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I'm Rafael Henrique Aguiar, a Product Designer and UI/UX Digital Designer with 10+ years of experience creating user-focused solutions across web and digital platforms. I specialize in UX/UI practices and product design fundamentals, with hands-on experience from research and prototyping to delivery. I also have a strong background in branding and visual design, combining technical knowledge to assess feasibility and build functional prototypes. I lead teams and projects with accountability for outcomes, always aligning with business goals. I’m committed to continuous growth and have earned certifications in Google Foundations of UX Design and AELA’s Product Design Specialization to design impactful digital experiences. I thrive on turning complex problems into intuitive interfaces and scalable systems, collaborating with cross-functional teams to drive measurable results and compelling user journeys.…I'm Rafael Henrique Aguiar, a Product Designer and UI/UX Digital Designer with 10+ years of experience creating user-focused solutions across web and digital platforms. I specialize in UX/UI practices and product design fundamentals, with hands-on experience from research and prototyping to delivery. I also have a strong background in branding and visual design, combining technical knowledge to assess feasibility and build functional prototypes. I lead teams and projects with accountability for outcomes, always aligning with business goals. I’m committed to continuous growth and have earned certifications in Google Foundations of UX Design and AELA’s Product Design Specialization to design impactful digital experiences. I thrive on turning complex problems into intuitive interfaces and scalable systems, collaborating with cross-functional teams to drive measurable results and compelling user journeys.

Rafael Henrique Aguiar

3D Modeler, Web Designer, Web Developer, +4

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I'm Rafael Henrique Aguiar, a Product Designer and UI/UX Digital Designer with 10+ years of experience creating user-focused solutions across web and digital platforms. I specialize in UX/UI practices and product design fundamentals, with hands-on experience from research and prototyping to delivery. I also have a strong background in branding and visual design, combining technical knowledge to assess feasibility and build functional prototypes. I lead teams and projects with accountability for outcomes, always aligning with business goals. I’m committed to continuous growth and have earned certifications in Google Foundations of UX Design and AELA’s Product Design Specialization to design impactful digital experiences. I thrive on turning complex problems into intuitive interfaces and scalable systems, collaborating with cross-functional teams to drive measurable results and compelling user journeys.…I'm Rafael Henrique Aguiar, a Product Designer and UI/UX Digital Designer with 10+ years of experience creating user-focused solutions across web and digital platforms. I specialize in UX/UI practices and product design fundamentals, with hands-on experience from research and prototyping to delivery. I also have a strong background in branding and visual design, combining technical knowledge to assess feasibility and build functional prototypes. I lead teams and projects with accountability for outcomes, always aligning with business goals. I’m committed to continuous growth and have earned certifications in Google Foundations of UX Design and AELA’s Product Design Specialization to design impactful digital experiences. I thrive on turning complex problems into intuitive interfaces and scalable systems, collaborating with cross-functional teams to drive measurable results and compelling user journeys.

Available to hire

I’m Rafael Henrique Aguiar, a Product Designer and UI/UX Digital Designer with 10+ years of experience creating user-focused solutions across web and digital platforms. I specialize in UX/UI practices and product design fundamentals, with hands-on experience from research and prototyping to delivery. I also have a strong background in branding and visual design, combining technical knowledge to assess feasibility and build functional prototypes. I lead teams and projects with accountability for outcomes, always aligning with business goals. I’m committed to continuous growth and have earned certifications in Google Foundations of UX Design and AELA’s Product Design Specialization to design impactful digital experiences.

I thrive on turning complex problems into intuitive interfaces and scalable systems, collaborating with cross-functional teams to drive measurable results and compelling user journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Senior UI/UX Designer at Stoneworld Oxfordshire Ltd

April 1, 2025 - Present

Led website development, conducted research and user testing to identify gaps and opportunities to improve user experience, enhance SEO and increase qualified leads. Planned and developed campaign landing pages, combining SEO and Google Ads to effectively reach the target audience and increase qualified leads. Designed and developed websites for other companies in the group, ensuring consistent branding and a user-friendly experience. Edited institutional videos for use on the website, social media and YouTube.

Digital Designer at Freelance

January 1, 2014 - January 1, 2025

Redesigned and modernized corporate websites, from research and wireframing to coding in HTML5, ensuring performance, accessibility, and alignment with business goals. Led the development and managed servers (AWS, Google Cloud) to guarantee reliable hosting and smooth deployment. Created branding, graphic design, and advertising campaigns, including videos, banners, and digital assets to strengthen client identity. Developed 3D characters and assets for marketing, AR/VR experiences, and interactive media.

Manager & Business Partner at Ph.D Sports Jardim Paulista

March 1, 2023 - November 1, 2024

Managed and developed a team of 20 employees, overseeing sales, instructors, and support staff while ensuring strong performance and collaboration. Directed sales strategy and business planning, driving consistent membership growth, revenue increase, and client retention. Tracked KPIs and churn rates, leading monthly strategic reviews, managing budgets, and negotiating with suppliers to improve efficiency and optimize marketing investments.

Web Designer at NONA Marketing Agency

April 1, 2021 - February 1, 2023

Led the web design team and presented project outcomes to stakeholders, ensuring creative direction, alignment with goals, and informed decision-making. Cultivated and managed client relationships, identifying opportunities, solving problems, and delivering tailored digital solutions. Directed product design for a gamified web app and developed user-centric UI/UX solutions, improving usability, engagement, and driving sales growth. Created and optimized digital assets including landing pages (A/B tested for higher conversions), webmail, copy, and branded content consistent with marketing objectives.

Motion Graphics Designer at Pravy

October 1, 2018 - February 1, 2020

Led video production for major clients (Facebook, Google, Volkswagen, Itaú, Bauducco, Caixa, Natura, etc.), delivering high-quality animations for advertising, institutional content, and social media. Designed and animated HTML5 banners and other digital assets for marketing campaigns, ensuring alignment with branding guidelines and art direction.

Digital Designer - Freelancer at Freelance

January 1, 2014 - December 31, 2025

Redesigned and modernized corporate websites from research and wireframing to HTML5 coding, ensuring performance, accessibility, and alignment with business goals. Led development and managed servers (AWS, Google Cloud) for reliable hosting and deployment. Created branding, graphic design, and advertising campaigns, including videos, banners, and digital assets to strengthen client identity. Developed 3D characters and assets for marketing, AR/VR experiences, and interactive media.

Manager & Business Partner at Ph.D Sports

March 1, 2023 - November 1, 2024

Managed and developed a team of 20 employees, overseeing sales, instructors, and support staff while ensuring strong performance and collaboration. Directed sales strategy and business planning, driving consistent membership growth, revenue increase, and client retention. Tracked KPIs and churn rates, led monthly strategic reviews, managed budgets, and negotiated with suppliers to improve efficiency and optimize marketing investments.