Available to hire
I’m Rachel, an organised, approachable, and creative social media specialist based in Gloucester. I’ve built a strong track record in social media and content strategy, content creation, and graphic design for both B2C and B2B audiences. My focus has been on driving follower growth, engagement, and website clicks across TikTok and Instagram, translating trends into educational content for Gen Z while ensuring alignment with brand guidelines and campaign activity.
I thrive in collaborative environments, communicate clearly, and manage multiple projects with tight deadlines. I’m excited to bring my energy to a new challenge and I’m available to start immediately.
Skills
Language
English
Fluent
Work Experience
Marketing Executive at The Student Room Group
February 1, 2024 - PresentManaged The Student Room's social media accounts with a TikTok-first strategy, focusing on TikTok and Instagram. Built a social media strategy around the student calendar to drive follower and engagement growth and clicks to the site. Planned and managed a content calendar, scheduled posts, and reported monthly performance. Created dynamic written, graphic, and video content, monitored mentions and hashtags, responded to comments, and interacted with student videos to boost visibility. Built and managed a content creator programme with up to 10 student creators, handling recruitment, workload, scheduling, and rewards. Coordinated with creators, managed paid boosts, and explored new channels (e.g., Instagram Broadcast Channels). Presented results to leadership and collaborated with other teams on campaigns.
Sales and Marketing Coordinator at LOCALiQ Motors
February 29, 2024 - October 1, 2025Supported both sales and marketing functions, ensuring communications were on-brand. Organized events including trade shows, designed promotional materials, and prepared social copy. Created webinar slide decks and pre-promotions, used Adobe Creative Suite to design assets for the website and SharePoint, and ensured timely sign-off. Planned an extensive quarterly social calendar for the Motors team, with increased promotion for larger projects, and wrote engaging blog content. Maintained brand-aligned content on WordPress and collaborated with the broader marketing team to ensure consistency across channels.
Maternity Leave at Endsleigh Insurance
July 1, 2023 - October 1, 2025Maternity leave period.
Social Media Intern at Endsleigh Insurance
August 31, 2022 - October 1, 2025Brand guardian responsible for pre-approved communications. Produced multiple content types across social channels and blogs, managed social media planning and content, supported digital tasks (including SEO-driven blog content), and coordinated with Creative and other teams to seed blog content via social. Gained experience presenting strategies to senior stakeholders and mentoring others.
Insurance Advisor at Endsleigh Insurance Services Limited
August 31, 2021 - October 1, 2025Insurance consultant for home, motor, and landlord policies, providing knowledgeable guidance and customer-focused service.
Visual Assistant at Debenhams
May 1, 2018 - October 1, 2025Supported visual merchandising and graphic design tasks; contributed to in-store campaigns and promotional materials.
Junior Graphic Designer at Werxco
December 31, 2016 - October 1, 2025Assisted with graphic design projects for education-focused campaigns, contributing to asset creation and layout design.
Marketing Executive at The Student Room Group
February 1, 2024 - PresentLead the social media function with a TikTok-first strategy, growing followers and engagement across TikTok and Instagram while aligning with education-focused Gen Z. Responsible for developing and executing a themes-based content calendar, scheduling posts, reporting performance, and managing a content creator programme with up to 10 student creators. Coordinated paid boosts, built creator relationships, monitored conversations, and presented results to the wider business.
Sales and Marketing Coordinator at LOCALiQ Motors
February 1, 2024 - October 1, 2025Supported sales and marketing functions with event logistics, promotional materials, and social media planning. Created webinar slide decks and pre-promotional copy; designed assets in Adobe Creative Suite; managed a quarterly social calendar for the Motors team; wrote engaging blog content; updated WordPress site and ensured brand alignment.
Maternity Leave at Endsleigh Insurance
July 1, 2023 - October 1, 2025Maternity leave period; no active work duties. Prior responsibilities included social media planning and content creation in line with brand guidelines.
Social Media Intern at Endsleigh Insurance
August 31, 2022 - October 1, 2025Brand guardian for Endsleigh’s communications, producing multiple content types from ideation to reporting. Managed social media, supported digital projects, and collaborated with other teams to seed blog content via social channels. Gained experience presenting strategies to senior stakeholders.
Insurance Advisor at Endsleigh Insurance Services Limited
August 31, 2021 - October 1, 2025Insurance advisor for home, motor and landlord policies. Responsible for copywriting, client communications, and delivering clear information; supported reporting and cross-functional collaboration.
Visual Assistant at Debenhams
May 31, 2018 - October 1, 2025Visual merchandising support, assisting with product presentation and design assets to support campaigns.
Junior Graphic Designer at Werxco
December 31, 2016 - October 1, 2025Assisted with design projects, contributing to graphic design outputs and supporting senior designers.
Education
Diploma of Higher Education in Education Design at Gloucestershire College
January 1, 2014 - January 1, 2016Certificate of Higher Education in Graphic Design at Gloucestershire College
January 1, 2012 - January 1, 2014Diploma of Higher Education in Design at Gloucestershire College
January 1, 2014 - January 1, 2016Certificate of Higher Education in Graphic Design at Gloucestershire College
January 1, 2012 - January 1, 2014Qualifications
Social Media Marketing Certification
September 1, 2021 - December 31, 2021Social Media Marketing (DMI)
September 1, 2021 - December 1, 2021Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Retail
Skills
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