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Hi, I'm Rachel, a passionate Creative & Marketing Professional dedicated to helping brands thrive by combining strategic marketing with stunning design and imagery. With years of experience leading creative projects and managing teams, I love crafting engaging content and building cohesive brand visions that truly resonate. I specialize in brand vision, comprehensive marketing strategies, and visual storytelling, always aiming to deliver exceptional results that drive customer engagement and business growth. I enjoy collaborating across functions to turn ideas into impactful campaigns and memorable brand experiences.…Hi, I'm Rachel, a passionate Creative & Marketing Professional dedicated to helping brands thrive by combining strategic marketing with stunning design and imagery. With years of experience leading creative projects and managing teams, I love crafting engaging content and building cohesive brand visions that truly resonate. I specialize in brand vision, comprehensive marketing strategies, and visual storytelling, always aiming to deliver exceptional results that drive customer engagement and business growth. I enjoy collaborating across functions to turn ideas into impactful campaigns and memorable brand experiences.

Rachel J Glaittli

Creative Director, Photographer, Graphic Designer, +2

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Hi, I'm Rachel, a passionate Creative & Marketing Professional dedicated to helping brands thrive by combining strategic marketing with stunning design and imagery. With years of experience leading creative projects and managing teams, I love crafting engaging content and building cohesive brand visions that truly resonate. I specialize in brand vision, comprehensive marketing strategies, and visual storytelling, always aiming to deliver exceptional results that drive customer engagement and business growth. I enjoy collaborating across functions to turn ideas into impactful campaigns and memorable brand experiences.…Hi, I'm Rachel, a passionate Creative & Marketing Professional dedicated to helping brands thrive by combining strategic marketing with stunning design and imagery. With years of experience leading creative projects and managing teams, I love crafting engaging content and building cohesive brand visions that truly resonate. I specialize in brand vision, comprehensive marketing strategies, and visual storytelling, always aiming to deliver exceptional results that drive customer engagement and business growth. I enjoy collaborating across functions to turn ideas into impactful campaigns and memorable brand experiences.

Available to hire

Hi, I’m Rachel, a passionate Creative & Marketing Professional dedicated to helping brands thrive by combining strategic marketing with stunning design and imagery. With years of experience leading creative projects and managing teams, I love crafting engaging content and building cohesive brand visions that truly resonate.

I specialize in brand vision, comprehensive marketing strategies, and visual storytelling, always aiming to deliver exceptional results that drive customer engagement and business growth. I enjoy collaborating across functions to turn ideas into impactful campaigns and memorable brand experiences.

Skills

Work Experience

Creative & Marketing Director at Brody Chemical

January 1, 2022 - Present

Spearheaded a full rebrand including new visual identity, packaging, and website to align with modern industrial clients and increase customer engagement. Led creative direction across digital, print, and product channels including catalog redesign, email marketing, and sales collateral. Directed cross-functional teams of designers, writers, and sales reps to execute campaigns for B2B and B2C channels. Drove creative strategy for a new e-commerce experience and implemented HubSpot to streamline lead generation and customer engagement. Built scalable content systems and established creative SOPs to support long-term growth.

Freelance Creative Director and Photographer at Rachel Johanna Creative

January 1, 2007 - Present

Developed targeted strategies for clients to optimize content distribution, enhance visibility, and drive significant increases in customer engagement. Generated over 8 million impressions on social media through innovative campaigns and strategic content placement. Designed and delivered high-quality creative assets including logos, websites, social media graphics, blog posts, and user-generated content tailored to client goals. Created and managed written content such as blog posts, product copy, and promotional materials supporting over $1 million in annual site revenue.

Senior Content Manager at Tibrio

December 31, 2025 - July 31, 2025

Led content strategy and execution for high-traffic lifestyle websites targeting millions of monthly users, increasing ad revenue by 40.07%. Managed a team of writers and freelancers, introduced AI-assisted workflows, and scalable templates to improve production and quality. Oversaw site redesigns and UX improvements to increase time on site and session depth, contributing to overall revenue growth. Developed engaging promotional campaigns, sweepstakes content, and evergreen blog strategies to drive organic traffic and audience retention.

Marketing Manager at LateniteSoft

December 31, 2021 - July 31, 2025

Crafted and implemented comprehensive social media and marketing strategies, driving increased engagement and brand visibility across key platforms. Designed and developed engaging in-app content including custom photo filters to enhance user experience and foster app interaction. Built the foundation of the company’s marketing function establishing scalable systems, workflows, and brand messaging from ground up. Led go-to-market strategy for new product launch collaborating with product, design, and engineering teams to align messaging and maximize reach. Conducted competitive research and audience analysis to inform positioning, value propositions, and content strategy.

Creative and Marketing Manager at Downeast

December 31, 2020 - July 31, 2025

Managed end-to-end creative and marketing projects ensuring alignment with brand objectives. Led and coordinated dynamic teams of freelancers and influencers fostering collaboration and quality work. Directed and produced professional photo and video shoots, delivering impactful visual content. Maintained and organized key resources including content libraries, web imagery, and team finances.

Lead Photographer at American Crafts

December 31, 2017 - July 31, 2025

Developed and standardized technical photography workflows for consistency, quality, and efficiency across all brand shoots. Built and maintained a digital asset management system streamlining internal processes and enhancing team productivity. Trained and mentored a team of photographers improving skill level and creative output. Partnered with sales team to exceed client expectations delivering custom visuals to enhance brand perception and drive conversions. Directed and executed product and lifestyle photography for 11 brands under the American Crafts umbrella maintaining unique visual identity and evolving aesthetic.