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I'm a brand and visual designer with 10+ years of experience refining and executing logo concepts with precision. I specialize in taking a strong visual direction and elevating it - tightening proportions, perfecting typography, and ensuring the final mark works across every application. I've worked across industries desinging brands where the difference between a good logo and a great one comes down to restraint and craft. I work directly with coordinators and creative leads, communicate clearly, and always deliver on time. Looking forward to seeing the concept and potentially working with you!…I'm a brand and visual designer with 10+ years of experience refining and executing logo concepts with precision. I specialize in taking a strong visual direction and elevating it - tightening proportions, perfecting typography, and ensuring the final mark works across every application. I've worked across industries desinging brands where the difference between a good logo and a great one comes down to restraint and craft. I work directly with coordinators and creative leads, communicate clearly, and always deliver on time. Looking forward to seeing the concept and potentially working with you!

Rachel O’Brien

Creative Director, Brand Designer, Brand Strategist, +2

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I'm a brand and visual designer with 10+ years of experience refining and executing logo concepts with precision. I specialize in taking a strong visual direction and elevating it - tightening proportions, perfecting typography, and ensuring the final mark works across every application. I've worked across industries desinging brands where the difference between a good logo and a great one comes down to restraint and craft. I work directly with coordinators and creative leads, communicate clearly, and always deliver on time. Looking forward to seeing the concept and potentially working with you!…I'm a brand and visual designer with 10+ years of experience refining and executing logo concepts with precision. I specialize in taking a strong visual direction and elevating it - tightening proportions, perfecting typography, and ensuring the final mark works across every application. I've worked across industries desinging brands where the difference between a good logo and a great one comes down to restraint and craft. I work directly with coordinators and creative leads, communicate clearly, and always deliver on time. Looking forward to seeing the concept and potentially working with you!

Available to hire

I’m a brand and visual designer with 10+ years of experience refining and executing logo concepts with precision. I specialize in taking a strong visual direction and elevating it - tightening proportions, perfecting typography, and ensuring the final mark works across every application. I’ve worked across industries desinging brands where the difference between a good logo and a great one comes down to restraint and craft. I work directly with coordinators and creative leads, communicate clearly, and always deliver on time. Looking forward to seeing the concept and potentially working with you!

Skills

Branding

Brand Identity

Web Design

Experience Level

Branding

Expert

Brand Identity

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Founder at Bamato Brooklyn Studio

November 1, 2019 - Present

Lead brand and creative strategy for established and growth-stage businesses across hospitality, health care, logistics, and professional services. Develop brand positioning, messaging architecture, and website strategy rooted in audience and business insight. Lead creative direction for integrated brand and digital systems supporting conversion and growth. Present strategic recommendations and campaign concepts to founders and executive stakeholders. Selected Engagement: The Inn at Lewisburg – Led full brand repositioning and guest experience narrative development.

Director of Marketing + Design at Tech Startup

August 31, 2023 - March 31, 2025

Led brand evolution and strategic positioning during venture-backed growth phase. Developed executive storytelling frameworks and investor-facing materials supporting funding milestone. Directed website and messaging alignment across product and GTM. Partnered cross-functionally with product, engineering, and executive leadership.

Senior Product Designer, Interim Design Director & Brand Designer at Pearhead Inc

December 31, 2013 - December 31, 2018

Led brand identity systems and product design for baby pet and wedding products across major retailers such as Target, Marshalls, Petsmart, Buy Buy Baby, Bed Bath & Beyond and more.