improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Freelance Digital Marketing Consultant

February 1, 2021 - Present

Developed and executed integrated marketing and growth strategies for multiple brands across different industries. Managed Meta Ads and Google Ads for lead generation, conversion optimization, and ROAS improvement. Conducted market research, competitor analysis, SWOT analysis, and optimized customer journeys. Increased client engagement and online visibility through data-driven content and social media strategies, and provided analytics-based reporting and recommendations to improve campaign performance and ROI.

Freelance Digital Marketing Strategist at Freelancer

February 1, 2021 - Present

Develop customized digital marketing strategies for various clients based on thorough market research, competitor analysis, SWOT analysis, PEST, and industry trends. Implement and manage comprehensive social media strategies to grow brand awareness and engagement on platforms like Facebook, Instagram, and LinkedIn. Manage all aspects of digital marketing including SEO, PPC, email campaigns, and social media. Assist in the development, execution, and measurement of marketing activation plans. Collaborate with marketing teams to brainstorm ideas and develop campaigns aligning with overall marketing strategies. Monitor and optimize online advertising campaigns (Google, Facebook) to ensure high ROI and increase conversions. Analyze marketing metrics and KPIs, providing detailed reports to clients with recommendations for ongoing optimization. Oversee branding, advertising, promotional campaigns and follow through with customers to ensure satisfaction. Prepare and present marketing activity

Founder & Owner at Fancy Cupcakes

April 1, 2014 - Present

Founded and scaled an online dessert brand using digital marketing and customer acquisition strategies. Increased annual revenue by 30% through SEO, promotional campaigns, and social media marketing. Managed branding, marketing, sales, customer experience, and business operations to support sustainable growth.

Marketing & Sales Executive at PLATUEA

March 1, 2005 - June 1, 2008

Executed marketing and sales initiatives to increase product awareness and generate new business opportunities. Supported customer acquisition and relationship building through direct outreach and promotional campaigns.

Marketing & Sales Manager at IMS Group

April 1, 2002 - January 1, 2005

Led B2B outreach, cold calling, and client acquisition activities, consistently exceeding sales targets and receiving top performer recognition. Managed the full sales cycle from prospecting and client meetings to negotiations and deal closure. Trained junior team members on client communication, cold outreach, and sales techniques, and maintained strong relationships to support long-term growth and retention.

Public Relations Manager at Glass Company

February 1, 2000 - January 1, 2002

Managed PR campaigns, media relations, and promotional events to strengthen company reputation and increase audience engagement.