Good design shouldn't need a manual. I create industrial solutions where form, function, and human behaviour collide in the best possible way. My process is simple: understand deeply, question relentlessly, design fearlessly. I'm driven by that moment when a user picks up something I designed, and it just clicks. Open to opportunities where analytical thinking meets creative innovation.

Rachit Sethi

Good design shouldn't need a manual. I create industrial solutions where form, function, and human behaviour collide in the best possible way. My process is simple: understand deeply, question relentlessly, design fearlessly. I'm driven by that moment when a user picks up something I designed, and it just clicks. Open to opportunities where analytical thinking meets creative innovation.

Available to hire

Good design shouldn’t need a manual. I create industrial solutions where form, function, and human behaviour collide in the best possible way. My process is simple: understand deeply, question relentlessly, design fearlessly. I’m driven by that moment when a user picks up something I designed, and it just clicks. Open to opportunities where analytical thinking meets creative innovation.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Product Analyst at Bada Business Pvt. Ltd.
July 1, 2020 - June 1, 2021
Translated analytical insights into actionable recommendations that informed product experience improvements and feature prioritization. Partnered with product, engineering, and business teams to identify usability and workflow friction points within digital products. Strengthened ability to bridge user behavior, data insights, and design outcomes.
Manufacturing & Production Associate at INDO
August 1, 2021 - March 1, 2023
Supported early-stage design process for a lighting collection, including mood boards, form exploration, and concept generation. Translated design intent into structured visual frameworks and CAD direction to guide prototyping and detailing. Gained hands-on exposure to production constraints, vendor coordination, and manufacturing, strengthening DFM understanding.
Product Analyst at Bada Business Pvt. Ltd.
October 1, 2022 - November 1, 2022

Education

MA Industrial Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - May 1, 2025
B.Tech Automobile Engineering at SRM University
January 11, 2030 - July 1, 2019

Qualifications

International Design Award (IDA) 2025: Honorable Mention (Pet Care / Other Pets)
January 11, 2030 - March 10, 2026

Industry Experience

Manufacturing, Professional Services, Education, Media & Entertainment

Experience Level

Intermediate