I’m a digital marketing and technical SEO professional who’s managed multi-channel acquisition campaigns across paid search, paid social, shopping, display, and organic efforts. I work hands-on with analytics and reporting, using data from Google Analytics and ad platforms to drive improvements in CPA/CPL, lead generation, and conversion performance. I also bring strong technical and CRM/ads integration experience, including linking Google Ads with Salesforce and building reliable reporting workflows for stakeholders. From managing ad budgets and ad account structure to supporting website content updates and performance analysis, I focus on scalable execution and measurable growth—building campaigns and systems that keep performing as requirements evolve.…

Rabahkhan

I’m a digital marketing and technical SEO professional who’s managed multi-channel acquisition campaigns across paid search, paid social, shopping, display, and organic efforts. I work hands-on with analytics and reporting, using data from Google Analytics and ad platforms to drive improvements in CPA/CPL, lead generation, and conversion performance. I also bring strong technical and CRM/ads integration experience, including linking Google Ads with Salesforce and building reliable reporting workflows for stakeholders. From managing ad budgets and ad account structure to supporting website content updates and performance analysis, I focus on scalable execution and measurable growth—building campaigns and systems that keep performing as requirements evolve.…

Available to hire

I’m a digital marketing and technical SEO professional who’s managed multi-channel acquisition campaigns across paid search, paid social, shopping, display, and organic efforts. I work hands-on with analytics and reporting, using data from Google Analytics and ad platforms to drive improvements in CPA/CPL, lead generation, and conversion performance.

I also bring strong technical and CRM/ads integration experience, including linking Google Ads with Salesforce and building reliable reporting workflows for stakeholders. From managing ad budgets and ad account structure to supporting website content updates and performance analysis, I focus on scalable execution and measurable growth—building campaigns and systems that keep performing as requirements evolve.

See more

Language

English
Fluent
Urdu
Fluent
Hindi
Intermediate

Work Experience

Digital Marketing Specialist at FCS Computers
May 1, 2019 - May 1, 2020
Managed digital customer acquisition campaigns, financial tracking, and P&L reporting. Supported lead generation and reduced cost-per-lead for inbound B2B. Oversaw Google Ads campaigns (Search, Shopping, Display) to maximize transactions and conversion volume, and structured Facebook/Instagram ads using custom audiences, lookalike modeling, A/B testing, and dynamic retargeting. Produced regular performance analysis using Google Analytics and Facebook Ads reports, and provided weekly/monthly reporting in Excel/PowerPoint for senior stakeholders. Designed multi-channel e-commerce acquisition frameworks including paid advertising, content marketing, email automation, and live events.
Design and Deployment (Digital Marketing Specialist) at FCS Computers Systems
May 1, 2019 - May 31, 2020
Designed custom operational procedures and task management workflows, achieving a 300% profit ratio post-setup. Managed multi-channel e-commerce acquisition frameworks covering paid advertising, content marketing, email automation, and live events. Managed high-budget Google Ads campaigns (Search, Shopping, Display) to optimize online transactions and conversion volumes. Produced regular performance analysis using Google Analytics and ad platform reports to support ongoing improvements.
Digital Marketing Manager at KHAN ITA FLOWERS & GIFTS (Carnations.my)
November 1, 2015 - March 1, 2019
Managed and optimized high-budget Google Ads campaigns to drive online transactions and conversion volumes. Structured and updated social advertising accounts using custom audiences, lookalike modeling, A/B testing, and dynamic retargeting. Maintained website content via Magento and WordPress tasks, produced performance analysis using analytics and ad reports, and supported lead tracking. Supported technical SEO roadmaps for corporate websites and delivered regular performance reporting for stakeholders.
Digital Marketing Manager at KHANITA FLOWERS & GIFTS (carnations.my)
November 1, 2015 - March 31, 2019
Managed and allocated the annual digital marketing budget (USD 55,000), optimizing paid search, paid social, and SEO initiatives. Scaled paid search and social campaigns for B2B inbound lead generation, consistently reducing cost-per-lead (CPL). Oversaw Google Ads campaigns across Search, Shopping, and Display to maximize transactions and conversion volumes. Structured Facebook/Instagram advertising using custom audiences, lookalike modeling, A/B testing, and dynamic retargeting. Produced weekly and monthly performance analysis using Google Analytics and Facebook Ads reports, delivering data-driven recommendations via Excel/PowerPoint to senior stakeholders.
Android Technical Support Specialist at Sellbytel Group (On-site: Google KL Office)
September 1, 2014 - October 1, 2015
Provided on-site technical support for Android enterprise-related needs. Handled technical diagnostics and device optimization across local and regional client accounts. Used CRM tools to track orders, manage warranties and exchanges, and compile quarterly reports on recurring technical issues. Advised clients on app purchasing, international payment systems, and Android performance optimization.
Google Android Technical Support Specialist at SellbyTel Group (On-site: Google KL Office)
September 1, 2014 - October 31, 2015
Provided on-site technical support for Android enterprise initiatives at Google. Handled technical diagnostics and device optimization for individual and corporate clients across local and regional accounts. Used CRM (Salesforce) to track orders, manage warranties and exchanges, and compile quarterly reports on recurring technical issues.

Education

CGPA 3.24 at Infrastructure University College
January 1, 2006 - January 1, 2009
GCE A-Level at Defence Authority School, Karachi
January 1, 2003 - January 1, 2005
GCE O-Level at Defence Authority School, Karachi
January 1, 2000 - January 1, 2003

Qualifications

Google Analytics Certified
March 1, 2019 - October 5, 2026
Google Ads Certified
March 1, 2019 - October 5, 2026
Google Ads Skills Shop
March 1, 2019 - October 5, 2026

Industry Experience

Software & Internet, Computers & Electronics, Professional Services, Retail, Media & Entertainment