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Global social media and employer branding specialist with 9+ years of experience developing and executing international social media strategies across European, American, and India markets. Skilled in steering global campaigns, building scalable governance frameworks, and aligning cross-market execution through structured processes and playbooks. Strong analytical capability translating KPIs into actionable insights to improve campaign effectiveness and ROI. Experienced in stakeholder management, agency coordination, and cross-cultural communications within complex global organizations; leads content and employer brand initiatives across LinkedIn and Meta, including content strategy, performance reporting, and employer advocacy programs.…Global social media and employer branding specialist with 9+ years of experience developing and executing international social media strategies across European, American, and India markets. Skilled in steering global campaigns, building scalable governance frameworks, and aligning cross-market execution through structured processes and playbooks. Strong analytical capability translating KPIs into actionable insights to improve campaign effectiveness and ROI. Experienced in stakeholder management, agency coordination, and cross-cultural communications within complex global organizations; leads content and employer brand initiatives across LinkedIn and Meta, including content strategy, performance reporting, and employer advocacy programs.

Rachel Chari

Social Media Manager, Marketing Strategist, Brand Strategist, +2

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Global social media and employer branding specialist with 9+ years of experience developing and executing international social media strategies across European, American, and India markets. Skilled in steering global campaigns, building scalable governance frameworks, and aligning cross-market execution through structured processes and playbooks. Strong analytical capability translating KPIs into actionable insights to improve campaign effectiveness and ROI. Experienced in stakeholder management, agency coordination, and cross-cultural communications within complex global organizations; leads content and employer brand initiatives across LinkedIn and Meta, including content strategy, performance reporting, and employer advocacy programs.…Global social media and employer branding specialist with 9+ years of experience developing and executing international social media strategies across European, American, and India markets. Skilled in steering global campaigns, building scalable governance frameworks, and aligning cross-market execution through structured processes and playbooks. Strong analytical capability translating KPIs into actionable insights to improve campaign effectiveness and ROI. Experienced in stakeholder management, agency coordination, and cross-cultural communications within complex global organizations; leads content and employer brand initiatives across LinkedIn and Meta, including content strategy, performance reporting, and employer advocacy programs.

Available to hire

Global social media and employer branding specialist with 9+ years of experience developing and executing international social media strategies across European, American, and India markets. Skilled in steering global campaigns, building scalable governance frameworks, and aligning cross-market execution through structured processes and playbooks.

Strong analytical capability translating KPIs into actionable insights to improve campaign effectiveness and ROI. Experienced in stakeholder management, agency coordination, and cross-cultural communications within complex global organizations; leads content and employer brand initiatives across LinkedIn and Meta, including content strategy, performance reporting, and employer advocacy programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Beginner

Work Experience

Communications Volunteer at RWEA G (Essen) / IN IT Software Services

April 1, 2026 - Present

Developed and implemented communications strategies and social media content aligned with organizational objectives. Tracked and analyzed content performance to optimize reach and engagement. Supported organizational preparation for communication initiatives.

Social Media Content Strategist - Global Employer Brand & HR Communications at RWEA G (Essen) / RWEA

May 1, 2024 - December 1, 2025

Steered global social media and employer branding strategies across Germany, UK, Netherlands, US, and additional markets, ensuring alignment with overarching business objectives. Developed scalable global frameworks, playbooks, and best practices enabling consistent execution across subsidiaries. Managed global campaigns on LinkedIn and Meta, achieving 22 million impressions in 2025 through paid and organic activities. Created on-site content (video & photos) in Germany, UK, Netherlands based on content pillars. Provided strategic guidance to regional teams, strengthening local activation and capability building through workshops, filming guides, and content governance. Owned KPI monitoring and performance reporting, deriving insights to optimize content effectiveness and improve ROI. Coordinated cross-functional stakeholders (up to director level) and managed external agencies and platform partners; oversaw project timelines and budgets for global employer branding initiatives. Mana

Marketing Consultant (Freelance) at AIESEC in Hamburg

January 1, 2024 - April 30, 2024

Developed go-to-market strategy for international markets by identifying relevant promotional channels and competitive positioning. Set up foundational marketing operations and an editorial planning framework for LinkedIn. Designed content using Canva and supported recruitment efforts through university outreach and candidate pre-screening.

Marketing Team Lead at AIESEC in Hamburg

November 1, 2023 - April 30, 2024

Responsible for the “Outgoing Global Volunteer” project sign-ups and day-to-day execution of planned marketing attraction activities. Managed events and brand partnerships. Co-responsible for creating market-targeted sales propositions for each target group. Led team management including developing, motivating, and rewarding members.

Senior Employer Branding Analyst at METRO AG (remote from Pune & Goa)

September 1, 2020 - July 23, 2023

Developed and executed global social media strategies and content calendars for LinkedIn and Instagram to strengthen METRO’s employer brand across European markets. Collaborated with DEI, Sustainability, L&D, and other HR departments to produce content tailored to international audiences. Acted as a Centre of Excellence consultant for METRO/Makro countries, providing playbooks, campaign guidance, and employer branding support. Created and managed an internal Global Social Media workshop (2-day event) for all communication colleagues across 30 countries. Supported the Top Employer certification audit and contributed to the pilot METRO Ambassadors employee advocacy program.

English Language/Marketing Executive (as stated) at Clairvoyant India Private Limited (Pune)

July 17, 2015 - July 1, 2017

Trainee Engineer at FBG EA R C ORP. (Pune)

August 1, 2014 - July 1, 2015

Trained as an electronics engineer and worked on the Plasmacam machine.