Developing and executing comprehensive, impact-driven SEO strategies for directorates and seasonal campaigns to drive organic traffic and revenue growth, increase search rankings and enhance overall online visibility. Conducting regular category-focused SEO audits and analyses to identify opportunities for optimisation across site structure, content and technical SEO elements. Preparing category optimisation documents with recommended metadata changes, banner copy, canonicals, redirects and internal linking, plus keyword tracking and product count considerations. Leading SEO for The Edit on long-form content and articles through in-depth topic research and recommendations. Briefing in high-quality copy improvements to align with EEAT guidelines, brand guidelines and target audience needs to boost user engagement and conversions. Coaching and supporting junior team members through 121s, task and project reviews and training. Collaborating with online trade and editorial teams to embed S

SEO Consultant at Hallam

January 1, 2021 - October 1, 2023

As the lead SEO contact on multiple client accounts, I delivered end-to-end SEO strategies that aligned with client objectives and maximised organic performance. Responsibilities included account management, objective setting, progress reporting, and identifying upsell opportunities. I conducted ongoing keyword research, discovery and expansion of opportunities, and implemented optimised content and technical SEO across blogs, landing pages and product pages. I performed in-depth technical SEO audits to fix crawlability, site speed, structured data and mobile usability issues. I developed content marketing and link-building strategies with the digital PR team to improve domain authority, and contributed to sales proposals and client pitches. I collaborated with paid media, UX, web development and creative teams to deliver integrated campaigns, and supported new business development and ongoing training for the team.

Senior Digital Marketing Consultant at Digital Ethos

March 1, 2020 - January 1, 2021

Main point of contact for 35 clients across diverse industries, providing strategic guidance and hands-on execution across SEO, content, UX, website design and development, social media, PPC and email marketing. Led onboarding, ongoing campaign setup, weekly management reports and monthly reviews. Executed crawl analysis, keyword research, content calendars, competitor analysis and backlink strategies; installed and used Google Analytics and Google Tag Manager for tracking. Implemented on-page SEO improvements, metadata optimisations, schema markup and deduplicated content; coordinated site design and development projects; managed social media campaigns, content calendars and reporting. Developed and delivered paid social and digital PR campaigns, webinars and email campaigns, driving lead generation and client satisfaction.

Internal Marketing Consultant at Digital Ethos

December 1, 2019 - March 1, 2020

Internal marketing lead for Digital Ethos: SEO, website, PPC, social media, email marketing and digital PR campaigns. Researched and implemented on-page, off-page and technical SEO strategies; planned UX changes; wrote SEO-driven content and landing pages; oversaw organic social media strategies, content calendars and engagement; created and managed paid social campaigns; built digital PR campaigns and email marketing; hosted webinars; supported recruitment and events; assisted with awards submissions and industry recognition; supported sales with proposals and projections; delivered weekly updates and monthly reviews.

Social Media and Digital PR Consultant at Digital Ethos

March 1, 2019 - December 1, 2019

End-to-end client campaign management: research, competitor analysis, planning, execution, monitoring, optimisation and reporting. Created organic social media strategies across Facebook, Twitter, LinkedIn, Instagram and YouTube; managed content calendars, targeting and hashtags; planned and executed paid social campaigns; built audiences; managed multiple ad accounts; delivered digital PR and reputation management campaigns; wrote and placed news articles; oversaw outreach; managed SEO and content marketing campaigns; produced SEO- and content-driven landing pages and whitepapers; oversaw email marketing; hosted webinars; supported client proposals and relationships; reported results weekly and monthly.

Global Inbound Marketing Executive at Jadu Ltd.

September 1, 2018 - March 1, 2019

Led inbound marketing activities, driving qualified traffic, engagement and conversions across campaigns; responsibility for content creation, SEO improvements, landing pages, and email marketing; collaborated with sales and product teams; tracked performance with analytics and Looker Studio; delivered multi-channel campaigns.

Digital Marketing Executive at Antalis Group

January 1, 2018 - August 1, 2018

Managed digital marketing activities across SEO, content, social media, email marketing, PPC; planned content calendars; contributed to campaigns and site improvements; measured performance.

Digital Marketing Assistant at TOPMAN, Arcadia Group

May 1, 2016 - December 1, 2017

Supported digital marketing across SEO, content writing, newsletters and social media; assisted with paid and organic campaigns; coordinated content calendars; supported events and webinars; contributed to awards and content creation.