Available to hire
Hi, I’m Rabab Othman, also known as Bouba—a multicultural designer and creative director raised in Germany and based between Germany and Egypt. I blend Western structure with Arab storytelling to bring brands to life with clarity and depth, drawing on 14 years of experience across the MENA region. I’ve led branding, packaging, and art direction projects for multinational and local accounts, crafting holistic design systems that speak to both head and heart.
My strength is uncovering a brand’s essence and translating it into strategic, soulful design. I’m passionate about creating work that connects visually and emotionally, and I thrive when guiding multidisciplinary teams to deliver cohesive brand storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Arabic
Fluent
French
Intermediate
Work Experience
Design Director at Blue Advertising
December 31, 2022 - October 18, 2025Oversaw creative strategy, branding, and design implementation for top accounts. Streamlined workflows and elevated visual quality through hands-on leadership and mentoring.
Associate Creative Director at Seven Brands
December 31, 2021 - October 18, 2025Led creative concepts and design execution across regional markets. Translated insights into integrated campaigns with strong visual narratives and coordinated cross-country teams.
Associate Design Director at VML
December 31, 2020 - October 18, 2025Directed design teams across brand projects; aligned creative vision with business strategy and client objectives; delivered strong conceptual work within demanding timelines.
Creative Director at Rich Kids
December 31, 2025 - October 18, 2025Led creative direction and brand design across real estate and lifestyle projects; developed integrated visual systems, campaign concepts, and naming strategies; inspired multidisciplinary design teams to deliver cohesive brand storytelling.
Creative Director at MERF Advertising
December 31, 2024 - October 18, 2025Directed end-to-end brand development; created full identity systems, campaign design, and visual communication for key clients; strengthened creative processes and team collaboration across disciplines.
Art Consultant at UNDP
December 31, 2023 - October 18, 2025Mainstreaming biodiversity in Egypt's tourism; developed awareness campaigns for environmental and tourism initiatives focusing on sustainability and biodiversity communication strategies within Egypt's tourism sector.
Associate Creative Director at Leo Burnett (Egypt)
December 31, 2018 - October 18, 2025Oversaw integrated campaigns across ATL, digital, and production phases; mentored art teams and ensured creative excellence across deliverables; contributed to winning pitches and new business.
Senior Art Director at Leo Burnett
December 31, 2018 - October 18, 2025Led art direction and design execution for major regional brands; built and mentored design teams for sustained creative growth.
Art Director at Leo Burnett
December 31, 2015 - October 18, 2025Created campaign visuals and design concepts for key accounts; collaborated with strategy and copy teams to deliver cohesive creative platforms.
Graphic Designer at Leo Burnett
December 31, 2013 - October 18, 2025Produced visual design and branding materials for multinational campaigns across MENA.
Designer at Soma Art School
December 31, 2019 - October 18, 2025Developed concepts and designs for exhibition posters and brochures.
Teaching Assistant at German University in Cairo
December 31, 2011 - October 18, 2025Assisted professors; organized materials for three classes (Branding and Typography); guided students and graded projects.
Arts & Craft Teacher at Art Cafe
July 1, 2008 - June 1, 2011Taught children to develop art skills, build self-esteem, and explore multiple perspectives.
Design Director at Blue Advertising
December 31, 2022 - October 19, 2025Oversaw creative strategy, branding, and design implementation for top accounts. Streamlined workflows and elevated visual quality through hands-on leadership and mentoring.
Associate Creative Director at Seven Brands
December 31, 2021 - October 19, 2025Led creative concepts and design execution across regional markets. Translated insights into integrated campaigns with strong visual narratives. Coordinated cross-country teams.
Associate Design Director at VML
December 31, 2020 - October 19, 2025Directed design teams across brand projects. Aligned creative vision with business strategy and client objectives. Delivered strong conceptual work within demanding timelines.
Creative Director at Rich Kids
December 31, 2025 - October 19, 2025Led creative direction and brand design across real estate and lifestyle projects. Developed integrated visual systems, campaign concepts, and naming strategies. Inspired multidisciplinary design teams to deliver cohesive brand storytelling.
Creative Director at MERF Advertising
December 31, 2024 - October 19, 2025Directed end-to-end brand development. Created full identity systems, campaign design, and visual communication for key clients. Strengthened creative processes and team collaboration across disciplines.
Art Consultant at UNDP
December 31, 2023 - October 19, 2025Mainstreaming biodiversity in Egypt’s tourism. Developed awareness campaigns for environmental and tourism initiatives. Focused on sustainability and biodiversity communication strategies within Egypt’s tourism sector.
Associate Creative Director at Leo Burnett
December 31, 2018 - October 19, 2025Oversaw integrated campaigns across ATL, digital, and production phases. Mentored art teams and ensured creative excellence across deliverables. Contributed to multiple winning pitches.
Senior Art Director at Leo Burnett
December 31, 2018 - October 19, 2025Led art direction and design execution for major regional brands. Built and mentored design teams for sustained creative growth.
Art Director at Leo Burnett
December 31, 2015 - October 19, 2025Created campaign visuals and design concepts for key accounts. Collaborated with strategy and copy to deliver cohesive creative platforms.
Graphic Designer at Leo Burnett
December 31, 2013 - October 19, 2025Produced visual design and branding materials for multinational campaigns across the MENA region.
Teaching Assistant at German University in Cairo (GUC)
December 31, 2011 - October 19, 2025Assisted professors in Branding and Typography courses; organized material for classes; guided student projects.
Arts & Craft Teacher at Art Cafe
December 31, 2011 - October 19, 2025Taught children a variety of art skills, encouraging creative exploration and self-esteem.
Designer at SOMA Art School
December 31, 2019 - October 19, 2025Developed concepts and designs for exhibition posters and brochures.
Education
Bachelor of Science in Applied Sciences & Arts, Major Graphic Design at The German University in Cairo (GUC)
January 11, 2030 - October 18, 2025Abitur at DSB (Deutsche Schule Der Borromäerinnen Kairo)
January 11, 2030 - October 18, 2025School Exchange Program at Goethe-Gymnasium Hamburg
September 1, 2003 - September 30, 2003Bachelor of Science in Applied Sciences & Arts, Major Graphic Design at The German University in Cairo (GUC)
January 11, 2030 - October 19, 2025German Abitur at DSB (Deutsche Schule Der Borromäerinnen Kairo)
January 11, 2030 - October 19, 2025High School at Goethe-Gymnasium Hamburg
January 11, 2030 - October 19, 2025Qualifications
Bachelor of Science in Applied Sciences & Arts, Major Graphic Design
September 1, 2006 - January 1, 2011Abitur
September 1, 2003 - June 1, 2005Goethe Exchange Program (Germany - Romania - Ethiopia)
January 1, 2003 - January 1, 2003Poster Workshop with Bernard Stein
January 11, 2030 - October 19, 2025Moving Poster Workshop with Weltformat & Turbo Typography
January 11, 2030 - October 19, 2025Workshop with Dalton Maag
January 11, 2030 - October 19, 2025Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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