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Hi! I’m a senior Search Strategist with an eye for detail, a love of research-driven insights, and experience creating bespoke SEO & strategies for clients using SEO, Content, and UX elements to drive my recommendations. I've worked across global markets, including the US, UK, Ireland, and EMEA, for clients ranging from household brands to tenacious start-ups looking to get a leg up in the digital landscape.…Hi! I’m a senior Search Strategist with an eye for detail, a love of research-driven insights, and experience creating bespoke SEO & strategies for clients using SEO, Content, and UX elements to drive my recommendations. I've worked across global markets, including the US, UK, Ireland, and EMEA, for clients ranging from household brands to tenacious start-ups looking to get a leg up in the digital landscape.

Rachel Stires

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Hi! I’m a senior Search Strategist with an eye for detail, a love of research-driven insights, and experience creating bespoke SEO & strategies for clients using SEO, Content, and UX elements to drive my recommendations. I've worked across global markets, including the US, UK, Ireland, and EMEA, for clients ranging from household brands to tenacious start-ups looking to get a leg up in the digital landscape.…Hi! I’m a senior Search Strategist with an eye for detail, a love of research-driven insights, and experience creating bespoke SEO & strategies for clients using SEO, Content, and UX elements to drive my recommendations. I've worked across global markets, including the US, UK, Ireland, and EMEA, for clients ranging from household brands to tenacious start-ups looking to get a leg up in the digital landscape.

Available to hire

Hi! I’m a senior Search Strategist with an eye for detail, a love of research-driven insights, and experience creating bespoke SEO & strategies for clients using SEO, Content, and UX elements to drive my recommendations.

I’ve worked across global markets, including the US, UK, Ireland, and EMEA, for clients ranging from household brands to tenacious start-ups looking to get a leg up in the digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Search Manager at WPP Media

February 1, 2025 - Present

Developed and executed AI search and SEO strategies aligned with client objectives; built strategic stakeholder relationships; delivered bespoke SEO & AI workshops; led onboarding and cross-functional collaboration across marketing, brand, and operations teams.

Senior Search Specialist at Granite Digital

March 1, 2023 - January 31, 2025

Managed enterprise-level SEO strategies for SaaS and e-commerce clients, over-saw comprehensive technical audits, content optimization, and link-building efforts while providing competitive analysis and market insights; onboarded and mentored new team members; created information architecture and UX wireframes; built cohesive SEO deliverables.

SEO Strategist at NP Digital

August 1, 2021 - January 31, 2023

Managed enterprise-level SEO strategies for SaaS and e-commerce space; developed SEO activity across SEO, content, and social media accounts; onboarded and mentored team members; planned marketing activities and rewrote content ahead of migrations; built information architecture, UX design, and wireframes; audited social media strategies and provided insights to improve organic performance.

SEO Account Manager at GroupM Ireland

October 1, 2020 - April 30, 2021

Created and executed SEO strategies for multi-market clients, delivering project-based technical solutions and direct site optimizations across diverse geographic markets; collaborated with content marketing teams to produce SEO-optimized content; developed cohesive SEO strategies in partnership with paid search teams; mentored new team members on technical SEO delivery and core digital marketing knowledge.

SEO Executive at Wolfgang Digital

February 1, 2019 - March 31, 2020

Developed long-term SEO strategies for clients across Ireland, the UK, the US, and broader European markets; partnered with content marketing teams to produce technically optimized content and improve organic visibility; planned and facilitated website migrations; ensured best practices across SEO and digital marketing campaigns.

Senior Local SEO Specialist / Local SEO Specialist / Link Building Specialist at HigherVisibility

June 1, 2016 - January 1, 2019

Managed a large portfolio of Google My Business listings and link-building clients; optimized local search presence and secured high-quality backlinks; maintained a portfolio of 2,500+ Google My Business listings and 200+ location clients; created engaging blog content for guest posts and maintained effective stakeholder communications.