Available to hire
I am an award-winning Art Director and Creative Lead with 20+ years of experience across global agencies and brands. I lead high-performing creative teams, shape cross-platform brand strategies, and deliver visual storytelling that drives measurable business impact.\n\nI am fluent in digital, print, and motion media, and I thrive on collaboration, innovation, and pushing creative boundaries to explore fresh ideas and create meaningful brand experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Work Experience
Senior Global Art Director at Selina Hospitality
December 31, 2022 - September 5, 2025Led the global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working). Managed a multi-disciplinary team across LATAM, EU, and US. Developed and standardized visual identity systems for the core brand and its sub-brands. Built and maintained centralized brand guidelines used across 100+ properties. Collaborated with product, marketing, and content teams for cohesive execution. Championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
December 31, 2023 - September 5, 2025Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize. Oversaw full creative for COFIDIS campaign across broadcast, social, and web. Developed scalable visual systems for high-volume digital assets. Led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
December 31, 2022 - September 5, 2025Spearheaded design for National Interior Design Award-winning office. Introduced Figma-driven workflows for agile/remote collaboration. Oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
December 31, 2017 - September 5, 2025Developed #LusoPorTi multi-channel campaign for Luso Water. Created “Leite é Booooom” campaign for Mimosa. Oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
December 31, 2014 - September 5, 2025Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG. Won Bronze at Creative Club Festival and Efficiency Awards. Designed illustrations adopted globally by Ogilvy.
Senior Global Art Director at Selina Hospitality
December 31, 2022 - September 5, 2025Led the global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working). Managed a multi-disciplinary team across LATAM, EU, and US. Developed and standardized visual identity systems for the core brand and sub-brands, built centralized brand guidelines used across 100+ properties. Collaborated with product, marketing, and content teams to ensure cohesive execution. Championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
December 31, 2023 - September 5, 2025Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize. Oversaw full creative for COFIDIS campaign across broadcast, social, and web. Developed scalable visual systems for high-volume digital assets. Led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
December 31, 2022 - September 5, 2025Spearheaded design for National Interior Design Award-winning office. Introduced Figma-driven workflows for agile/remote collaboration. Oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
December 31, 2017 - September 5, 2025Developed #LusoPorTi multi-channel campaign for Luso Water. Created “Leite é Booooom” campaign for Mimosa. Oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
December 31, 2014 - September 5, 2025Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG. Won Bronze at Creative Club Festival and Efficiency Awards. Designed illustrations adopted globally by Ogilvy.
Freelance / Collaboration at Notable Projects
January 1, 2024 - PresentTV Branding: Created identity and motion for RTP series 'Filhos do Rock', 'Perdidos', 'Alguém como Eu'. Latest project ‘AZUL’ sci-fi for SIC | OPTO - 2024; E-commerce & Brand Design: Homifab.com (France), Imperivm Group (Rio de Janeiro).
Senior Global Art Director at Selina Hospitality
January 1, 2022 - September 5, 2025Led global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working); managed a multi-disciplinary team across LATAM, EU, and US; developed standardized visual identity systems for core brand and sub-brands; built centralized brand guidelines used across 100+ properties; collaborated with product, marketing, and content teams; championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
January 1, 2023 - September 5, 2025Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize; oversaw full creative for COFIDIS campaign across broadcast, social, and web; developed scalable visual systems for high-volume digital assets; led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
January 1, 2022 - September 5, 2025Spearheaded design for National Interior Design Award-winning office; introduced Figma-driven workflows for agile/remote collaboration; oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
January 1, 2017 - September 5, 2025Developed #LusoPorTi multi-channel campaign for Luso Water; created 'Leite é Booooom' campaign for Mimosa; oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
January 1, 2014 - September 5, 2025Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG; won Bronze at Creative Club Festival and Efficiency Awards; designed illustrations adopted globally by Ogilvy.
Senior Global Art Director at Selina Hospitality
December 31, 2022 - September 5, 2025Led global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working); managed multi-disciplinary team across LATAM, EU, and US; developed and standardized visual identity systems for the core brand and its sub-brands; built centralized brand guidelines used across 100+ properties; collaborated with product, marketing, and content teams for cohesive execution; championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
December 31, 2023 - September 5, 2025Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize; oversaw full creative for COFIDIS campaign across broadcast, social, and web; developed scalable visual systems for high-volume digital assets; led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
December 31, 2022 - September 5, 2025Spearheaded design for National Interior Design Award-winning office; introduced Figma-driven workflows for agile/remote collaboration; oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
December 31, 2017 - September 5, 2025Developed #LusoPorTi multi-channel campaign for Luso Water; created “Leite é Booooom” campaign for Mimosa; oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
December 31, 2014 - September 5, 2025Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG; won Bronze at Creative Club Festival and Efficiency Awards; designed illustrations adopted globally by Ogilvy.
Senior Global Art Director at Selina Hospitality
January 1, 2022 - September 12, 2025Led the global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working); managed a multi-disciplinary team across LATAM, EU, and US; developed and standardized visual identity systems for the core brand and sub-brands; built and maintained centralized brand guidelines used across 100+ properties; collaborated with product, marketing, and content teams for cohesive execution; championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
January 1, 2023 - September 12, 2025Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize; oversaw full creative for COFIDIS campaign across broadcast, social, and web; developed scalable visual systems for high-volume digital assets; led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
January 1, 2022 - September 12, 2025Spearheaded design for National Interior Design Award-winning office; introduced Figma-driven workflows for agile/remote collaboration; oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
January 1, 2017 - September 12, 2025Developed #LusoPorTi multi-channel campaign for Luso Water; Created “Leite é Booooom” campaign for Mimosa; Oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
January 1, 2014 - September 12, 2025Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG; Won Bronze at Creative Club Festival and Efficiency Awards; Designed illustrations adopted globally by Ogilvy.
Senior Global Art Director at Selina Hospitality
January 1, 2022 - September 12, 2025Led the global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working); managed a multi-disciplinary team across LATAM, EU, and US; developed and standardized visual identity systems for the core brand and its sub-brands; built and maintained centralized brand guidelines used across 100+ properties; collaborated with product, marketing, and content teams for cohesive execution; championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
January 1, 2023 - September 12, 2025Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize; oversaw full creative for COFIDIS campaign across broadcast, social, and web; developed scalable visual systems for high-volume digital assets; led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
January 1, 2022 - September 12, 2025Spearheaded design for National Interior Design Award-winning office; introduced Figma-driven workflows for agile/remote collaboration; oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
January 1, 2017 - September 12, 2025Developed #LusoPorTi multi-channel campaign for Luso Water; created “Leite é Booooom” campaign for Mimosa; oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
January 1, 2014 - September 12, 2025Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG; won Bronze at Creative Club Festival and Efficiency Awards; designed illustrations adopted globally by Ogilvy.
Senior Global Art Director at Selina Hospitality
January 1, 2022 - January 1, 2022Led the global creative direction for Selina and its hospitality sub-brands (F&B, wellness, co-working). Managed a multi-disciplinary team across LATAM, EU, and US. Developed and standardized visual identity systems for the core brand and its sub-brands. Built and maintained centralized brand guidelines used across 100+ properties. Collaborated with product, marketing, and content teams for cohesive execution. Championed scalable creative systems aligned with global expansion goals.
Head of Art at PLOT
January 1, 2023 - January 1, 2023Directed 360° campaign for AXN broadcast channel – awarded Gold Creative Prize. Oversaw full creative for COFIDIS campaign across broadcast, social, and web. Developed scalable visual systems for high-volume digital assets. Led and mentored a 14-person creative team for full-funnel campaigns.
Creative Team Lead at NTTData
January 1, 2022 - January 1, 2022Spearheaded design for National Interior Design Award - winning office. Introduced Figma-driven workflows for agile/remote collaboration. Oversaw rebranding for multiple client platforms.
Senior Art Director / Supervisor at FCB Lisboa
January 1, 2017 - January 1, 2017Developed #LusoPorTi multi-channel campaign for Luso Water. Created “Leite é Booooom” campaign for Mimosa. Oversaw UX for Delas.pt and JN Directo.
Senior Art Director at Ogilvy & Mather Portugal
January 1, 2014 - January 1, 2014Rebranded Mega Hits, E.Leclerc, Solzaima, and ISEG. Won Bronze at Creative Club Festival and Efficiency Awards. Designed illustrations adopted globally by Ogilvy.
Education
Bachelor's Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Bachelor’s Degree in Graphic Design at IADE – Creative University, Lisbon, Portugal
January 11, 2030 - January 1, 1999Qualifications
Bronze at Creative Club Festival and Efficiency Awards
January 11, 2030 - September 5, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
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