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I’m a designer based in Melbourne with 5 years of experience bringing ideas to life through branding, campaign creative, digital and print design, retail POS, packaging, visual merchandising and social content. I enjoy translating briefs into expressive, purposeful creative with a strong eye for detail and visual storytelling. I’ve worked across consumer brands in Singapore, collaborating with marketing teams, internal stakeholders and external creative partners to deliver brand-consistent work across multiple customer touchpoints. I’m adaptable, collaborative and enjoy exploring new creative styles and ways of communicating visually.…I’m a designer based in Melbourne with 5 years of experience bringing ideas to life through branding, campaign creative, digital and print design, retail POS, packaging, visual merchandising and social content. I enjoy translating briefs into expressive, purposeful creative with a strong eye for detail and visual storytelling. I’ve worked across consumer brands in Singapore, collaborating with marketing teams, internal stakeholders and external creative partners to deliver brand-consistent work across multiple customer touchpoints. I’m adaptable, collaborative and enjoy exploring new creative styles and ways of communicating visually.

Rachel Yeo

Graphic Designer, Designer, Brand Designer, +3

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I’m a designer based in Melbourne with 5 years of experience bringing ideas to life through branding, campaign creative, digital and print design, retail POS, packaging, visual merchandising and social content. I enjoy translating briefs into expressive, purposeful creative with a strong eye for detail and visual storytelling. I’ve worked across consumer brands in Singapore, collaborating with marketing teams, internal stakeholders and external creative partners to deliver brand-consistent work across multiple customer touchpoints. I’m adaptable, collaborative and enjoy exploring new creative styles and ways of communicating visually.…I’m a designer based in Melbourne with 5 years of experience bringing ideas to life through branding, campaign creative, digital and print design, retail POS, packaging, visual merchandising and social content. I enjoy translating briefs into expressive, purposeful creative with a strong eye for detail and visual storytelling. I’ve worked across consumer brands in Singapore, collaborating with marketing teams, internal stakeholders and external creative partners to deliver brand-consistent work across multiple customer touchpoints. I’m adaptable, collaborative and enjoy exploring new creative styles and ways of communicating visually.

Available to hire

I’m a designer based in Melbourne with 5 years of experience bringing ideas to life through branding, campaign creative, digital and print design, retail POS, packaging, visual merchandising and social content. I enjoy translating briefs into expressive, purposeful creative with a strong eye for detail and visual storytelling.

I’ve worked across consumer brands in Singapore, collaborating with marketing teams, internal stakeholders and external creative partners to deliver brand-consistent work across multiple customer touchpoints. I’m adaptable, collaborative and enjoy exploring new creative styles and ways of communicating visually.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at Yew Kee Group

July 1, 2025 - July 1, 2026

Designed digital and print creative across multiple consumer brands, including packaging, menus, promotional materials and marketing collateral. Developed retail campaign assets and POS materials such as in-store displays, posters, digital screens and promotional graphics for product launches. Maintained brand consistency across multiple brands and customer touchpoints while working within established visual identities and guidelines. Contributed to a brand website and digital customer experience revamp, creating wireframes in Figma, building pages in Wix Studio and coordinating with external web agencies.

Graphic Designer at Yeo Hiap Seng (Yeo’s)

May 1, 2024 - September 30, 2024

Collaborated with Marketing, Trade Marketing and Product Development teams to translate campaign briefs into creative aligned with brand and retail objectives. Designed integrated digital and retail campaign assets including social media content, website graphics, e-commerce banners, promotional materials and POS. Created in-store campaign and product launch materials such as banners, POS displays and promotional graphics for supermarket retail environments. Developed creative assets for online supermarket and e-commerce platforms supporting digital promotions and customer engagement. Applied brand guidelines, typography and colour systems to maintain consistent visual identity across marketing touchpoints.

Graphic Designer at Fortytwo Pte Ltd

August 1, 2021 - May 1, 2024

Developed campaign concepts and on-site creative collateral based on marketing briefs. Created seasonal campaign materials and promotional kits for Chinese New Year, Hari Raya and Christmas campaigns. Planned storyboards, visual concepts and creative direction for social media content and campaign shoots. Led furniture styling photoshoots by collaborating with photographers and 3D artists to direct art direction, styling and visual presentation. Conceptualised and executed in-store visual merchandising displays to enhance product presentation and customer experience. Coordinated with internal teams and external stakeholders to deliver multiple projects on brief and on schedule.

Graphic Designer at Chroma Furnishing

July 1, 2020 - August 31, 2021

Curated and scheduled social media content to build audience interest and support brand presentation. Created marketing brochures, name cards and custom wallpaper designs for clients. Collaborated with a design agency to manage Shopify website categories and maintain a strong customer experience.

Internship, Graphic Designer at National Library Board

May 1, 2019 - August 31, 2019

Designed and illustrated educational booklets, posters and infographics for school teaching materials. Supported the full creative process for a major children’s event, from concept and design through workshop execution.