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Hello! I’m Radhika Sethi, a Creative Strategist and Social Media Manager with a passion for turning ideas into human-centered brand stories. I help brands build engaging presence online by combining creative storytelling, data-driven insights, and hands-on execution across social media, content, and campaigns. Adept at leading cross-functional teams and client partners, I’ve grown communities from 0 to 90k+, boosted ROAS by 5x through growth storytelling, and produced quick, mobile-first video content. Based in Santa Clara, CA, I’m excited to collaborate with ambitious brands to craft standout narratives and tangible growth.…Hello! I’m Radhika Sethi, a Creative Strategist and Social Media Manager with a passion for turning ideas into human-centered brand stories. I help brands build engaging presence online by combining creative storytelling, data-driven insights, and hands-on execution across social media, content, and campaigns. Adept at leading cross-functional teams and client partners, I’ve grown communities from 0 to 90k+, boosted ROAS by 5x through growth storytelling, and produced quick, mobile-first video content. Based in Santa Clara, CA, I’m excited to collaborate with ambitious brands to craft standout narratives and tangible growth.

Radhika Sethi

Social Media Manager, Brand Strategist, Content Strategist, +2

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Hello! I’m Radhika Sethi, a Creative Strategist and Social Media Manager with a passion for turning ideas into human-centered brand stories. I help brands build engaging presence online by combining creative storytelling, data-driven insights, and hands-on execution across social media, content, and campaigns. Adept at leading cross-functional teams and client partners, I’ve grown communities from 0 to 90k+, boosted ROAS by 5x through growth storytelling, and produced quick, mobile-first video content. Based in Santa Clara, CA, I’m excited to collaborate with ambitious brands to craft standout narratives and tangible growth.…Hello! I’m Radhika Sethi, a Creative Strategist and Social Media Manager with a passion for turning ideas into human-centered brand stories. I help brands build engaging presence online by combining creative storytelling, data-driven insights, and hands-on execution across social media, content, and campaigns. Adept at leading cross-functional teams and client partners, I’ve grown communities from 0 to 90k+, boosted ROAS by 5x through growth storytelling, and produced quick, mobile-first video content. Based in Santa Clara, CA, I’m excited to collaborate with ambitious brands to craft standout narratives and tangible growth.

Available to hire

Hello! I’m Radhika Sethi, a Creative Strategist and Social Media Manager with a passion for turning ideas into human-centered brand stories. I help brands build engaging presence online by combining creative storytelling, data-driven insights, and hands-on execution across social media, content, and campaigns.

Adept at leading cross-functional teams and client partners, I’ve grown communities from 0 to 90k+, boosted ROAS by 5x through growth storytelling, and produced quick, mobile-first video content. Based in Santa Clara, CA, I’m excited to collaborate with ambitious brands to craft standout narratives and tangible growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Creative & Social Media Strategist at Self-employed

January 1, 2020 - January 1, 2026

Social media strategy for brand building and engagement; client service and new business pitches; grew brand following from 0 to 90K+; created ad strategies and A/B testing; wrote scripts for UGCs, GIFs, static and carousel ads; increased ROAS by 5x; produced quick short-form video content; led a 6-member cross-functional team (designers, video animators, writers).

Assistant Manager – Digital & Social Marketing at Brand-com Pvt. Ltd.

January 1, 2019 - January 1, 2020

Account management for key agency clients; social media planning and platform execution; created social-first video content at live events; executed employee advocacy campaigns and branding on LinkedIn; SEO-optimized blog writing.

Social Media Executive at Planet1 e-commerce Solutions

January 1, 2018 - January 1, 2019

Planned and executed the social media launch of the brand; wrote social-first copy for brand engagement; designed strategy and copy for email marketing; SEO integration for content.

Summer Intern at Ogilvy & Mather

January 1, 2016 - January 1, 2016

Project management for Amazon Kindle & Lenovo; supported campaigns and client work.