Available to hire
I’m Rachid Hamadé, a web and digital marketing enthusiast since 2008. I’ve gained hands-on experience in online marketing, from media planning to performance advertising, with a focus on acquisition, conversion, and data-driven growth.
Since 2024 I’ve been freelancing, helping clients tackle growth challenges with a business- and ROI-driven mindset—designing strategies, optimizing funnels, and delivering measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Head of Acquisition SEA, Portails Immo, Inbound Marketing at Kaufman & Broad (Freelance)
June 1, 2025 - October 14, 2025Génération de leads B2C, élaboration et mise en œuvre de plan media dans le cadre de campagnes nationales; suivi du business funnel; budgets variés.
Head of Acquisition SEA, Portails Immo, Inbound Marketing at Kaufman & Broad (Freelance)
June 1, 2025 - October 14, 2025Génération de leads qualifiés B2C, élaboration et mise en œuvre de plan media dans le cadre de campagnes nationales. Budgets: 2M€; 1M€; 2.7M€; 2.2M€.
Lead Acquisition Manager (Freelance) at Kaufman & Broad
May 1, 2025 - October 14, 2025SEA & Partnerships: Driving qualified leads for new real estate projects in France; managing €2M annual budget; developing acquisition strategies and partner relationships for SMB/mid-market sectors.
Lead Acquisition Manager at Kaufman & Broad (Freelance)
May 1, 2025 - October 14, 2025SEA & Partnerships: Driving qualified leads to our sales department for new real estate projects in France.
Lead Acquisition Manager (Freelance) at Kaufman & Broad (Freelance)
May 1, 2025 - October 14, 2025Lead Acquisition Manager for real estate projects in France; driving qualified leads for the sales department in new developments.
Responsable Acquisition SEA et partenariats at Pluxee France / Sodexo Pass
March 1, 2024 - October 14, 2025Stratégie d’acquisition TPE / Mid market B2B et suivi du Business Funnel ; +25% de croissance annuelle pendant 6 ans. Web Analytics & Dashboarding. Optimisations UX : Refonte des sites Sodexo.fr & Pluxee.fr.
Head of Acquisition SEA et partenariats at Pluxee France / Sodexo Pass
March 1, 2024 - October 14, 2025Stratégie d’acquisition TPE / Mid market B2B et suivi du Business Funnel; +25% de croissance annuelle pendant 6 ans. Web Analytics & Dashboarding. Optimisations UX : refonte Sodexo.fr & Pluxee.fr.
Lead Acquisition Manager at Pluxee France / (ex Sodexo Pass France)
February 29, 2024 - October 14, 2025SEA & Partnerships: Acquisition strategy for SMB and mid-market B2B segments, with Business Funnel monitoring. Achieved +25% annual growth for 6 consecutive years. Web Analytics & Dashboarding UX Optimization.
Lead Acquisition Manager at Pluxee France / (ex Sodexo Pass France)
February 1, 2024 - October 14, 2025Led acquisition strategy for SMB and mid-market B2B segments with funnel monitoring. Managed €1M annual budget across SEA, SEO, display and affiliates, delivering +25% annual growth for six years. Built dashboards using GA360/GA4, GTM, DCM/DBM to inform decisions and optimized UX to improve conversion rates.
Lead Acquisition Manager at Pluxee France / (ex Sodexo Pass France)
February 1, 2024 - October 14, 2025SEA & Partnerships: Acquisition strategy for SMB and mid-market B2B segments, with Business Funnel monitoring. Achieved +25% annual growth for 6 consecutive years. Web Analytics & Dashboarding UX Optimization.
Senior Traffic Manager at Thomas Cook / Jet tours
March 1, 2018 - October 14, 2025Oversaw €2.7M annual budget. Drove affiliate marketing (+30% incremental revenue in one year) and SEA campaigns for e-commerce and ROPO. Implemented a programmatic RTB strategy, doubling quality KPIs.
Traffic Manager Paid Media at Thomas Cook / Jet Tours
March 1, 2018 - October 14, 2025Affiliation : (+30% de CA incrémental en 1 an). SEA : campagnes e-commerce et ROPO. Display : stratégie Programmatique.
Traffic Manager Paid Media at Thomas Cook / Jet Tours
March 1, 2018 - October 14, 2025Affiliation : (+30% de CA incrémental en 1 an). SEA : campagnes e-commerce et ROPO. Display : mise en place d’une stratégie Programmatique. KPIs Qualité x2.
Senior Traffic Manager at Thomas Cook / Jet tours
March 1, 2018 - October 14, 2025Affiliate Marketing: +30% incremental revenue in one year. SEA: E-commerce and ROPO campaign management. Display RTB Advertising: Implemented a programmatic strategy, doubling quality KPIs.
Senior Traffic Manager at Thomas Cook / Jet Tours
March 1, 2018 - October 14, 2025Affiliate Marketing: +30% incremental revenue in one year. SEA: E-commerce and ROPO campaign management. Display RTB Advertising: Implemented a programmatic strategy, doubling quality KPIs.
KAM / Head of Publisher Partnership Development at Ve Interactive
January 1, 2017 - October 14, 2025Sold digital solutions to agencies (WPP, PWC, Dentsu) and managed a portfolio of key accounts, building publisher partnerships and expanding agency relationships.
KAM/Publisher Manager at Ve Interactive
January 1, 2017 - October 14, 2025Vente de solutions digitales à un portefeuille d’agences et de régies clés (WPP, Dentsu, Prisma) et gestion de Key Accounts.
KAM/Publisher Manager at Ve Interactive
January 1, 2017 - October 14, 2025Vente de solutions digitales à un portefeuille d’agences et de régies clés (WPP, Dentsu, Prisma) et gestion de Key Accounts.
KAM / Head of Publisher Partnership Development at Ve Interactive
January 1, 2017 - October 14, 2025Selling digital solutions to agencies (WPP, PWC, Dentsu) and managing a portfolio of key accounts.
KAM / Head of Publisher Partnership Development at Ve Interactive
January 1, 2017 - October 14, 2025Selling digital solutions to agencies (WPP, PWC, Dentsu) and managing a portfolio of key accounts.
Traffic Manager, KAM at Effinity
June 1, 2013 - October 14, 2025Budget management and CPC campaign oversight (€1.2M). Specialized in price comparison sites and metasearch engines, delivering performance across B2B/B2C campaigns.
Traffic Manager at Effinity
June 1, 2013 - October 14, 2025Gestion de campagnes CPC et CPA. Spécialisation sur les comparateurs de prix / Metasearch engines.
Traffic Manager at Effinity
June 1, 2013 - October 14, 2025Gestion de campagnes CPC CPA. Spécialisation comparateurs de prix / Metasearch engines.
Traffic Manager, KAM at Effinity
June 1, 2013 - October 14, 2025Budget management for CPC campaigns; specialized in price comparison sites and metasearch engines.
Traffic Manager, KAM at Effinity
June 1, 2013 - October 14, 2025Managed budget €1.2M; CPC campaigns; specialized in price comparison sites and metasearch engines. Digital Marketing B2B / B2C.
Affiliate Manager at Easyvoyage
January 1, 2010 - October 14, 2025Managed and grew the affiliate network through a direct program, executing affiliate deals and partnerships.
Affiliate Manager at Easyvoyage
January 1, 2010 - October 14, 2025Gestion et développement du réseau d’affiliés (programme en direct, pas de plateforme).
Affiliate Manager at Easyvoyage
January 1, 2010 - October 14, 2025Managed and grew the affiliate network through a direct program (no platform involved).
Junior Traffic Manager at Lastminute.com
July 1, 2008 - October 14, 2025Managed an affiliate network through Conversant and handled paid media deals with major partners.
Traffic Manager Junior at Lastminute.com
July 1, 2008 - October 14, 2025Gestion du réseau d’affiliés (Plateforme Conversant). Gestion de partenariats payants sur gros portails.
Affiliate Manager at Lastminute.com
July 1, 2008 - October 14, 2025Gestion du réseau d’affiliés (programme en direct, pas de plateforme). Partenariats payants sur gros portails (MSN, Orange...).
Junior Traffic Manager at Lastminute.com
July 1, 2008 - October 14, 2025Managed affiliate network through Conversant. Handled paid media deals with major partners.
Education
MBA International Travel Management at ESCAET (Aix en Provence, FRANCE)
January 1, 2005 - January 1, 2008Bachelor’s degree – Applied Foreign Languages at UAPV (Avignon) / John Moores University (Liverpool, UK)
January 1, 2002 - January 1, 2005MBA at ESCAET (Aix en Provence, FRANCE)
January 1, 2005 - December 31, 2008Bachelor’s degree – Applied Foreign languages at UAPV (Avignon) / John Moores University (Liverpool, UK)
January 1, 2002 - December 31, 2005MBA International Travel Management at ESCAET (Aix en Provence)
January 1, 2005 - December 31, 2008Licence LEA Anglais / Espagnol at UAPV (Avignon) / John Moore's University (Liverpool)
January 1, 2002 - January 1, 2005MBA International Travel Management – Leisure Travel at ESCAET, Aix-en-Provence
January 1, 2005 - January 1, 2008Licence LEA Anglais / Espagnol at UAPV (Avignon) / John Moores University (Liverpool)
January 1, 2002 - January 1, 2005MBA at ESCAET (Aix en Provence, FRANCE)
January 1, 2005 - January 1, 2008Bachelor’s degree at UAPV (Avignon) / John Moores University (Liverpool, UK)
January 1, 2002 - January 1, 2005Qualifications
Industry Experience
Travel & Hospitality, Real Estate & Construction, Software & Internet, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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