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I’m a driven Social Media Specialist with 4+ years of experience managing global accounts for an industry-leading brand. I excel in end-to-end video production, brand storytelling, and community engagement, turning business goals into high-performing content that resonates with audiences across Instagram, TikTok, and YouTube.…

Rachael Fenton

Social Media Manager, Content Creator, Copywriter, +2

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I’m a driven Social Media Specialist with 4+ years of experience managing global accounts for an industry-leading brand. I excel in end-to-end video production, brand storytelling, and community engagement, turning business goals into high-performing content that resonates with audiences across Instagram, TikTok, and YouTube.…

Available to hire

I’m a driven Social Media Specialist with 4+ years of experience managing global accounts for an industry-leading brand. I excel in end-to-end video production, brand storytelling, and community engagement, turning business goals into high-performing content that resonates with audiences across Instagram, TikTok, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media Specialist at Roland Corporation

July 1, 2024 - Present

Strategically manage global social channels, overseeing a community of 750k+ followers across Instagram and TikTok; increased followers by 20%. Developed and optimized content increasing post shares by 173% and reach by 56%; initiated a YouTube Shorts strategy generating 5M+ views (+431%), establishing YouTube as a channel for global reach. Collaborated with product and creative teams to deliver content aligned with business goals and share actionable audience insights.

Organic Social Marketing at Roland Corporation Australia

February 1, 2022 - July 1, 2024

Oversaw APAC content strategy and calendars; increased regional follower growth by 90% through localized copy and visual style. Curated content boosting page reach by 70% and sustaining a 14% increase in average post engagement. Collaborated with local teams to adapt global brand assets into culturally relevant posts, videos, and stories.

Marketing and Graphic Design Specialist at Arise Hotels (now Cllix)

February 1, 2021 - January 31, 2022

Created digital and print assets ensuring visual consistency across marketing touchpoints. Led the visual rollout of a full company rebrand, developing comprehensive brand guidelines and a new visual identity. Worked with multiple departments to deliver tailored design and marketing solutions.

Sales Consultant at Optus (Telco)

December 1, 2015 - January 31, 2021

Consistently met sales goals by developing strong customer relationships and providing effective problem-solving in a fast-paced retail environment.

Intern at Clemenger BBDO

June 1, 2018 - July 31, 2018

Supported creative teams in campaign brainstorming and asset production; assisted in the development of client presentations, gaining exposure to global brand communication and advertising strategy.